BA Marketing Communications and Advertising
About this course
BA (Honours) in Marketing Communications and Advertising, a business and management degree centred on promotional strategies, branding, and consumer engagement. Core topics include Marketing, Data Analysis, Research Methods, Communication & Writing, Project Management, Accounting, and Environmental Analysis. Students can choose an optional placement year and an optional foundation year. The first year covers foundational business operations and marketing principles through Contemporary Marketing, Foundations Of Business, Foundations Of Marketing Communications And Advertising, and Understanding People And Cultures. The second year advances creative campaign planning and financial performance with modules such as Campaign Creation And Management, Managing Business And Financial Performance For Marketers, and Professional Development For The Marketer, alongside optional choices including Experiential Marketing Events, Foreign Language (French, Spanish, Italian), Study Abroad - Sheffield Business School, The Corporate Customer, and The Digital Customer Experience. The final year focuses on global strategy and consultancy work through compulsory modules like Branding, Advertising And Corporate Communications, Consultancy Project, and Strategy In The Global And Digital Environment, with optional modules including Consumer Psychology, Contemporary Leadership In Context, and Marketing In A Global Context.
Written by AI from the university's course page and module list. It can get details wrong, so check the official course page before you rely on it.
Entry requirements
UCAS points: 112-120 A level: BBC-BBB at A Level BTEC: DDM in BTEC Extended Diploma T level: Merit overall from a T level qualification
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What students say
Based on about 15 final-year students who answered (a small group: a rough guide only)
- Teaching on my course: 66%
- Learning opportunities: 80%
- Assessment and feedback: 90%
- Academic support: 90%
- Organisation and management: 83%
- Learning resources: 97%
- Student voice: 79%
Do students stay on the course?
Based on about 15 students who started (a small group: a rough guide only)
- Continued on course: 90%
- Left higher education: 15%
What graduates do next
Based on about 6 graduates who answered (a small group: a rough guide only)
- Working: 90%
Most common jobs
- Business and public service associate professionals: 75%
- Administrative occupations: 15%
- Skilled trades occupations: 5%
- Find their work meaningful: 90%
- Feel on track for their future plans: 75%
- Use what they learnt on the course: 75%
Where graduates work (5 years on)
Based on about 225 graduates, across similar courses at this university
- North East: 2%
- North West: 16%
- Yorkshire and the Humber: 27%
- East Midlands: 22%
- West Midlands: 7%
- East of England: 5%
- London: 12%
- South East: 5%
- South West: 3%
Who gets in
Based on about 25 students who started (a small group: a rough guide only)
- A levels: 100%
Accreditation & quality ratings
- Accredited by the Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Graduate Gateway.
TEF 2023 (whole university): Gold overall, Silver for student experience, Gold for student outcomes.
Modules
- Contemporary Marketing
- Foundations Of Business
- Foundations Of Marketing Communications And Advertising
- Understanding People And Cultures
- Campaign Creation And Management
- Managing Business And Financial Performance For Marketers
- Professional Development For The Marketer
- Experiential Marketing Events
- Foreign Language (French, Spanish, Italian)
- Study Abroad - Sheffield Business School
- The Corporate Customer
- The Digital Customer Experience
- Undergraduate Sandwich Placement Applied Professional Diploma
- Branding, Advertising And Corporate Communications
- Consultancy Project
- Strategy In The Global And Digital Environment
- Consumer Psychology
- Contemporary Leadership In Context
- Marketing In A Global Context
Questions about this course
How much do graduates of BA Marketing Communications and Advertising at Sheffield Hallam University earn?
The median salary is £25,500 after 3 years, £32,500 after 5 years. After five years the middle half of graduates earn between £26,000 and £43,000. The £32,500 median after five years is £1,000 more than the UK median for Marketing.
What do graduates of BA Marketing Communications and Advertising at Sheffield Hallam University do next?
90% were in work or further study 15 months after finishing (Graduate Outcomes 2023-24).
Are students happy with the teaching on BA Marketing Communications and Advertising at Sheffield Hallam University?
66% of final-year students were positive about the teaching in the National Student Survey 2025-26.
What grades do I need for BA Marketing Communications and Advertising at Sheffield Hallam University?
The typical offer is BBC at A level. The average entrant had 115 UCAS points.
Is BA Marketing Communications and Advertising at Sheffield Hallam University accredited?
Yes. Accredited by the Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Graduate Gateway.
Does BA Marketing Communications and Advertising at Sheffield Hallam University include a placement year or year abroad?
The course has an optional placement year.
How many students continue on BA Marketing Communications and Advertising at Sheffield Hallam University?
90% of students continued into their second year, and 15% left higher education.