BA Digital Video Production and Marketing
About this course
BA (Hons) in Business and Management and Marketing, combining marketing with digital video production and content development. Core topics include Research Methods and Entrepreneurship. Modules cover data driven decision making, marketing communications, customer experience, and creative advertising alongside production and editing skills. The degree culminates in a Final Dissertation (Major Project) with industry collaboration opportunities, and is taught by industry professionals.
Written by AI from the university's course page and module list. It can get details wrong, so check the official course page before you rely on it.
Entry requirements
GCSE: English Language and Maths at grade C/level 4 or above (or equivalent). You must fulfil our GCSE entry requirements as well as one of the requirements listed below. UCAS tariff: 112-120 points. If you are applying for 2027 entry the requirement will be: 104 UCAS points. A level: 112-120 points. If you are applying for 2027 entry the requirement will be: 104 UCAS points. T level: Merit BTEC: DMM Access to HE: Pass Level 3 Access to HE with 112-120 points. If you are applying for 2027 entry the requirement will be: 104 UCAS points. Scottish Highers: 112-120 points. If you are applying for 2027 entry the requirement will be: 104 UCAS points. Irish Leaving Certificate: 112-120 points. If you are applying for 2027 entry the requirement will be: 104 UCAS points. IB: 31-32 points European Baccalaureate: Pass in Diploma of at least 73-78%
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What students say
Based on about 18 final-year students who answered (a small group: a rough guide only)
- Teaching on my course: 86%
- Learning opportunities: 86%
- Assessment and feedback: 89%
- Academic support: 89%
- Organisation and management: 89%
- Learning resources: 91%
- Student voice: 81%
Do students stay on the course?
Based on about 25 students who started (a small group: a rough guide only)
- Continued on course: 90%
- Left higher education: 10%
- Moved to a lower qualification: 5%
What graduates do next
Based on about 12 graduates who answered (a small group: a rough guide only)
- Working: 80%
- Unemployed: 15%
Most common jobs
- Artistic, literary and media occupations: 30%
- Business and public service associate professionals: 30%
- Administrative occupations: 5%
- Secretarial and related occupations: 5%
- Managers, directors and senior officials: 5%
- Find their work meaningful: 65%
- Feel on track for their future plans: 55%
- Use what they learnt on the course: 55%
Where graduates work (5 years on)
Based on about 20 graduates, across similar courses at this university (a small group: a rough guide only)
- North West: 90%
- West Midlands: 5%
- Wales: 5%
Who gets in
Based on about 40 students who started
- A levels: 95%
Accreditation & quality ratings
TEF 2023 (whole university): Silver overall, Silver for student experience, Silver for student outcomes.
Modules
- Video Production for Marketing
- Mobile, Media and Marketing
- Influence, Motivators and Behaviours
- Production and Editing
- Campaigns in Practice
- Data Driven Decision Making
- Advanced Video Production for Marketing
- Creative Industries: Engagement
- Customer Experience and Value Creation
- Creative Industries: Collaboration
- Advanced Production and Editing
- Marketing Communications
- The Future of Creative Advertising
- Creative Industries: Careers and Entrepreneurship
- Technology Innovation
- Leadership and Management for Digital Video Production and Marketing
- Advanced Commercial Video Production
- Final Dissertation (Major Project)
Questions about this course
How much do graduates of BA Digital Video Production and Marketing at University of Salford earn?
The median salary is £30,000 after 15 months, £21,000 after 3 years, £25,500 after 5 years. After five years the middle half of graduates earn between £23,500 and £34,000.
What do graduates of BA Digital Video Production and Marketing at University of Salford do next?
80% were in work or further study 15 months after finishing (Graduate Outcomes 2023-24).
Are students happy with the teaching on BA Digital Video Production and Marketing at University of Salford?
86% of final-year students were positive about the teaching in the National Student Survey 2025-26.
What grades do I need for BA Digital Video Production and Marketing at University of Salford?
The typical offer is 31 points in the IB. The average entrant had 129 UCAS points.
How many students continue on BA Digital Video Production and Marketing at University of Salford?
90% of students continued into their second year, and 10% left higher education.