BSc Food Business and Marketing with Foundation Year
About this course
BSc in Innovation and Marketing, exploring food business, consumer behaviour, and sustainable practice. Core topics include Marketing, Entrepreneurship, Research Methods, Data Analysis, Statistics, and Project Management. The four-year programme includes a foundation year leading into the three-year BSc degree. A practical research project develops skills in consumer and market research.
Written by AI from the university's course page and module list. It can get details wrong, so check the official course page before you rely on it.
Entry requirements
A level: CCD We welcome applicants from non-traditional educational backgrounds (for example, mature students, students who study part-time or those who have studied at International Schools in the UK or elsewhere) and will consider applicants on a case-by-case basis. IB: 24 points overall
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What students say
Based on about 64 final-year students who answered, across similar courses at this university
- Teaching on my course: 83%
- Learning opportunities: 86%
- Assessment and feedback: 82%
- Academic support: 86%
- Organisation and management: 87%
- Learning resources: 92%
- Student voice: 80%
Do students stay on the course?
Based on about 135 students who started, across similar courses at this university
- Continued on course: 91%
- Left higher education: 8%
- Moved to a lower qualification: 1%
What graduates do next
Based on about 56 graduates who answered, across similar courses at this university
- Working: 76%
- Working and studying: 11%
- Further study: 3%
- Unemployed: 3%
Most common jobs
- Business and public service associate professionals: 27%
- Finance Professionals: 20%
- Administrative occupations: 10%
- Architects, Chartered Architectural Technologists, Planning Officers, Surveyors and Construction Professionals: 10%
- Managers, directors and senior officials: 5%
- Find their work meaningful: 68%
- Feel on track for their future plans: 68%
- Use what they learnt on the course: 45%
Where graduates work (5 years on)
Based on about 530 graduates, across similar courses at this university
- North West: 2%
- Yorkshire and the Humber: 1%
- East Midlands: 4%
- West Midlands: 5%
- East of England: 10%
- London: 32%
- South East: 31%
- South West: 9%
- Wales: 5%
- Scotland: 1%
- Northern Ireland: 1%
Who gets in
Based on about 120 students who started, across similar courses at this university
- A levels: 94%
- Access course: 1%
- Foundation course: 4%
Accreditation & quality ratings
- Accredited by the Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Graduate Gateway.
TEF 2023 (whole university): Silver overall, Silver for student experience, Silver for student outcomes.
Modules
- Business, Consumers and Sustainability
- Transforming Organisations through People: Making Work Work
- Academic and Scientific Skills: Foundations for Tackling Global Challenges 1
- Conquer the World of Data
- Cognition and Health Promotion
- Introducing Language and Communication
- The Economic Environment
- The Food Business
- The Fundamentals of Management and Marketing
- Global Sustainability: Challenges and Prospects
- Research and Professional Skills for Business and Marketing
- Agricultural Production Systems
- British Society
- Consumer Psychology
- Economics of Climate Change
- Inequality
- Applied Marketing and Management
- Research Methods and Data Analysis
- Practice of Entrepreneurship
- Food Choice
- Digital Marketing
- Branding Theory and Practice
- Intercultural Competence and Communication
- Marketing Strategy
- Food Policy and Supply Chain Management
- Independent Research Project
- Applied Marketing Project
- Advanced Livestock Production and Product Quality
- Advances in Digital Marketing
- The Dark Side of Marketing
- Contemporary Issues and Policy in Consumer Behaviour and Marketing
Questions about this course
How much do graduates of BSc Food Business and Marketing with Foundation Year at University of Reading earn?
The median salary is £30,000 after 15 months, £35,500 after 3 years, £48,500 after 5 years. After five years the middle half of graduates earn between £36,000 and £62,500.
What do graduates of BSc Food Business and Marketing with Foundation Year at University of Reading do next?
91% were in work or further study 15 months after finishing (Graduate Outcomes 2023-24).
Are students happy with the teaching on BSc Food Business and Marketing with Foundation Year at University of Reading?
83% of final-year students were positive about the teaching in the National Student Survey 2025-26.
What grades do I need for BSc Food Business and Marketing with Foundation Year at University of Reading?
The typical offer is CCD at A level, or 24 points in the IB. The average entrant had 117 UCAS points.
Is BSc Food Business and Marketing with Foundation Year at University of Reading accredited?
Yes. Accredited by the Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Graduate Gateway.
How many students continue on BSc Food Business and Marketing with Foundation Year at University of Reading?
91% of students continued into their second year, and 8% left higher education.