BSc Business and Management (Marketing) with Study Year Abroad
About this course
BSc in Innovation and Marketing, combining innovation management with marketing strategy. Core topics include Data Analysis, Statistics, Accounting, Marketing, Entrepreneurship, and Global & Comparative Perspective. This four-year programme includes an integrated study year abroad and is accredited by both the Chartered Institute of Marketing and the Institute of Data & Marketing.
Written by AI from the university's course page and module list. It can get details wrong, so check the official course page before you rely on it.
Entry requirements
A level: ABB IB: 32 points overall, including 4 in Maths and English at standard level
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What students say
Based on about 64 final-year students who answered, across similar courses at this university
- Teaching on my course: 83%
- Learning opportunities: 86%
- Assessment and feedback: 82%
- Academic support: 86%
- Organisation and management: 87%
- Learning resources: 92%
- Student voice: 80%
Do students stay on the course?
Based on about 15 students who started (a small group: a rough guide only)
- Continued on course: 90%
- Left higher education: 10%
What graduates do next
Based on about 56 graduates who answered, across similar courses at this university
- Working: 76%
- Working and studying: 11%
- Further study: 3%
- Unemployed: 3%
Most common jobs
- Business and public service associate professionals: 27%
- Finance Professionals: 20%
- Administrative occupations: 10%
- Architects, Chartered Architectural Technologists, Planning Officers, Surveyors and Construction Professionals: 10%
- Managers, directors and senior officials: 5%
- Find their work meaningful: 68%
- Feel on track for their future plans: 68%
- Use what they learnt on the course: 45%
Where graduates work (5 years on)
Based on about 530 graduates, across similar courses at this university
- North West: 2%
- Yorkshire and the Humber: 1%
- East Midlands: 4%
- West Midlands: 5%
- East of England: 10%
- London: 32%
- South East: 31%
- South West: 9%
- Wales: 5%
- Scotland: 1%
- Northern Ireland: 1%
Who gets in
Based on about 25 students who started (a small group: a rough guide only)
- A levels: 100%
Accreditation & quality ratings
- Accredited by the Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Graduate Gateway.
- Accredited by the Association to Advance Collegiate Schools of Business (AACSB).
- IDM accreditation recognises that the course has met the content requirements for students to take the IDM Certificate in Digital and Data Driven Marketing, an entry level qualifications for those entering the data and marketing profession. Students may become DMA student members, use DMA content to support their learning and gain skills to increase their employability for work.
- Accredited by the EFMD Quality Improvement System.
TEF 2023 (whole university): Silver overall, Silver for student experience, Silver for student outcomes.
Modules
- Management Debates: Ways of thinking about business
- Developing Professional Excellence
- Business in Practice: Markets, Marketing and Management
- Business in Practice: Accounting for Managers
- Business in Practice: Data Analytics
- Building competitive advantage: Business Strategy and Operations
- Managing Work and People: Organisational Behaviour and Human Resources Management
- Social Responsibility in Action
- Marketing Essentials
- Consumer Behaviour
- Branding Theory and Practice
- Digital Marketing
- Developing Personal Leadership
- Advance Management Accounting
- Strategy and International Business
- Institutions and Emerging Firms
- Managing Service Operations
- New Directions in Business and Corporate Social Responsibility
- International Marketing
- International Human Resource Management
- Marketing Communications
- Optimising Marketing Performance
- Financing Entrepreneurship
- Cross Cultural Marketing
- Financial Statement Analysis
- Private Equity and Venture Capital
- Information Systems and Digital Business
- The Dark Side of Marketing
- Global Ethics for International Management
- Social Enterprise
- Corporate Strategy
- Project Management
- Advances in Digital Marketing
- Intellectual Property Law
- Commercial Law
- Company Law
- Business Evolution
- Communication and Persuasion in Business
- Management in Media Industries
- Accounting for Business Decision Making
- Sales and Business Development
- Contemporary Topics in Leading People and Organisations
- Advanced Data Analytics for Business
- Our Relationship with Technology
- Business and Management Consultancy Skills
- Optional Language Modules
Questions about this course
How much do graduates of BSc Business and Management (Marketing) with Study Year Abroad at University of Reading earn?
The median salary is £30,000 after 15 months, £35,500 after 3 years, £48,500 after 5 years. After five years the middle half of graduates earn between £36,000 and £62,500.
What do graduates of BSc Business and Management (Marketing) with Study Year Abroad at University of Reading do next?
91% were in work or further study 15 months after finishing (Graduate Outcomes 2023-24).
Are students happy with the teaching on BSc Business and Management (Marketing) with Study Year Abroad at University of Reading?
83% of final-year students were positive about the teaching in the National Student Survey 2025-26.
What grades do I need for BSc Business and Management (Marketing) with Study Year Abroad at University of Reading?
The typical offer is ABB at A level, or 32 points in the IB. The average entrant had 117 UCAS points.
Is BSc Business and Management (Marketing) with Study Year Abroad at University of Reading accredited?
Yes. Accredited by the Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Graduate Gateway. Accredited by the Association to Advance Collegiate Schools of Business (AACSB). IDM accreditation recognises that the course has met the content requirements for students to take the IDM Certificate in Digital and Data Driven Marketing, an entry level qualifications for those entering the data and marketing profession. Students may become DMA student members, use DMA content to support their learning and gain skills to increase their employability for work. Accredited by the EFMD Quality Improvement System.
Does BSc Business and Management (Marketing) with Study Year Abroad at University of Reading include a placement year or year abroad?
The course has a compulsory year abroad.
How many students continue on BSc Business and Management (Marketing) with Study Year Abroad at University of Reading?
90% of students continued into their second year, and 10% left higher education.