BSc Consumer Behaviour and Marketing
About this course
Applied Psychology BSc and Marketing, combining psychology with consumer behaviour research. Core topics include Data Analysis, Statistics, Research Methods, Marketing, Entrepreneurship, and Social & Cultural Analysis. The course holds Chartered Institute of Marketing accreditation, with graduates receiving exemptions from all but one CIM Certificate module and all but two Diploma modules. An independent research project can be completed in the final year, and an optional placement year is available between the second and final year.
Written by AI from the university's course page and module list. It can get details wrong, so check the official course page before you rely on it.
Entry requirements
A level: BBB IB: 30 points overall
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What students say
Based on about 64 final-year students who answered, across similar courses at this university
- Teaching on my course: 83%
- Learning opportunities: 86%
- Assessment and feedback: 82%
- Academic support: 86%
- Organisation and management: 87%
- Learning resources: 92%
- Student voice: 80%
Do students stay on the course?
Based on about 60 students who started
- Continued on course: 92%
- Left higher education: 7%
- Moved to a lower qualification: 2%
What graduates do next
Based on about 140 graduates who answered, across similar courses at this university
- Working: 74%
- Working and studying: 12%
- Further study: 3%
- Unemployed: 3%
Most common jobs
- Business and public service associate professionals: 30%
- Therapy professionals: 20%
- Teaching and Childcare Support Occupation: 10%
- Caring personal services: 10%
- Research and Development (RandD) and Other Research Professionals: 10%
- Find their work meaningful: 70%
- Feel on track for their future plans: 73%
- Use what they learnt on the course: 55%
Where graduates work (5 years on)
Based on about 530 graduates, across similar courses at this university
- North West: 2%
- Yorkshire and the Humber: 1%
- East Midlands: 4%
- West Midlands: 5%
- East of England: 10%
- London: 32%
- South East: 31%
- South West: 9%
- Wales: 5%
- Scotland: 1%
- Northern Ireland: 1%
Who gets in
Based on about 45 students who started
- A levels: 100%
Accreditation & quality ratings
- Accredited by the Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Graduate Gateway.
TEF 2023 (whole university): Silver overall, Silver for student experience, Silver for student outcomes.
Modules
- Consumer Psychology
- Global Sustainability: Challenges and Prospects
- The Economic Environment
- Research and Professional Skills for Business and Marketing
- The Fundamentals of Management and Marketing
- Optional Language or University Wide Modules
- The Food Business
- What the Font? Making and Using Typefaces
- Applied Marketing and Management
- Consumer Attitudes and Behaviour
- Digital Marketing
- Research Methods and Data Analysis
- Branding Theory and Practice
- Practice of Entrepreneurship
- Intercultural Competence and Communication
- Optional Language or University Wide Modules
- Marketing Strategy
- Contemporary Issues in Consumer Behaviour and Marketing
- Independent Research Project
- Applied Marketing Project
- Advances in Digital Marketing
- Food Policy and Supply Chain Management
- International Human Resource Management
- The Dark Side of Marketing
- Optional Language or University Wide Modules
Questions about this course
How much do graduates of BSc Consumer Behaviour and Marketing at University of Reading earn?
The median salary is £30,000 after 15 months, £35,500 after 3 years, £48,500 after 5 years. After five years the middle half of graduates earn between £36,000 and £62,500. The £48,500 median after five years is £23,000 more than the UK median for Applied psychology.
What do graduates of BSc Consumer Behaviour and Marketing at University of Reading do next?
89% were in work or further study 15 months after finishing (Graduate Outcomes 2023-24).
Are students happy with the teaching on BSc Consumer Behaviour and Marketing at University of Reading?
83% of final-year students were positive about the teaching in the National Student Survey 2025-26.
What grades do I need for BSc Consumer Behaviour and Marketing at University of Reading?
The typical offer is BBB at A level, or 30 points in the IB. The average entrant had 114 UCAS points.
Is BSc Consumer Behaviour and Marketing at University of Reading accredited?
Yes. Accredited by the Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Graduate Gateway.
Does BSc Consumer Behaviour and Marketing at University of Reading include a placement year or year abroad?
The course has an optional placement year.
How many students continue on BSc Consumer Behaviour and Marketing at University of Reading?
92% of students continued into their second year, and 7% left higher education.