BSc Business Management with Marketing
About this course
BSc (Hons) in Innovation and Marketing, combining marketing with digital innovation and business strategy. Core topics include Data Analysis, Statistics, Accounting, and Marketing. The programme includes an optional placement year and live business consultancy projects. Students also complete a final-year Honours Project on a specialist topic.
Written by AI from the university's course page and module list. It can get details wrong, so check the official course page before you rely on it.
Entry requirements
A level: 112 UCAS tariff points, including a minimum of 2 A levels. BTEC National Extended Diploma: DMM. If you hold a BTEC qualification it is vital that you provide our Admissions team with details of the exact modules you have studied as part of the BTEC. Without this information we may be unable to process your application quickly and you could experience significant delays in the progress of your application to study with us. Please explicitly state the full list of modules within your qualification at the time of application. Access to HE Diploma: Pass a named Access to Higher Education Diploma, with at least 33 credits at merit and/or distinction. T level: Merit in any subject. International Baccalaureate: 28 points. Other qualifications: Other combinations and non-A level qualifications also considered.
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What students say
Based on about 17 final-year students who answered, across similar courses at this university (a small group: a rough guide only)
- Teaching on my course: 92%
- Learning opportunities: 88%
- Assessment and feedback: 93%
- Academic support: 96%
- Organisation and management: 94%
- Learning resources: 89%
- Student voice: 80%
Do students stay on the course?
Based on about 55 students who started, across similar courses at this university
- Continued on course: 84%
- Left higher education: 14%
- Moved to a lower qualification: 2%
Where graduates work (5 years on)
Based on about 65 graduates, across similar courses at this university
- East Midlands: 3%
- West Midlands: 3%
- East of England: 6%
- London: 18%
- South East: 18%
- South West: 51%
Who gets in
Based on about 50 students who started, across similar courses at this university
- A levels: 95%
- Other HE qualification: 5%
Accreditation & quality ratings
- Accredited by the Chartered Institute of Personnel and Development (CIPD).
TEF 2023 (whole university): Gold overall, Gold for student experience, Gold for student outcomes.
Modules
- Placement Year
- Business Finance
- Organisational Behaviour
- Digital Technology and Innovation
- Operations and Supply Chains
- Global Business Environments
- Understanding Consumer Behaviour
- Financial Data Analysis
- Decision Making for Business
- People Management
- Operations for Competitive Advantage
- Careers and Professional Development
- Responsible Management and Regeneration
- Applied Digital Marketing: From Channels to Campaigns
- Honours Project
- Continued Careers and Professional Development
- Strategy and Leadership
- Enterprise, Innovation and Creativity
- Experiential Practice
- Marketing for a Digital World
- Strategic Marketing Management
- Business Consultancy
Questions about this course
How much do graduates of BSc Business Management with Marketing at University of Plymouth earn?
The median salary is £28,000 after 3 years, £36,000 after 5 years. After five years the middle half of graduates earn between £28,000 and £53,500.
Are students happy with the teaching on BSc Business Management with Marketing at University of Plymouth?
92% of final-year students were positive about the teaching in the National Student Survey 2025-26.
What grades do I need for BSc Business Management with Marketing at University of Plymouth?
The typical offer is 28 points in the IB. The average entrant had 112 UCAS points.
Is BSc Business Management with Marketing at University of Plymouth accredited?
Yes. Accredited by the Chartered Institute of Personnel and Development (CIPD).
Does BSc Business Management with Marketing at University of Plymouth include a placement year or year abroad?
The course has an optional placement year and an optional year abroad.
How many students continue on BSc Business Management with Marketing at University of Plymouth?
84% of students continued into their second year, and 14% left higher education.