BA Journalism, Public Relations with Media
About this course
BA (Honours) in Journalism, Public Relations with Media is an undergraduate degree exploring storytelling, media production, and strategic communication across digital platforms. Core topics include Data Analysis, Research Methods, Project Management, Ethics & Professional Practice, Entrepreneurship, and Artificial Intelligence & Machine Learning. Students can opt for a foundation year or take an optional placement year to gain practical workplace experience. The first year introduces foundational concepts through Broadcast Journalism, Campaign Management, News Writing, and Pr Essentials. The second year builds practical capabilities with Content Creation, Crisis And Reputation Management, Magazine And Feature Writing, and Media Law, Regulation And Government, alongside an optional study abroad semester. The final year focuses on advanced professional preparation through Approaches To Communication Research, Entrepreneurship And Freelancing, Workplace Practice And Ethics, and a substantial independent project or dissertation.
Written by AI from the university's course page and module list. It can get details wrong, so check the official course page before you rely on it.
Entry requirements
UCAS points: 112-120 A level: BBC-BBB at A Level BTEC: DDM in BTEC Extended Diploma. T level: Merit overall from a T level Qualification
See the highest paying Media & Journalism degrees in the UK →
What students say
Based on about 19 final-year students who answered (a small group: a rough guide only)
- Teaching on my course: 72%
- Learning opportunities: 73%
- Assessment and feedback: 79%
- Academic support: 91%
- Organisation and management: 58%
- Learning resources: 93%
- Student voice: 71%
Do students stay on the course?
Based on about 55 students who started
- Continued on course: 87%
- Left higher education: 9%
- Moved to a lower qualification: 4%
Where graduates work (5 years on)
Based on about 195 graduates, across similar courses at this university
- North East: 2%
- North West: 19%
- Yorkshire and the Humber: 41%
- East Midlands: 18%
- West Midlands: 4%
- East of England: 6%
- London: 8%
- South East: 1%
- Wales: 1%
Who gets in
Based on about 35 students who started
- A levels: 90%
- A degree: 5%
- Other HE qualification: 5%
Accreditation & quality ratings
- Recognised by the Chartered Institute of Public Relations (CIPR).
TEF 2023 (whole university): Gold overall, Silver for student experience, Gold for student outcomes.
Modules
- Broadcast Journalism
- Campaign Management
- News Writing
- Pr Essentials
- Content Creation
- Crisis And Reputation Management
- Magazine And Feature Writing
- Media Law, Regulation And Government
- Study Abroad - Creative Industries
- Undergraduate Sandwich Placement Applied Professional Diploma
- Approaches To Communication Research
- Entrepreneurship And Freelancing
- Journalism, Pr With Media Applied Project/Dissertation
- Workplace Practice And Ethics
Questions about this course
How much do graduates of BA Journalism, Public Relations with Media at Sheffield Hallam University earn?
The median salary is £19,500 after 3 years, £25,000 after 5 years. After five years the middle half of graduates earn between £20,000 and £30,500. The £25,000 median after five years is £5,000 less than the UK median for Publicity studies.
Are students happy with the teaching on BA Journalism, Public Relations with Media at Sheffield Hallam University?
72% of final-year students were positive about the teaching in the National Student Survey 2025-26.
What grades do I need for BA Journalism, Public Relations with Media at Sheffield Hallam University?
The typical offer is BBC at A level. The average entrant had 106 UCAS points.
Is BA Journalism, Public Relations with Media at Sheffield Hallam University accredited?
Yes. Recognised by the Chartered Institute of Public Relations (CIPR).
Does BA Journalism, Public Relations with Media at Sheffield Hallam University include a placement year or year abroad?
The course has an optional placement year.
How many students continue on BA Journalism, Public Relations with Media at Sheffield Hallam University?
87% of students continued into their second year, and 9% left higher education.