BA Digital Marketing and Public Relations
Queen Margaret University, Edinburgh
About this course
BA (Hons) in Digital Marketing and Public Relations is an undergraduate degree programme focusing on marketing, communication strategies, and the media industries. Core topics include Data Analysis, Research Methods, Project Management, Marketing, Communication & Writing, Critical & Analytical Thinking, Artificial Intelligence & Machine Learning, and Design & Creative Practice. The course is accredited by the Chartered Institute of Marketing and includes a four-week practical placement in a real-world setting. The first year covers foundational principles through Introduction to Public Relations, Marketing and Consumer Behaviour, Media and Creative Industries, and Data Management. The second year progresses with AI and Digital Communication, Digital Marketing and e-Commerce Management, Creative Practice: Podcasting, and Persuasive Communication. The third year advances into Strategic Campaign Planning, Marketing Communications and Digital Advertising, Designing a Research Project, and Project Managing a Live Event. The final year incorporates a Professional Communication Placement and a Written or Creative Practice Dissertation, alongside optional modules such as Marketing Strategy and Digital Planning, Reputation Issues and Crisis Management, and Digital Analytics for Marketing Excellence.
Written by AI from the university's course page and module list. It can get details wrong, so check the official course page before you rely on it.
Entry requirements
Scottish Higher: Standard - BBBB, Minimum - BBCC A Level: BCC Irish Leaving Certificate: H2 H2 H3 H3 International Baccalaureate: 28 points International: IELTS of 6.0 with no element lower than 5.5 Required subjects: English or Media Studies preferred at Higher/A Level. English required and Maths preferred at Nat 5/GCSE level at grade C/4 or above. We can also accept National 5 Application of Maths or Lifeskills at the same grade. Am I a Widening Access student?: We apply the minimum entry criteria to applicants who meet one or more contextual factor. To see if this would apply to you, please refer to the access and application page. Mature/Access: We welcome applications from mature students with other relevant qualifications and/or experience. Visit our College Leavers and Mature Students Advice page for more information. Direct Entry: Year Two HNC in a relevant subject with a B in the graded unit. Year Three HND in a relevant subject with CB in the graded units. For details of related HNC and HND courses, visit our College Leavers and Mature Students Advice page .
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What students say
Based on about 8 final-year students who answered, across similar courses at this university (a small group: a rough guide only)
- Teaching on my course: 85%
- Learning opportunities: 78%
- Assessment and feedback: 90%
- Academic support: 85%
- Organisation and management: 45%
- Learning resources: 70%
- Student voice: 40%
Do students stay on the course?
Based on about 15 students who started, across similar courses at this university (a small group: a rough guide only)
- Continued on course: 80%
- Gained a higher qualification: 10%
- Left higher education: 10%
What graduates do next
Based on about 8 graduates who answered, across similar courses at this university (a small group: a rough guide only)
- Working: 85%
- Working and studying: 10%
- Unemployed: 10%
Most common jobs
- Managers, directors and senior officials: 25%
- Business and public service associate professionals: 25%
- Elementary occupations: 20%
- Caring personal services: 10%
- Customer service occupations: 10%
Where graduates work (5 years on)
Based on about 15 graduates, across similar courses at this university (a small group: a rough guide only)
- Scotland: 90%
- Northern Ireland: 10%
Who gets in
Based on about 110 students who started, across similar courses at this university
- A levels: 62%
- Baccalaureate: 1%
- A degree: 3%
- Other HE qualification: 30%
- Other qualifications: 1%
- No formal qualifications: 3%
Modules
- Introduction to Public Relations
- Marketing and Consumer Behaviour
- Media and Creative Industries
- Creative Practice: Visual Storytelling
- Creative Practice: Critical Thinking and Creative Writing
- Data Management
- AI and Digital Communication
- Digital Marketing and e-Commerce Management
- Creative Practice: Podcasting
- Persuasive Communication
- Analytics, Insights and Impact
- Ethics, Social Justice, and Sustainability
- Strategic Campaign Planning
- Marketing Communications and Digital Advertising
- Designing a Research Project
- Project Managing a Live Event
- Professional Communication Placement
- Written or Creative Practice Dissertation
- Marketing Strategy and Digital Planning
- Film and the Family
- Communication, Arts and Activism
- Reputation Issues and Crisis Management
- Women, Film and Media
- Photography and Visual Culture
- Digital Culture and Society
- Student Initiated Module
- Organisational Behaviour
- Experiential Learning Placement
- Digital Analytics for Marketing Excellence
- Negotiation Theory and Practice
Questions about this course
How much do graduates of BA Digital Marketing and Public Relations at Queen Margaret University, Edinburgh earn?
The median salary is £21,000 after 3 years, £26,500 after 5 years. After five years the middle half of graduates earn between £22,500 and £31,000. The £26,500 median after five years is £5,000 less than the UK median for Marketing.
What do graduates of BA Digital Marketing and Public Relations at Queen Margaret University, Edinburgh do next?
90% were in work or further study 15 months after finishing (Graduate Outcomes 2023-24).
Are students happy with the teaching on BA Digital Marketing and Public Relations at Queen Margaret University, Edinburgh?
85% of final-year students were positive about the teaching in the National Student Survey 2025-26.
What grades do I need for BA Digital Marketing and Public Relations at Queen Margaret University, Edinburgh?
The typical offer is BCC at A level, or 28 points in the IB. The average entrant had 160 UCAS points.
How many students continue on BA Digital Marketing and Public Relations at Queen Margaret University, Edinburgh?
80% of students continued into their second year, and 10% left higher education.