BSc Marketing
About this course
BSc (Hons) in Marketing, examining the theory and practice of marketing in modern business. Core topics include Marketing, Research Methods, Accounting, and Global & Comparative Perspective. The course offers an optional paid placement year and a final-year dissertation involving supervised independent research into a field of the student's choice. Students may also earn external certifications from industry academies including Google, Hootsuite, and HubSpot.
Written by AI from the university's course page and module list. It can get details wrong, so check the official course page before you rely on it.
Entry requirements
A level: 112 points from a minimum of 2 A levels. This course considers general studies. 18 Unit BTEC National Diploma: DMM-DDM in any subject. BTEC National Diploma modules: If you hold a BTEC qualification it is vital that you provide our Admissions team with details of the exact modules you have studied as part of the BTEC. Without this information we may be unable to process your application quickly and you could experience significant delays in the progress of your application to study with us. Please explicitly state the full list of modules within your qualification at the time of application. All Access courses: Pass a named Access to HE Diploma in any subject with at least 33 credits at merit/distinction. T level: Merit in any subject. International Baccalaureate: 28 - 32 overall to include 4 at any subject at Higher Level. English and Maths accepted within: Higher Level = 4 Standard Level = 5
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What students say
Based on about 17 final-year students who answered (a small group: a rough guide only)
- Teaching on my course: 92%
- Learning opportunities: 88%
- Assessment and feedback: 93%
- Academic support: 96%
- Organisation and management: 94%
- Learning resources: 89%
- Student voice: 80%
Do students stay on the course?
Based on about 45 students who started
- Continued on course: 85%
- Left higher education: 10%
Where graduates work (5 years on)
Based on about 65 graduates, across similar courses at this university
- East Midlands: 3%
- West Midlands: 3%
- East of England: 6%
- London: 18%
- South East: 18%
- South West: 51%
Who gets in
Based on about 40 students who started
- A levels: 95%
- Other HE qualification: 5%
Accreditation & quality ratings
- Accredited by the Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Graduate Gateway.
- IDM accreditation recognises that the course has met the content requirements for students to take the IDM Certificate in Digital and Data Driven Marketing, an entry level qualifications for those entering the data and marketing profession. Students may become DMA student members, use DMA content to support their learning and gain skills to increase their employability for work.
TEF 2023 (whole university): Gold overall, Gold for student experience, Gold for student outcomes.
Modules
- Placement Year
- Marketing in Action
- Business Finance
- Organisational Behaviour
- Digital Technology and Innovation
- Operations and Supply Chains
- Consumer Behaviour
- Careers and Professional Development
- Advertising Brand Management and Marketing Communication
- Consumer Insights: Data Driven Decisions
- Innovation and Marketing Planning
- Service Marketing
- Responsible Management and Regeneration
- Digital Marketing
- People and Culture
- Strategic Marketing
- Continued Careers and Professional Development
- Global Marketing Management
- Contemporary Issues in Marketing
- Final Year Dissertation
- Social Media Marketing in Practice
- The Psychology of Marketing
Questions about this course
How much do graduates of BSc Marketing at University of Plymouth earn?
The median salary is £28,000 after 3 years, £36,000 after 5 years. After five years the middle half of graduates earn between £28,000 and £53,500. The £36,000 median after five years is £4,500 more than the UK median for Marketing.
Are students happy with the teaching on BSc Marketing at University of Plymouth?
92% of final-year students were positive about the teaching in the National Student Survey 2025-26.
What grades do I need for BSc Marketing at University of Plymouth?
The average entrant had 125 UCAS points.
Is BSc Marketing at University of Plymouth accredited?
Yes. Accredited by the Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Graduate Gateway. IDM accreditation recognises that the course has met the content requirements for students to take the IDM Certificate in Digital and Data Driven Marketing, an entry level qualifications for those entering the data and marketing profession. Students may become DMA student members, use DMA content to support their learning and gain skills to increase their employability for work.
Does BSc Marketing at University of Plymouth include a placement year or year abroad?
The course has an optional placement year and an optional year abroad.
How many students continue on BSc Marketing at University of Plymouth?
85% of students continued into their second year, and 10% left higher education.