BSc Digital Marketing
About this course
BSc (Hons) Digital Marketing is an undergraduate digital marketing degree centred on contemporary online promotion, campaign strategy, and consumer engagement. Core topics include Data Analysis, Statistics, Research Methods, Marketing, Communication & Writing, Critical & Analytical Thinking, Ethics & Professional Practice, and Entrepreneurship. The course features professional accreditation from the Chartered Institute of Marketing (CIM) and includes an optional placement year as well as an available foundation year. The course begins with Year 0 foundation modules such as Data Analysis and Research Skills and Fundamentals of Business, providing baseline numeracy and organisational principles. Year 1 introduces core concepts through The Global Economy, The Future of Work, Marketing and Consumer Insights, and Digital Content Creation. Year 2 advances into applied methods via How to Change the World, Digital Marketing Strategy, Strategic Brand Management, and Customer Analytics. The final year concludes with advanced studies in Advertising and Digital Storytelling, Social Media and Influencers, Career Project Skills, and a capstone Career Project.
Written by AI from the university's course page and module list. It can get details wrong, so check the official course page before you rely on it.
Entry requirements
Entry tariff: 96–112 UCAS points (or equivalent). Foundation Year: 64–80 UCAS points (or equivalent).
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What students say
Based on about 7 final-year students who answered, across similar courses at this university (a small group: a rough guide only)
- Teaching on my course: 98%
- Learning opportunities: 96%
- Assessment and feedback: 88%
- Academic support: 85%
- Organisation and management: 90%
- Learning resources: 75%
- Student voice: 83%
Do students stay on the course?
Based on about 25 students who started, across similar courses at this university (a small group: a rough guide only)
- Continued on course: 70%
- Left higher education: 15%
- Moved to a lower qualification: 10%
What graduates do next
Based on about 17 graduates who answered, across similar courses at this university (a small group: a rough guide only)
- Working: 70%
- Working and studying: 15%
- Unemployed: 5%
Most common jobs
- Business and public service associate professionals: 20%
- Artistic, literary and media occupations: 15%
- Elementary occupations: 10%
- Secretarial and related occupations: 10%
- Managers, directors and senior officials: 10%
- Find their work meaningful: 65%
- Feel on track for their future plans: 55%
- Use what they learnt on the course: 25%
Where graduates work (5 years on)
Based on about 75 graduates, across similar courses at this university
- North East: 1%
- North West: 1%
- Yorkshire and the Humber: 1%
- West Midlands: 3%
- East of England: 5%
- London: 55%
- South East: 29%
- South West: 2%
- Wales: 1%
Who gets in
Based on about 35 students who started, across similar courses at this university
- A levels: 90%
- A degree: 5%
- Other qualifications: 10%
Accreditation & quality ratings
- Accredited by the Chartered Management Institute (CMI).
TEF 2023 (whole university): Silver overall, Silver for student experience, Silver for student outcomes.
Modules
- Academic Skills and Communication (foundation students only)
- English for Academic Practice (international students)
- Data Analysis and Research Skills
- Fundamentals of Business
- Exploring Business Environments
- The Global Economy
- The Future of Work
- Marketing and Consumer Insights
- Digital Content Creation
- How to Change the World
- Digital Marketing Strategy
- Strategic Brand Management
- Customer Analytics
- Advertising and Digital Storytelling
- Social Media and Influencers
- Career Project Skills
- Career Project
Questions about this course
How much do graduates of BSc Digital Marketing at University of Roehampton earn?
The median salary is £24,000 after 3 years, £28,500 after 5 years. After five years the middle half of graduates earn between £22,500 and £34,500. The £28,500 median after five years is £3,000 less than the UK median for Marketing.
What do graduates of BSc Digital Marketing at University of Roehampton do next?
85% were in work or further study 15 months after finishing (Graduate Outcomes 2023-24).
Are students happy with the teaching on BSc Digital Marketing at University of Roehampton?
98% of final-year students were positive about the teaching in the National Student Survey 2025-26.
What grades do I need for BSc Digital Marketing at University of Roehampton?
The average entrant had 95 UCAS points.
Is BSc Digital Marketing at University of Roehampton accredited?
Yes. Accredited by the Chartered Management Institute (CMI).
Does BSc Digital Marketing at University of Roehampton include a placement year or year abroad?
The course has an optional placement year.
How many students continue on BSc Digital Marketing at University of Roehampton?
70% of students continued into their second year, and 15% left higher education.