BSc Business and Management (Data Analytics and Digital Business) with Study Year Abroad
About this course
BSc in Applied Data Science and Business and Management. Core topics include Data Analysis, Statistics, Artificial Intelligence & Machine Learning, Accounting, Project Management, and Entrepreneurship. The course includes an integrated study year abroad at a partner university in the third year. After the first year, students may transfer to other specialist pathways within Business and Management.
Written by AI from the university's course page and module list. It can get details wrong, so check the official course page before you rely on it.
Entry requirements
A level: ABB IB: 32 points overall
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What students say
Based on about 55 final-year students who answered, across similar courses at this university
- Teaching on my course: 85%
- Learning opportunities: 83%
- Assessment and feedback: 77%
- Academic support: 87%
- Organisation and management: 88%
- Learning resources: 90%
- Student voice: 80%
Do students stay on the course?
Based on about 80 students who started, across similar courses at this university
- Continued on course: 76%
- Left higher education: 24%
What graduates do next
Based on about 12 graduates who answered, across similar courses at this university (a small group: a rough guide only)
- Working: 70%
- Working and studying: 15%
- Further study: 5%
- Unemployed: 5%
Most common jobs
- Information Technology Professionals: 60%
- Managers, directors and senior officials: 10%
- Business and public service associate professionals: 10%
- Secretarial and related occupations: 5%
- Teaching and Childcare Support Occupation: 5%
- Find their work meaningful: 70%
- Feel on track for their future plans: 70%
- Use what they learnt on the course: 50%
Where graduates work (5 years on)
Based on about 240 graduates, across similar courses at this university
- North West: 3%
- Yorkshire and the Humber: 1%
- East Midlands: 3%
- West Midlands: 6%
- East of England: 12%
- London: 34%
- South East: 26%
- South West: 9%
- Wales: 5%
- Scotland: 1%
Who gets in
Based on about 90 students who started, across similar courses at this university
- A levels: 85%
- Baccalaureate: 2%
- Foundation course: 11%
- Other HE qualification: 1%
- Other qualifications: 1%
Accreditation & quality ratings
- Accredited by the Association to Advance Collegiate Schools of Business (AACSB).
- Accredited by the EFMD Quality Improvement System.
TEF 2023 (whole university): Silver overall, Silver for student experience, Silver for student outcomes.
Modules
- Management Debates: Ways of Thinking about Business
- Business in Practice: Markets, Marketing and Management
- Business in Practice: Accounting for Managers
- Business in Practice: Data Analytics
- Developing Professional Excellence
- Building competitive advantage: Business Strategy and Operations
- Managing work and people: Organisational Behaviour and Human Resource Management
- Social Responsibility in Action
- An Introduction to the Management of Information Systems
- Business Applications Development
- Introduction to Machine Learning
- Information Systems and Digital Business
- Project Management
- Technology Advisory Practices
- Developing Personal Leadership
- Advanced Management Accounting
- Cross Cultural Marketing
- Strategy and International Business
- Institutions and Emerging Firms
- Managing Service Operations
- New Directions in Business and Corporate Social Responsibility
- International Human Resource Management
- Marketing Communications
- Optimising Marketing Performance
- Financing Entrepreneurship
- Digital Marketing
- Management in Media Industries
- Commercial Law
- Optional Language or University Wide Modules
Questions about this course
How much do graduates of BSc Business and Management (Data Analytics and Digital Business) with Study Year Abroad at University of Reading earn?
The median salary is £30,000 after 15 months, £34,000 after 3 years, £47,500 after 5 years. After five years the middle half of graduates earn between £36,000 and £60,500. The £47,500 median after five years is £14,500 more than the UK median for Information systems.
What do graduates of BSc Business and Management (Data Analytics and Digital Business) with Study Year Abroad at University of Reading do next?
90% were in work or further study 15 months after finishing (Graduate Outcomes 2023-24).
Are students happy with the teaching on BSc Business and Management (Data Analytics and Digital Business) with Study Year Abroad at University of Reading?
85% of final-year students were positive about the teaching in the National Student Survey 2025-26.
What grades do I need for BSc Business and Management (Data Analytics and Digital Business) with Study Year Abroad at University of Reading?
The typical offer is ABB at A level, or 32 points in the IB. The average entrant had 123 UCAS points.
Is BSc Business and Management (Data Analytics and Digital Business) with Study Year Abroad at University of Reading accredited?
Yes. Accredited by the Association to Advance Collegiate Schools of Business (AACSB). Accredited by the EFMD Quality Improvement System.
Does BSc Business and Management (Data Analytics and Digital Business) with Study Year Abroad at University of Reading include a placement year or year abroad?
The course has a compulsory year abroad.
How many students continue on BSc Business and Management (Data Analytics and Digital Business) with Study Year Abroad at University of Reading?
76% of students continued into their second year, and 24% left higher education.