BSc Consumer Behaviour and Marketing with Foundation Year
About this course
BSc in Applied Psychology and Marketing. Core topics include Data Analysis, Statistics, Research Methods, Marketing, Entrepreneurship, and Human Behaviour. The course spans four years, with a foundation year before the standard three-year BSc. Optional cross-departmental modules or language study are available.
Written by AI from the university's course page and module list. It can get details wrong, so check the official course page before you rely on it.
Entry requirements
A level: CCD We welcome applicants from non-traditional educational backgrounds (for example, mature students, students who study part-time or those who have studied at International Schools in the UK or elsewhere) and will consider applicants on a case-by-case basis. IB: 24 points overall
See the highest paying Psychology degrees in the UK →
See the highest paying Business & Accounting degrees in the UK →
What students say
Based on about 64 final-year students who answered, across similar courses at this university
- Teaching on my course: 83%
- Learning opportunities: 86%
- Assessment and feedback: 82%
- Academic support: 86%
- Organisation and management: 87%
- Learning resources: 92%
- Student voice: 80%
Do students stay on the course?
Based on about 10 students who started (a small group: a rough guide only)
- Continued on course: 60%
- Left higher education: 40%
What graduates do next
Based on about 140 graduates who answered, across similar courses at this university
- Working: 74%
- Working and studying: 12%
- Further study: 3%
- Unemployed: 3%
Most common jobs
- Business and public service associate professionals: 30%
- Therapy professionals: 20%
- Teaching and Childcare Support Occupation: 10%
- Caring personal services: 10%
- Research and Development (RandD) and Other Research Professionals: 10%
- Find their work meaningful: 70%
- Feel on track for their future plans: 73%
- Use what they learnt on the course: 55%
Where graduates work (5 years on)
Based on about 530 graduates, across similar courses at this university
- North West: 2%
- Yorkshire and the Humber: 1%
- East Midlands: 4%
- West Midlands: 5%
- East of England: 10%
- London: 32%
- South East: 31%
- South West: 9%
- Wales: 5%
- Scotland: 1%
- Northern Ireland: 1%
Who gets in
Based on about 10 students who started (a small group: a rough guide only)
- A levels: 100%
Accreditation & quality ratings
- Accredited by the Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Graduate Gateway.
TEF 2023 (whole university): Silver overall, Silver for student experience, Silver for student outcomes.
Modules
- Business, Consumers and Sustainability
- Foundation Introduction to Research Methods in Psychology
- Foundation Introduction to Data Analysis in Psychology
- Academic and Scientific Skills: Foundations for Tackling Global Challenges 1
- Cognition and Health Promotion
- Introducing Language and Communication
- Consumer Psychology
- Global Sustainability: Challenges and Prospects
- The Economic Environment
- Research and Professional Skills for Business and Marketing
- The Fundamentals of Management and Marketing
- Introduction to Psychology
- The Food Business
- British Society
- What the Font? Making and Using Typefaces
- Optional Language or University Wide Modules
- Applied Marketing and Management
- Consumer Attitudes and Behaviour
- Digital Marketing
- Research Methods and Data Analysis
- Branding Theory and Practice
- Create Your Business
- Intercultural Competence and Communication
- Practice of Entrepreneurship
- Optional Language or University Wide Modules
- Climate Change: Causes and Consequences
- Marketing Strategy
- Contemporary Issues in Consumer Behaviour and Marketing
- Independent Research Project
- Applied Marketing Project
- Advances in Digital Marketing
- Food Policy and Supply Chain Management
- International Human Resource Management
- The Dark Side of Marketing
- Optional Language or University Wide Modules
Questions about this course
How much do graduates of BSc Consumer Behaviour and Marketing with Foundation Year at University of Reading earn?
The median salary is £30,000 after 15 months, £35,500 after 3 years, £48,500 after 5 years. After five years the middle half of graduates earn between £36,000 and £62,500. The £48,500 median after five years is £23,000 more than the UK median for Applied psychology.
What do graduates of BSc Consumer Behaviour and Marketing with Foundation Year at University of Reading do next?
89% were in work or further study 15 months after finishing (Graduate Outcomes 2023-24).
Are students happy with the teaching on BSc Consumer Behaviour and Marketing with Foundation Year at University of Reading?
83% of final-year students were positive about the teaching in the National Student Survey 2025-26.
What grades do I need for BSc Consumer Behaviour and Marketing with Foundation Year at University of Reading?
The typical offer is CCD at A level, or 24 points in the IB. The average entrant had 86 UCAS points.
Is BSc Consumer Behaviour and Marketing with Foundation Year at University of Reading accredited?
Yes. Accredited by the Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Graduate Gateway.
How many students continue on BSc Consumer Behaviour and Marketing with Foundation Year at University of Reading?
60% of students continued into their second year, and 40% left higher education.