BSc Food Business and Marketing
About this course
BSc in Food Business and Marketing, an undergraduate degree focused on commercial enterprise, marketing strategies, and management principles within the global food sector. Core topics include Data Analysis, Statistics, Research Methods, Marketing, Entrepreneurship, Design & Creative Practice, Social & Cultural Analysis, and Global & Comparative Perspective. Students can optionally choose a four-year structure incorporating an integrated professional work placement year between the second and final years. The degree is accredited by the Chartered Institute of Marketing, providing professional exemptions. The first year introduces foundational subjects through modules such as The Economic Environment, The Food Business, The Fundamentals of Management and Marketing, Global Sustainability: Challenges and Prospects, and Research and Professional Skills for Business and Marketing. In the second year, students advance their expertise through Applied Marketing and Management, Research Methods and Data Analysis, Practice of Entrepreneurship, and Food Choice. The final year focuses on strategic application with compulsory modules including Marketing Strategy, Food Policy and Supply Chain Management, Independent Research Project, and Applied Marketing Project. Optional choices across the course allow students to study topics such as Digital Marketing, Branding Theory and Practice, Consumer Psychology, and Economics of Climate Change, culminating in an independent research project or applied project in the final year.
Written by AI from the university's course page and module list. It can get details wrong, so check the official course page before you rely on it.
Entry requirements
A level: BBB IB: 30 points overall
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What students say
Based on about 64 final-year students who answered, across similar courses at this university
- Teaching on my course: 83%
- Learning opportunities: 86%
- Assessment and feedback: 82%
- Academic support: 86%
- Organisation and management: 87%
- Learning resources: 92%
- Student voice: 80%
Do students stay on the course?
Based on about 10 students who started (a small group: a rough guide only)
- Continued on course: 90%
- Left higher education: 10%
What graduates do next
Based on about 56 graduates who answered, across similar courses at this university
- Working: 76%
- Working and studying: 11%
- Further study: 3%
- Unemployed: 3%
Most common jobs
- Business and public service associate professionals: 27%
- Finance Professionals: 20%
- Administrative occupations: 10%
- Architects, Chartered Architectural Technologists, Planning Officers, Surveyors and Construction Professionals: 10%
- Managers, directors and senior officials: 5%
- Find their work meaningful: 68%
- Feel on track for their future plans: 68%
- Use what they learnt on the course: 45%
Where graduates work (5 years on)
Based on about 530 graduates, across similar courses at this university
- North West: 2%
- Yorkshire and the Humber: 1%
- East Midlands: 4%
- West Midlands: 5%
- East of England: 10%
- London: 32%
- South East: 31%
- South West: 9%
- Wales: 5%
- Scotland: 1%
- Northern Ireland: 1%
Who gets in
Based on about 20 students who started (a small group: a rough guide only)
- A levels: 85%
- Foundation course: 10%
- Other HE qualification: 5%
Accreditation & quality ratings
- Accredited by the Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Graduate Gateway.
TEF 2023 (whole university): Silver overall, Silver for student experience, Silver for student outcomes.
Modules
- The Economic Environment
- The Food Business
- The Fundamentals of Management and Marketing
- Global Sustainability: Challenges and Prospects
- Research and Professional Skills for Business and Marketing
- Agricultural Production Systems
- British Society
- Consumer Psychology
- Economics of Climate Change
- Inequality
- Applied Marketing and Management
- Research Methods and Data Analysis
- Practice of Entrepreneurship
- Food Choice
- Digital Marketing
- Branding Theory and Practice
- Intercultural Competence and Communication
- Marketing Strategy
- Food Policy and Supply Chain Management
- Independent Research Project
- Applied Marketing Project
- Advanced Livestock Production and Product Quality
- Advances in Digital Marketing
- Contemporary Issues and Policy in Consumer Behaviour and Marketing
- The Dark Side of Marketing
Questions about this course
How much do graduates of BSc Food Business and Marketing at University of Reading earn?
The median salary is £30,000 after 15 months, £35,500 after 3 years, £48,500 after 5 years. After five years the middle half of graduates earn between £36,000 and £62,500.
What do graduates of BSc Food Business and Marketing at University of Reading do next?
91% were in work or further study 15 months after finishing (Graduate Outcomes 2023-24).
Are students happy with the teaching on BSc Food Business and Marketing at University of Reading?
83% of final-year students were positive about the teaching in the National Student Survey 2025-26.
What grades do I need for BSc Food Business and Marketing at University of Reading?
The typical offer is BBB at A level, or 30 points in the IB. The average entrant had 109 UCAS points.
Is BSc Food Business and Marketing at University of Reading accredited?
Yes. Accredited by the Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Graduate Gateway.
Does BSc Food Business and Marketing at University of Reading include a placement year or year abroad?
The course has an optional placement year.
How many students continue on BSc Food Business and Marketing at University of Reading?
90% of students continued into their second year, and 10% left higher education.