BSc Business and Management with Placement Year
About this course
BSc in Innovation, exploring how businesses develop and implement new ideas across management and technology. Core topics include Marketing, Entrepreneurship, Data Analysis, Statistics, Accounting, Artificial Intelligence & Machine Learning, Design & Creative Practice, and Human Behaviour. The four-year course includes a sandwich placement year for real-world industry experience. After the first year, students can transfer to specialist pathways including Entrepreneurship and Innovation, Data Analytics and Digital Business, or Marketing.
Written by AI from the university's course page and module list. It can get details wrong, so check the official course page before you rely on it.
Entry requirements
A level: ABB IB: 32 points overall, including 4 in Maths and English at standard level
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What students say
Based on about 22 final-year students who answered (a small group: a rough guide only)
- Teaching on my course: 82%
- Learning opportunities: 84%
- Assessment and feedback: 80%
- Academic support: 91%
- Organisation and management: 84%
- Learning resources: 95%
- Student voice: 81%
Do students stay on the course?
Based on about 70 students who started
- Continued on course: 97%
- Left higher education: 3%
What graduates do next
Based on about 56 graduates who answered, across similar courses at this university
- Working: 76%
- Working and studying: 11%
- Further study: 3%
- Unemployed: 3%
Most common jobs
- Business and public service associate professionals: 37%
- Administrative occupations: 11%
- Finance Professionals: 8%
- Managers, directors and senior officials: 7%
- Sales occupations: 4%
- Find their work meaningful: 68%
- Feel on track for their future plans: 68%
- Use what they learnt on the course: 45%
Where graduates work (5 years on)
Based on about 530 graduates, across similar courses at this university
- North West: 2%
- Yorkshire and the Humber: 1%
- East Midlands: 4%
- West Midlands: 5%
- East of England: 10%
- London: 32%
- South East: 31%
- South West: 9%
- Wales: 5%
- Scotland: 1%
- Northern Ireland: 1%
Who gets in
Based on about 50 students who started
- A levels: 100%
Accreditation & quality ratings
- Accredited by the Association to Advance Collegiate Schools of Business (AACSB).
- Accredited by the EFMD Quality Improvement System.
TEF 2023 (whole university): Silver overall, Silver for student experience, Silver for student outcomes.
Modules
- Management Debates: Ways of thinking about business
- Business in Practice: Markets, Marketing and Management
- Business in Practice: Accounting for Managers
- Business in Practice: Data Analytics
- Developing Professional Excellence
- Building competitive advantage: Business Strategy and Operations
- Managing work and people: Organisational Behaviour and Human Resource Management
- Social Responsibility in Action
- Marketing Essentials
- Branding Theory and Practice
- Practice of Entrepreneurship
- Sales and Business Development
- Accounting for Business Decision-Making
- Firms in the Global Economy
- Introduction to Machine Learning
- Business Ethics 1
- Understanding Leadership
- Consumer Behaviour
- Comparative International Management
- An Introduction to the Management of Information Systems
- Business Applications Development
- Digital Entrepreneurship in Practice
- Strategic Human Resource Management
- Optional Language or University Wide Modules
- Work Placement
- Developing Personal Leadership
- Project Management
- Advanced Management Accounting
- Information Systems and Digital Business
- The Dark Side of Marketing
- Cross Cultural Marketing
- Optimising Marketing Performance
- Strategy and International Business
- Managing Service Operations
- Financing Entrepreneurship
- Digital Marketing
- Institutions and Emerging Firms
- New Directions in Business and Corporate Social Responsibility
- International Human Resource Management
- Commercial Law
- Marketing Communications
- Management in Media Industries
- Financial Statement Analysis
- Communication and Persuasion in Business
- Advances in Digital Marketing
- Global Ethics for International Management
- Intellectual Property Law
- Corporate Strategy
- International Marketing
- Social Enterprise
- Private Equity and Venture Capital
- Company Law
- Advanced Data Analytics for Business
- The Economics of Sports and Games
- Introduction to Supply Chain Analytics
- Our Relationship with Technology
- Business and Management Consultancy Skills
- Contemporary Topics in Leading People and Organisations
- Contemporary Issues and Trends
- Business Applications of AI
- Luxury Brand Management
- Optional Language or University Wide Modules
Questions about this course
How much do graduates of BSc Business and Management with Placement Year at University of Reading earn?
The median salary is £30,000 after 15 months, £35,500 after 3 years, £48,500 after 5 years. After five years the middle half of graduates earn between £36,000 and £62,500.
What do graduates of BSc Business and Management with Placement Year at University of Reading do next?
91% were in work or further study 15 months after finishing (Graduate Outcomes 2023-24).
Are students happy with the teaching on BSc Business and Management with Placement Year at University of Reading?
82% of final-year students were positive about the teaching in the National Student Survey 2025-26.
What grades do I need for BSc Business and Management with Placement Year at University of Reading?
The typical offer is ABB at A level, or 32 points in the IB. The average entrant had 128 UCAS points.
Is BSc Business and Management with Placement Year at University of Reading accredited?
Yes. Accredited by the Association to Advance Collegiate Schools of Business (AACSB). Accredited by the EFMD Quality Improvement System.
Does BSc Business and Management with Placement Year at University of Reading include a placement year or year abroad?
The course has a compulsory placement year.
How many students continue on BSc Business and Management with Placement Year at University of Reading?
97% of students continued into their second year, and 3% left higher education.