BSc Management with Marketing
Royal Holloway, University of London
About this course
BSc in Marketing and Business and Management. Core topics include Data Analysis, Statistics, Accounting, Marketing, Entrepreneurship, and Ethics & Professional Practice. The final year includes a Business and Management Impact Project addressing real-world business challenges. Optional modules in management consulting, digital marketing, and brand management allow specialisation in later years.
Written by AI from the university's course page and module list. It can get details wrong, so check the official course page before you rely on it.
Entry requirements
A level: ABB-BBB (Required subjects: We require English Language and Mathematics GCSE at grade 4 (C)) IB: 6,5,5 at Higher level or 32 points overall.
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What students say
Based on about 24 final-year students who answered (a small group: a rough guide only)
- Teaching on my course: 89%
- Learning opportunities: 91%
- Assessment and feedback: 83%
- Academic support: 86%
- Organisation and management: 88%
- Learning resources: 95%
- Student voice: 84%
Do students stay on the course?
Based on about 50 students who started
- Continued on course: 80%
- Gained a higher qualification: 5%
- Left higher education: 10%
What graduates do next
Based on about 28 graduates who answered (a small group: a rough guide only)
- Working: 70%
- Working and studying: 10%
- Unemployed: 5%
Most common jobs
- Business and public service associate professionals: 35%
- Administrative occupations: 15%
- Sales occupations: 10%
- Managers, directors and senior officials: 10%
- Artistic, literary and media occupations: 10%
- Find their work meaningful: 70%
- Feel on track for their future plans: 40%
- Use what they learnt on the course: 40%
Where graduates work (5 years on)
Based on about 125 graduates, across similar courses at this university
- North West: 1%
- Yorkshire and the Humber: 2%
- East Midlands: 2%
- West Midlands: 1%
- East of England: 9%
- London: 48%
- South East: 36%
- South West: 1%
- Northern Ireland: 1%
Who gets in
Based on about 65 students who started
- A levels: 69%
- Baccalaureate: 2%
- A degree: 2%
- Other HE qualification: 28%
Accreditation & quality ratings
- Accredited by the Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Graduate Gateway.
- Accredited by the Association to Advance Collegiate Schools of Business (AACSB).
TEF 2023 (whole university): Silver overall, Silver for student experience, Silver for student outcomes.
Modules
- Professional Skills
- Quantitative Skills and Ideas for Decision Making
- Foundations for Enterprise Internationalisation
- Fundamentals of Accounting and Finance
- Foundations for Sustainable Business
- People and Organisations
- Fundamentals of Digital Enterprise
- Principles of Marketing
- Communications for business
- The Global Economy
- Responsible Business and Management
- Consumer Behaviour
- Data Visualisation and Analytics
- Marketing Research
- Digital Marketing and Customer Experience
- Management Accounting
- Digital Innovation and Circular Economy
- Human Resource Management
- Managing Organisational Change
- Operations Management
- Career Management in a Changing World
- Business Law for Accounting and Finance
- Financial Literacy and Personal Financial Planning
- Management, Music and Creativity
- Retail Marketing: Strategies and Operations
- Business and Management Impact Project I
- Business and Management Impact Project II
- Business Negotiation Skills in Context
- Management Consulting
- Career Management and Employability Skills
- Contemporary Issues in Marketing
- Strategic Brand Management
- Advertising and Promotion in the Digital Age
- Marketing, People and the Planet
- Asia Pacific Business
- Current Issues in the Global Workplace
- Wellbeing at Work
- Corporate Enterprise
- Social Media, Networks and Business
- Strategic Finance
- Corporate Entrepreneurship
- Responsible Entrepreneurship and Innovation
- Organisation Ethics and Decision Making
- European Business
- Business and Professional Ethics
- Equality, Diversity and Inclusion
- Strategic Management Accounting
- Business Data Analytics
- Leading and Leadership in Organisations
- Innovation, Strategy and the Corporation
- Management and the Arts
- Organisations and Accountability
Questions about this course
How much do graduates of BSc Management with Marketing at Royal Holloway, University of London earn?
The median salary is £30,000 after 15 months, £26,500 after 3 years, £34,000 after 5 years. After five years the middle half of graduates earn between £26,500 and £45,000. The £34,000 median after five years is £2,500 more than the UK median for Marketing.
What do graduates of BSc Management with Marketing at Royal Holloway, University of London do next?
80% were in work or further study 15 months after finishing (Graduate Outcomes 2023-24).
Are students happy with the teaching on BSc Management with Marketing at Royal Holloway, University of London?
89% of final-year students were positive about the teaching in the National Student Survey 2025-26.
What grades do I need for BSc Management with Marketing at Royal Holloway, University of London?
The typical offer is ABB at A level, or 32 points in the IB. The average entrant had 111 UCAS points.
Is BSc Management with Marketing at Royal Holloway, University of London accredited?
Yes. Accredited by the Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Graduate Gateway. Accredited by the Association to Advance Collegiate Schools of Business (AACSB).
Does BSc Management with Marketing at Royal Holloway, University of London include a placement year or year abroad?
The course has an optional placement year and an optional year abroad.
How many students continue on BSc Management with Marketing at Royal Holloway, University of London?
80% of students continued into their second year, and 10% left higher education.