BSc Business and Management (Data Analytics and Digital Business)
About this course
The BSc Business and Management (Data Analytics and Digital Business) is an undergraduate management degree focusing on the integration of data analytics and information systems within digital business environments. Core topics include Data Analysis, Statistics, Project Management, Accounting, Legal Analysis, Policy Analysis, Entrepreneurship, and Artificial Intelligence & Machine Learning. Students can choose to undertake an optional placement year. After the first year, students have the option to transfer to specialist pathways including BSc Business and Management (Human Resources and Organisational Behaviour), BSc Business and Management (Entrepreneurship and Innovation), BSc Business and Management (Marketing), BSc International Business and Management, or BSc International Business and Management with a Modern Language. The first year introduces foundational business concepts through compulsory modules such as Management Debates: Ways of Thinking about Business, Business in Practice: Markets, Marketing and Management, Business in Practice: Accounting for Managers, and Business in Practice: Data Analytics. The second year advances into operational and technical methods with compulsory modules including Building competitive advantage: Business Strategy and Operations, Managing work and people: Organisational Behaviour and Human Resource Management, An Introduction to the Management of Information Systems, Business Applications Development, and Introduction to Machine Learning. The final year covers core material through compulsory modules such as Information Systems and Digital Business, Project Management, Technology Advisory Practices, and Developing Personal Leadership. Optional modules allow specialisation in areas such as Advanced Data Analytics for Business, Introduction to Supply Chain Analytics, Digital Marketing, and Commercial Law.
Written by AI from the university's course page and module list. It can get details wrong, so check the official course page before you rely on it.
Entry requirements
A level: ABB IB: 32 points overall, including 4 in Maths and English at standard level
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What students say
Based on about 6 final-year students who answered (a small group: a rough guide only)
- Teaching on my course: 79%
- Learning opportunities: 87%
- Assessment and feedback: 67%
- Academic support: 88%
- Organisation and management: 96%
- Learning resources: 90%
- Student voice: 86%
Do students stay on the course?
Based on about 20 students who started (a small group: a rough guide only)
- Continued on course: 70%
- Left higher education: 30%
What graduates do next
Based on about 8 graduates who answered (a small group: a rough guide only)
- Working: 70%
- Working and studying: 10%
- Unemployed: 20%
Most common jobs
- Information Technology Professionals: 60%
- Managers, directors and senior officials: 10%
- Business and public service associate professionals: 10%
- Secretarial and related occupations: 5%
- Teaching and Childcare Support Occupation: 5%
- Find their work meaningful: 70%
- Feel on track for their future plans: 70%
- Use what they learnt on the course: 50%
Where graduates work (5 years on)
Based on about 240 graduates, across similar courses at this university
- North West: 3%
- Yorkshire and the Humber: 1%
- East Midlands: 3%
- West Midlands: 6%
- East of England: 12%
- London: 34%
- South East: 26%
- South West: 9%
- Wales: 5%
- Scotland: 1%
Who gets in
Based on about 25 students who started (a small group: a rough guide only)
- A levels: 85%
- Foundation course: 15%
Accreditation & quality ratings
- Accredited by the Association to Advance Collegiate Schools of Business (AACSB).
- Accredited by the EFMD Quality Improvement System.
TEF 2023 (whole university): Silver overall, Silver for student experience, Silver for student outcomes.
Modules
- Management Debates: Ways of Thinking about Business
- Business in Practice: Markets, Marketing and Management
- Business in Practice: Accounting for Managers
- Business in Practice: Data Analytics
- Developing Professional Excellence
- Building competitive advantage: Business Strategy and Operations
- Managing work and people: Organisational Behaviour and Human Resource Management
- Social Responsibility in Action
- An Introduction to the Management of Information Systems
- Business Applications Development
- Introduction to Machine Learning
- Information Systems and Digital Business
- Project Management
- Technology Advisory Practices
- Developing Personal Leadership
- Advanced Data Analytics for Business
- Introduction to Supply Chain Analytics
- Strategy and International Business
- Institutions and Emerging Firms
- Managing Service Operations
- New Directions in Business and Corporate Social Responsibility
- International Human Resource Management
- Digital Marketing
- Management in Media Industries
- Commercial Law
- Optional Language Modules
Questions about this course
How much do graduates of BSc Business and Management (Data Analytics and Digital Business) at University of Reading earn?
The median salary is £30,000 after 15 months, £34,000 after 3 years, £47,500 after 5 years. After five years the middle half of graduates earn between £36,000 and £60,500. The £47,500 median after five years is £14,500 more than the UK median for Information systems.
What do graduates of BSc Business and Management (Data Analytics and Digital Business) at University of Reading do next?
80% were in work or further study 15 months after finishing (Graduate Outcomes 2023-24).
Are students happy with the teaching on BSc Business and Management (Data Analytics and Digital Business) at University of Reading?
79% of final-year students were positive about the teaching in the National Student Survey 2025-26.
What grades do I need for BSc Business and Management (Data Analytics and Digital Business) at University of Reading?
The typical offer is ABB at A level, or 32 points in the IB. The average entrant had 143 UCAS points.
Is BSc Business and Management (Data Analytics and Digital Business) at University of Reading accredited?
Yes. Accredited by the Association to Advance Collegiate Schools of Business (AACSB). Accredited by the EFMD Quality Improvement System.
Does BSc Business and Management (Data Analytics and Digital Business) at University of Reading include a placement year or year abroad?
The course has an optional placement year and an optional year abroad.
How many students continue on BSc Business and Management (Data Analytics and Digital Business) at University of Reading?
70% of students continued into their second year, and 30% left higher education.