BA Digital Marketing
About this course
BA (Hons) Digital Marketing, a degree focused on contemporary marketing principles and digital technology strategies. The course includes an optional placement year and live agency projects for practical experience. Students share a common first year before choosing between BA (Hons) Digital Marketing and BA (Hons) Digital Marketing with Business Analytics.
Written by AI from the university's course page and module list. It can get details wrong, so check the official course page before you rely on it.
Entry requirements
A level: BCC IB: 27 SQA Highers: BBBC SQA Advanced Highers: BC at Advanced Higher plus CC at Higher (4 subjects) Irish Leaving Certificate Higher: H2H3H3H3
See the highest paying Media & Journalism degrees in the UK →
What students say
Based on about 14 final-year students who answered (a small group: a rough guide only)
- Teaching on my course: 81%
- Learning opportunities: 82%
- Assessment and feedback: 91%
- Academic support: 89%
- Organisation and management: 86%
- Learning resources: 93%
- Student voice: 78%
Do students stay on the course?
Based on about 30 students who started
- Continued on course: 90%
- Left higher education: 5%
- Moved to a lower qualification: 5%
What graduates do next
Based on about 15 graduates who answered (a small group: a rough guide only)
- Working: 90%
- Working and studying: 5%
- Further study: 5%
- Unemployed: 5%
Most common jobs
- Business and public service associate professionals: 40%
- Media Professionals: 25%
- Administrative occupations: 10%
- Managers, directors and senior officials: 5%
- Information Technology Professionals: 5%
- Find their work meaningful: 60%
- Feel on track for their future plans: 95%
- Use what they learnt on the course: 85%
Where graduates work (5 years on)
Based on about 65 graduates, across similar courses at this university
- North West: 5%
- Yorkshire and the Humber: 2%
- East Midlands: 2%
- West Midlands: 3%
- London: 3%
- South West: 2%
- Scotland: 83%
Who gets in
Based on about 35 students who started
- A levels: 40%
- Baccalaureate: 5%
- A degree: 5%
- Other HE qualification: 55%
Accreditation & quality ratings
- IDM accreditation recognises that the course has met the content requirements for students to take the IDM Certificate in Digital and Data Driven Marketing, an entry level qualifications for those entering the data and marketing profession. Students may become DMA student members, use DMA content to support their learning and gain skills to increase their employability for work.
- Accredited by the Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Graduate Gateway.
Questions about this course
How much do graduates of BA Digital Marketing at Robert Gordon University earn?
The median salary is £19,000 after 3 years, £23,500 after 5 years. After five years the middle half of graduates earn between £19,500 and £27,500. The £23,500 median after five years is £2,500 less than the UK median for Media studies.
What do graduates of BA Digital Marketing at Robert Gordon University do next?
95% were in work or further study 15 months after finishing (Graduate Outcomes 2023-24).
Are students happy with the teaching on BA Digital Marketing at Robert Gordon University?
81% of final-year students were positive about the teaching in the National Student Survey 2025-26.
What grades do I need for BA Digital Marketing at Robert Gordon University?
The typical offer is BCC at A level. The average entrant had 153 UCAS points.
Is BA Digital Marketing at Robert Gordon University accredited?
Yes. IDM accreditation recognises that the course has met the content requirements for students to take the IDM Certificate in Digital and Data Driven Marketing, an entry level qualifications for those entering the data and marketing profession. Students may become DMA student members, use DMA content to support their learning and gain skills to increase their employability for work. Accredited by the Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Graduate Gateway.
Does BA Digital Marketing at Robert Gordon University include a placement year or year abroad?
The course has an optional placement year.
How many students continue on BA Digital Marketing at Robert Gordon University?
90% of students continued into their second year, and 5% left higher education.