BA Digital Media Culture and Technology
Royal Holloway, University of London
About this course
BA in Digital Media Culture and Technology is an undergraduate degree exploring the intersection of digital media, culture, technology, and creative practice. Core topics include Programming, Research Methods, Communication & Writing, Critical & Analytical Thinking, Entrepreneurship, and Design & Creative Practice. Students can choose to undertake an optional placement year or a year abroad. The first year covers foundational subjects through Coding for the Arts, Introduction to Digital Media Theory, Introduction to Digital Media Practice, and Introduction to Media Histories 1. In the second year, studies progress through modules such as Digital Media Communications, Digital Aesthetics, Data Journalism and Visualisation, and Animation and Visual Effects, alongside optional choices like Directing Screen Fiction and Cinematography. The final year involves core work including Creativity, Entrepreneurship & Digital Marketing, Media Arts Dissertation, and Advanced Digital Media Communications Project, complemented by optional modules such as Advanced Editing, Promo and Content Creation, and Digital Images, People and AI.
Written by AI from the university's course page and module list. It can get details wrong, so check the official course page before you rely on it.
Entry requirements
A level: ABB-BBB (Required subjects: We require English Language and Mathematics GCSE at grade 4 (C)) IB: 6,5,5 at Higher level or 32 points overall.
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What students say
Based on about 60 final-year students who answered, across similar courses at this university
- Teaching on my course: 92%
- Learning opportunities: 86%
- Assessment and feedback: 87%
- Academic support: 93%
- Organisation and management: 78%
- Learning resources: 92%
- Student voice: 82%
Do students stay on the course?
Based on about 70 students who started, across similar courses at this university
- Continued on course: 89%
- Left higher education: 11%
What graduates do next
Based on about 11 graduates who answered, across similar courses at this university (a small group: a rough guide only)
- Working: 75%
- Working and studying: 10%
- Further study: 5%
- Unemployed: 5%
Most common jobs
- Artistic, literary and media occupations: 15%
- Business and public service associate professionals: 15%
- Elementary occupations: 10%
- Administrative occupations: 10%
- Media Professionals: 10%
- Find their work meaningful: 75%
- Feel on track for their future plans: 55%
- Use what they learnt on the course: 35%
Where graduates work (5 years on)
Based on about 35 graduates, across similar courses at this university
- North West: 5%
- East Midlands: 5%
- West Midlands: 5%
- East of England: 15%
- London: 30%
- South East: 40%
- Scotland: 5%
Who gets in
Based on about 55 students who started, across similar courses at this university
- A levels: 98%
- Baccalaureate: 1%
- Access course: 1%
Accreditation & quality ratings
TEF 2023 (whole university): Silver overall, Silver for student experience, Silver for student outcomes.
Modules
- Coding for the Arts
- Introduction to Digital Media Theory
- Introduction to Digital Media Practice
- Introduction to Media Histories 1
- Introduction to Media Histories 2
- Digital Media Communications
- Digital Aesthetics
- Data Journalism and Visualisation
- Creative Interactive Media
- Creative Digital Arts
- Animation and Visual Effects
- Creative Social Media
- Directing Screen Fiction
- Cinematography
- Screenwriting
- Post-Classical Hollywood
- Experimental Filmmaking
- Editing
- The Long Take in Global Filmmaking
- Women’s Cinema
- Creativity, Entrepreneurship & Digital Marketing
- Media Arts Dissertation
- Advanced Digital Media Communications Project
- Advanced Editing
- Promo and Content Creation
- Advanced Screenwriting
- Digital Images, People and AI
- Music Video
- Film Form
Questions about this course
How much do graduates of BA Digital Media Culture and Technology at Royal Holloway, University of London earn?
The median salary is £26,000 after 15 months, £23,000 after 3 years, £29,500 after 5 years. After five years the middle half of graduates earn between £21,500 and £35,500. The £29,500 median after five years is £3,500 more than the UK median for Media studies.
What do graduates of BA Digital Media Culture and Technology at Royal Holloway, University of London do next?
90% were in work or further study 15 months after finishing (Graduate Outcomes 2023-24).
Are students happy with the teaching on BA Digital Media Culture and Technology at Royal Holloway, University of London?
92% of final-year students were positive about the teaching in the National Student Survey 2025-26.
What grades do I need for BA Digital Media Culture and Technology at Royal Holloway, University of London?
The typical offer is ABB at A level, or 32 points in the IB. The average entrant had 119 UCAS points.
Does BA Digital Media Culture and Technology at Royal Holloway, University of London include a placement year or year abroad?
The course has an optional placement year and an optional year abroad.
How many students continue on BA Digital Media Culture and Technology at Royal Holloway, University of London?
89% of students continued into their second year, and 11% left higher education.