BA Business Management with Digital Marketing
Queen Margaret University, Edinburgh
About this course
BA (Hons) in Business Management with Digital Marketing. Core topics include Marketing, Accounting, Project Management, Research Methods, and Critical & Analytical Thinking. The course holds dual accreditation from the Chartered Management Institute and the Chartered Institute of Marketing. A final-year Dissertation or Consultancy Project is completed.
Written by AI from the university's course page and module list. It can get details wrong, so check the official course page before you rely on it.
Entry requirements
Scottish Higher: Standard - BBBB, Minimum - BCCC A Level: BCC Irish Leaving Certificate: H2 H2 H3 H3 International Baccalaureate: 28 points T-Level: Management and Administration Full T-Level Passing Grade A*- C or above International: IELTS of 6.0 with no element lower than 5.5 Required subjects: English required and Maths preferred at Nat 5/GCSE level at grade C/4 or above. We can also accept National 5 Application of Maths or Lifeskills at the same grade. Mature/Access: We welcome applications from mature students with other relevant qualifications and/or experience. For more information on related HNC and HND courses, visit our College Leavers and Mature Students Advice page. Direct Entry: Year Two HNC in a related subject with B in the graded unit Scottish Higher: BC at Advanced Higher in relevant subjects plus BB at Higher A Level: BBB in relevant subjects Year Three HND in a related subject with CB in the graded unit For details of related HNC and HND courses, visit our College Leavers and Mature Students Advice page. Am I a Widening Access student?: We apply the minimum entry criteria to applicants who meet one or more contextual factor. To see if this would apply to you, please refer to the access and application page.
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What students say
Based on about 11 final-year students who answered, across similar courses at this university (a small group: a rough guide only)
- Teaching on my course: 86%
- Learning opportunities: 76%
- Assessment and feedback: 71%
- Academic support: 86%
- Organisation and management: 71%
- Learning resources: 83%
- Student voice: 64%
Do students stay on the course?
Based on about 55 students who started, across similar courses at this university
- Continued on course: 96%
- Left higher education: 2%
- Moved to a lower qualification: 2%
Where graduates work (5 years on)
Based on about 250 graduates, across similar courses at this university
- North East: 1%
- North West: 2%
- Yorkshire and the Humber: 1%
- East Midlands: 1%
- East of England: 1%
- London: 4%
- South East: 1%
- Scotland: 86%
- Northern Ireland: 2%
Who gets in
Based on about 15 students who started (a small group: a rough guide only)
- A levels: 45%
- Other HE qualification: 25%
- No formal qualifications: 30%
Modules
- Introduction to Management and Leadership
- Development of Professional Skills in Business and Management
- Marketing and Consumer Behaviour
- Introduction to Finance and Accounting
- Digital Business and Innovation
- Data Management
- Human Resource Management
- Operations Management
- Economics, Financial Institutions and Markets
- Digital Marketing and E-Commerce Management
- Business Law
- Ethics, Social Justice and Sustainability
- Project Management
- Marketing Communication and Digital Advertising
- Digital Marketing Analytics
- Research Methods (Online)
- Strategy
- Marketing Strategy and Digital Planning
- Organisational Behaviour
- Digital Analytics Excellence
- Dissertation or Consultancy Project
Questions about this course
How much do graduates of BA Business Management with Digital Marketing at Queen Margaret University, Edinburgh earn?
The median salary is £22,000 after 3 years, £27,000 after 5 years. After five years the middle half of graduates earn between £21,000 and £33,000.
Are students happy with the teaching on BA Business Management with Digital Marketing at Queen Margaret University, Edinburgh?
86% of final-year students were positive about the teaching in the National Student Survey 2025-26.
What grades do I need for BA Business Management with Digital Marketing at Queen Margaret University, Edinburgh?
The typical offer is BCC at A level, or 28 points in the IB. The average entrant had 130 UCAS points.
How many students continue on BA Business Management with Digital Marketing at Queen Margaret University, Edinburgh?
96% of students continued into their second year, and 2% left higher education.