BA Marketing
About this course
BA (Hons) in Marketing, combining brand management, consumer psychology and global strategy. Core topics include Data Analysis, Research Methods, Project Management, Accounting, Environmental Analysis, and Communication & Writing. The course offers a four-year sandwich variant incorporating a 24-week professional placement, and students may study abroad for one semester in their second year. Graduates can pursue CIM professional qualifications through the university's accredited degree partnership.
Written by AI from the university's course page and module list. It can get details wrong, so check the official course page before you rely on it.
Entry requirements
UCAS points: 112-120 A level: BBC-BBB at A Level BTEC: DDM in BTEC Extended Diploma T level: Merit overall from a T level qualification
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What students say
Based on about 11 final-year students who answered (a small group: a rough guide only)
- Teaching on my course: 72%
- Learning opportunities: 87%
- Assessment and feedback: 84%
- Academic support: 91%
- Organisation and management: 71%
- Learning resources: 98%
- Student voice: 61%
Do students stay on the course?
Based on about 25 students who started (a small group: a rough guide only)
- Continued on course: 80%
- Left higher education: 5%
- Moved to a lower qualification: 15%
Where graduates work (5 years on)
Based on about 225 graduates, across similar courses at this university
- North East: 2%
- North West: 16%
- Yorkshire and the Humber: 27%
- East Midlands: 22%
- West Midlands: 7%
- East of England: 5%
- London: 12%
- South East: 5%
- South West: 3%
Who gets in
Based on about 30 students who started
- A levels: 95%
- Foundation course: 5%
Accreditation & quality ratings
- Accredited by the Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Graduate Gateway.
TEF 2023 (whole university): Gold overall, Silver for student experience, Gold for student outcomes.
Modules
- Contemporary Marketing
- Foundations Of Business
- Foundations Of Marketing
- Understanding People And Cultures
- Creative Brand Management
- Managing Business And Financial Performance For Marketers
- Professional Development For The Marketer
- Experiential Marketing Events
- Foreign Language (French, Spanish, Italian)
- Study Abroad - Sheffield Business School
- The Corporate Customer
- The Digital Customer Experience
- Undergraduate Sandwich Placement Applied Professional Diploma
- Consultancy Project
- Customer Insights And Sustainable Innovation In Marketing Strategy
- Strategy In The Global And Digital Environment
- Consumer Psychology
- Contemporary Leadership In Context
- Marketing In A Global Context
Questions about this course
How much do graduates of BA Marketing at Sheffield Hallam University earn?
The median salary is £25,500 after 3 years, £32,500 after 5 years. After five years the middle half of graduates earn between £26,000 and £43,000. The £32,500 median after five years is £1,000 more than the UK median for Marketing.
Are students happy with the teaching on BA Marketing at Sheffield Hallam University?
72% of final-year students were positive about the teaching in the National Student Survey 2025-26.
What grades do I need for BA Marketing at Sheffield Hallam University?
The typical offer is BBC at A level. The average entrant had 105 UCAS points.
Is BA Marketing at Sheffield Hallam University accredited?
Yes. Accredited by the Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Graduate Gateway.
Does BA Marketing at Sheffield Hallam University include a placement year or year abroad?
The course has an optional placement year.
How many students continue on BA Marketing at Sheffield Hallam University?
80% of students continued into their second year, and 5% left higher education.