BA Digital Marketing
About this course
BA (Honours) in Digital Marketing, an undergraduate degree centred on marketing principles, digital environments, and strategic brand management. Core topics include Marketing, Data Analysis, Research Methods, Project Management, Accounting, Communication & Writing, and Environmental Analysis. Students can choose an optional placement year or foundation year, and the course holds accreditation from the Association to Advance Collegiate Schools of Business (AACSB) alongside a partnership with the Chartered Institute of Marketing (CIM). The first year covers the foundations through Contemporary Marketing, Foundations Of Business, Foundations Of Digital Marketing, and Understanding People And Cultures. The second year focuses on tools and performance management through Digital Marketing Planning And Performance, Managing Business And Financial Performance For Marketers, and Professional Development For The Marketer, with optional modules such as Experiential Marketing Events, Foreign Language (French, Spanish, Italian), Study Abroad - Sheffield Business School, The Corporate Customer, and The Digital Customer Experience. The third year includes an optional undergraduate sandwich placement. The final year involves advanced strategy and consultancy through modules such as Consultancy Project, Managing Brands In A Digital Environment, and Strategy In The Global And Digital Environment, with further options including Consumer Psychology, Contemporary Leadership In Context, and Marketing In A Global Context.
Written by AI from the university's course page and module list. It can get details wrong, so check the official course page before you rely on it.
Entry requirements
UCAS points: 112-120 A level: BBC-BBB at A Level BTEC: DDM in BTEC Extended Diploma T level: Merit overall from a T level qualification
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What students say
Based on about 12 final-year students who answered (a small group: a rough guide only)
- Teaching on my course: 76%
- Learning opportunities: 76%
- Assessment and feedback: 75%
- Academic support: 79%
- Organisation and management: 71%
- Learning resources: 86%
- Student voice: 75%
Do students stay on the course?
Based on about 55 students who started
- Continued on course: 87%
- Left higher education: 7%
- Moved to a lower qualification: 5%
Where graduates work (5 years on)
Based on about 195 graduates, across similar courses at this university
- North East: 2%
- North West: 19%
- Yorkshire and the Humber: 41%
- East Midlands: 18%
- West Midlands: 4%
- East of England: 6%
- London: 8%
- South East: 1%
- Wales: 1%
Who gets in
Based on about 40 students who started
- A levels: 95%
- Access course: 5%
- Other HE qualification: 5%
Accreditation & quality ratings
- Accredited by the Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Graduate Gateway.
TEF 2023 (whole university): Gold overall, Silver for student experience, Gold for student outcomes.
Modules
- Contemporary Marketing
- Foundations Of Business
- Foundations Of Digital Marketing
- Understanding People And Cultures
- Digital Marketing Planning And Performance
- Managing Business And Financial Performance For Marketers
- Professional Development For The Marketer
- Experiential Marketing Events
- Foreign Language (French, Spanish, Italian)
- Study Abroad - Sheffield Business School
- The Corporate Customer
- The Digital Customer Experience
- Undergraduate Sandwich Placement Applied Professional Diploma
- Consultancy Project
- Managing Brands In A Digital Environment
- Strategy In The Global And Digital Environment
- Consumer Psychology
- Contemporary Leadership In Context
- Marketing In A Global Context
Questions about this course
How much do graduates of BA Digital Marketing at Sheffield Hallam University earn?
The median salary is £19,500 after 3 years, £25,000 after 5 years. After five years the middle half of graduates earn between £20,000 and £30,500. The £25,000 median after five years is £6,500 less than the UK median for Marketing.
Are students happy with the teaching on BA Digital Marketing at Sheffield Hallam University?
76% of final-year students were positive about the teaching in the National Student Survey 2025-26.
What grades do I need for BA Digital Marketing at Sheffield Hallam University?
The typical offer is BBC at A level. The average entrant had 112 UCAS points.
Is BA Digital Marketing at Sheffield Hallam University accredited?
Yes. Accredited by the Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Graduate Gateway.
Does BA Digital Marketing at Sheffield Hallam University include a placement year or year abroad?
The course has an optional placement year.
How many students continue on BA Digital Marketing at Sheffield Hallam University?
87% of students continued into their second year, and 7% left higher education.