BSc Business and Management (Marketing) with Placement Year
About this course
BSc Business and Management (Marketing) with Placement Year is a four-year undergraduate degree centred on core business operations, organizational practices, and strategic marketing techniques. Core topics include Data Analysis, Statistics, Project Management, Accounting, Marketing, Legal Analysis, Policy Analysis, Critical & Analytical Thinking, Entrepreneurship, and Global & Comparative Perspective. The course includes a compulsory industry placement year and holds professional accreditations from the Chartered Institute of Marketing and the Institute of Data & Marketing. The first year covers foundational business concepts through Management Debates: Ways of thinking about business, Developing Professional Excellence, Business in Practice: Markets, Marketing and Management, Business in Practice: Accounting for Managers, and Business in Practice: Data Analytics. The second year examines competitive advantage, consumer psychology, and brand management through Building competitive advantage: Business Strategy and Operations, Managing Work and People: Organisational Behaviour and Human Resources Management, Social Responsibility in Action, Marketing Essentials, Consumer Behaviour, and Branding Theory and Practice. Students can also transfer after the first year to specialist pathways including BSc Business and Management (Human Resources and Organisational Behaviour), BSc Business and Management (Entrepreneurship and Innovation), BSc Business and Management (Data Analytics and Digital Business), BSc International Business and Management, BSc International Business and Management with a Modern Language, or the general BSc Business and Management route. The third year is dedicated to a full-time work placement. The final year focuses on advanced digital strategies and leadership through Digital Marketing and Developing Personal Leadership, alongside a broad selection of optional modules covering corporate strategy, international business, advanced accounting, commercial law, and languages.
Written by AI from the university's course page and module list. It can get details wrong, so check the official course page before you rely on it.
Entry requirements
A level: ABB IB: 32 points overall, including 4 in Maths and English at standard level
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What students say
Based on about 29 final-year students who answered (a small group: a rough guide only)
- Teaching on my course: 84%
- Learning opportunities: 82%
- Assessment and feedback: 76%
- Academic support: 89%
- Organisation and management: 93%
- Learning resources: 90%
- Student voice: 71%
Do students stay on the course?
Based on about 45 students who started
- Continued on course: 100%
What graduates do next
Based on about 56 graduates who answered, across similar courses at this university
- Working: 76%
- Working and studying: 11%
- Further study: 3%
- Unemployed: 3%
Most common jobs
- Business and public service associate professionals: 27%
- Finance Professionals: 20%
- Administrative occupations: 10%
- Architects, Chartered Architectural Technologists, Planning Officers, Surveyors and Construction Professionals: 10%
- Managers, directors and senior officials: 5%
- Find their work meaningful: 68%
- Feel on track for their future plans: 68%
- Use what they learnt on the course: 45%
Where graduates work (5 years on)
Based on about 530 graduates, across similar courses at this university
- North West: 2%
- Yorkshire and the Humber: 1%
- East Midlands: 4%
- West Midlands: 5%
- East of England: 10%
- London: 32%
- South East: 31%
- South West: 9%
- Wales: 5%
- Scotland: 1%
- Northern Ireland: 1%
Who gets in
Based on about 35 students who started
- A levels: 90%
- Access course: 5%
- Foundation course: 5%
Accreditation & quality ratings
- Accredited by the EFMD Quality Improvement System.
- IDM accreditation recognises that the course has met the content requirements for students to take the IDM Certificate in Digital and Data Driven Marketing, an entry level qualifications for those entering the data and marketing profession. Students may become DMA student members, use DMA content to support their learning and gain skills to increase their employability for work.
- Accredited by the Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Graduate Gateway.
- Accredited by the Association to Advance Collegiate Schools of Business (AACSB).
TEF 2023 (whole university): Silver overall, Silver for student experience, Silver for student outcomes.
Modules
- Management Debates: Ways of thinking about business
- Developing Professional Excellence
- Business in Practice: Markets, Marketing and Management
- Business in Practice: Accounting for Managers
- Business in Practice: Data Analytics
- Building competitive advantage: Business Strategy and Operations
- Managing Work and People: Organisational Behaviour and Human Resources Management
- Social Responsibility in Action
- Marketing Essentials
- Consumer Behaviour
- Branding Theory and Practice
- Work Placement
- Digital Marketing
- Developing Personal Leadership
- Advance Management Accounting
- Strategy and International Business
- Institutions and Emerging Firms
- Managing Service Operations
- New Directions in Business and Corporate Social Responsibility
- International Marketing
- International Human Resource Management
- Marketing Communications
- Optimising Marketing Performance
- Financing Entrepreneurship
- Cross Cultural Marketing
- Financial Statement Analysis
- Private Equity and Venture Capital
- Information Systems and Digital Business
- The Dark Side of Marketing
- Global Ethics for International Management
- Social Enterprise
- Corporate Strategy
- Project Management
- Advances in Digital Marketing
- Intellectual Property Law
- Commercial Law
- Company Law
- Business Evolution
- Communication and Persuasion in Business
- Management in Media Industries
- Accounting for Business Decision Making
- Sales and Business Development
- Contemporary Topics in Leading People and Organisations
- Advanced Data Analytics for Business
- Our Relationship with Technology
- Business and Management Consultancy Skills
- Optional Language Modules
Questions about this course
How much do graduates of BSc Business and Management (Marketing) with Placement Year at University of Reading earn?
The median salary is £30,000 after 15 months, £35,500 after 3 years, £48,500 after 5 years. After five years the middle half of graduates earn between £36,000 and £62,500.
What do graduates of BSc Business and Management (Marketing) with Placement Year at University of Reading do next?
91% were in work or further study 15 months after finishing (Graduate Outcomes 2023-24).
Are students happy with the teaching on BSc Business and Management (Marketing) with Placement Year at University of Reading?
84% of final-year students were positive about the teaching in the National Student Survey 2025-26.
What grades do I need for BSc Business and Management (Marketing) with Placement Year at University of Reading?
The typical offer is ABB at A level, or 32 points in the IB. The average entrant had 127 UCAS points.
Is BSc Business and Management (Marketing) with Placement Year at University of Reading accredited?
Yes. Accredited by the EFMD Quality Improvement System. IDM accreditation recognises that the course has met the content requirements for students to take the IDM Certificate in Digital and Data Driven Marketing, an entry level qualifications for those entering the data and marketing profession. Students may become DMA student members, use DMA content to support their learning and gain skills to increase their employability for work. Accredited by the Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Graduate Gateway. Accredited by the Association to Advance Collegiate Schools of Business (AACSB).
Does BSc Business and Management (Marketing) with Placement Year at University of Reading include a placement year or year abroad?
The course has a compulsory placement year.
How many students continue on BSc Business and Management (Marketing) with Placement Year at University of Reading?
100% of students continued into their second year, and 0% left higher education.