BA Marketing
About this course
BA (Hons) in Innovation, combining marketing, digital technology and business strategy. Core topics include Marketing, Entrepreneurship, Data Analysis, Project Management, Artificial Intelligence & Machine Learning and Research Methods. The course includes a capstone Integrated Learning Project offering a choice between a research dissertation, a consultancy project or an entrepreneurial simulation. A CIM Certificate in Professional Marketing can be attained through specific modules in the programme.
Written by AI from the university's course page and module list. It can get details wrong, so check the official course page before you rely on it.
Entry requirements
GCSE: Maths and English at grade C / grade 4 or above. You must fulfil our GCSE entry requirements as well as one of the requirements listed below. UCAS tariff: 104 UCAS points A level: 104 UCAS points BTEC: DMM Access to HE: 104 UCAS points from 45 level 3 credits T level: Merit IB: 30 Points including a grade 5 standard level Maths and 6 in standard level English or 4 higher level Maths and 5 higher level English Scottish Highers: 104 UCAS points from minimum of 2 Advanced Highers Irish Leaving Certificate: 104 UCAS points from a minimum of 2 higher level subjects including a minimum of H7 (D3) or O4 (C3) in Maths and English European Baccalaureate: Pass Diploma with 60% or above
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What students say
Based on about 25 final-year students who answered, across similar courses at this university (a small group: a rough guide only)
- Teaching on my course: 86%
- Learning opportunities: 89%
- Assessment and feedback: 90%
- Academic support: 91%
- Organisation and management: 91%
- Learning resources: 90%
- Student voice: 83%
Do students stay on the course?
Based on about 30 students who started, across similar courses at this university
- Continued on course: 85%
- Left higher education: 10%
- Moved to a lower qualification: 5%
What graduates do next
Based on about 11 graduates who answered, across similar courses at this university (a small group: a rough guide only)
- Working: 80%
- Further study: 5%
- Unemployed: 10%
Most common jobs
- Business and public service associate professionals: 26%
- Architects, Chartered Architectural Technologists, Planning Officers, Surveyors and Construction Professionals: 10%
- Administrative occupations: 8%
- Sales occupations: 6%
- Elementary occupations: 4%
- Find their work meaningful: 60%
- Feel on track for their future plans: 50%
- Use what they learnt on the course: 45%
Where graduates work (5 years on)
Based on about 20 graduates, across similar courses at this university (a small group: a rough guide only)
- North West: 90%
- West Midlands: 5%
- Wales: 5%
Who gets in
Based on about 35 students who started, across similar courses at this university
- A levels: 95%
Accreditation & quality ratings
- Accredited by the Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Graduate Gateway.
TEF 2023 (whole university): Silver overall, Silver for student experience, Silver for student outcomes.
Modules
- Understanding Organisations
- Data Driven Decision Making
- Mobile, Media and Marketing
- Developing your Career Foundations
- Global Business and Sustainable Digital Futures
- Campaigns in Practice
- Project Management
- Insight to Impact - Business Decision Making in Context
- Customer Experience and Value Creation
- Developing Your Professional Identity
- Live Project for Digital Marketing
- Marketing Communications
- The Professional Graduate
- Sustainable Business Practice
- Marketing in Action
- Innovation Project
- Organisational Strategy and Leadership
- Advanced Digital Marketing
- Integrated Learning Project
Questions about this course
How much do graduates of BA Marketing at University of Salford earn?
The median salary is £27,000 after 15 months, £21,000 after 3 years, £25,500 after 5 years. After five years the middle half of graduates earn between £23,500 and £34,000. The £25,500 median after five years is £6,500 less than the UK median for Business studies.
What do graduates of BA Marketing at University of Salford do next?
85% were in work or further study 15 months after finishing (Graduate Outcomes 2023-24).
Are students happy with the teaching on BA Marketing at University of Salford?
86% of final-year students were positive about the teaching in the National Student Survey 2025-26.
What grades do I need for BA Marketing at University of Salford?
The typical offer is 30 points in the IB. The average entrant had 124 UCAS points.
Is BA Marketing at University of Salford accredited?
Yes. Accredited by the Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Graduate Gateway.
How many students continue on BA Marketing at University of Salford?
85% of students continued into their second year, and 10% left higher education.