BA Marketing
About this course
BA (Hons) in Marketing, focusing on the strategies and techniques behind consumer choices and commercial brand development. Core topics include Data Analysis, Statistics, Research Methods, Project Management, Accounting, Marketing, Critical & Analytical Thinking, Ethics & Professional Practice, and Entrepreneurship. The programme structure includes optional module choices in the second and final years, alongside an opportunity to undertake an optional placement year.
Written by AI from the university's course page and module list. It can get details wrong, so check the official course page before you rely on it.
Entry requirements
UCAS Tariff: 96 to 112 Tariff Points Subject requirements: There are no specific subject requirements for this course.
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What students say
Based on about 13 final-year students who answered (a small group: a rough guide only)
- Teaching on my course: 69%
- Learning opportunities: 74%
- Assessment and feedback: 72%
- Academic support: 79%
- Organisation and management: 85%
- Learning resources: 87%
- Student voice: 73%
Do students stay on the course?
Based on about 35 students who started
- Continued on course: 80%
- Gained a higher qualification: 5%
- Left higher education: 5%
- Moved to a lower qualification: 10%
Where graduates work (5 years on)
Based on about 1,080 graduates, across similar courses at this university
- North East: 40%
- North West: 12%
- Yorkshire and the Humber: 21%
- East Midlands: 4%
- West Midlands: 2%
- East of England: 2%
- London: 9%
- South East: 3%
- South West: 1%
- Scotland: 1%
- Northern Ireland: 3%
Who gets in
Based on about 45 students who started
- A levels: 90%
- Other HE qualification: 10%
Accreditation & quality ratings
- Accredited by the Association to Advance Collegiate Schools of Business (AACSB).
- Accredited by the Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Graduate Gateway.
- IDM accreditation recognises that the course has met the content requirements for students to take the IDM Certificate in Digital and Data Driven Marketing, an entry level qualifications for those entering the data and marketing profession. Students may become DMA student members, use DMA content to support their learning and gain skills to increase their employability for work.
TEF 2023 (whole university): Silver overall, Silver for student experience, Gold for student outcomes.
Modules
- Financial Decision Making
- Business Analysis for Decision Making
- Preparing for Professional Practice
- Marketing Study and Consultancy Skills
- Global Marketing and Communications
- Introduction to Marketing
- Skills for Academic Success in a UK University
- Business Research and Analysis
- Human Resource Management Essentials
- Digital Business: Models, Marketing and Operations
- Market Research and Planning
- Retail and Multichannel Marketing
- Customer Experience Marketing
- Dynamics of Marketing in Sport, Music and Fashion
- Communications and Content Marketing
- Newcastle Business School Study Abroad Semester
- Newcastle Business School Work Placement Year
- Newcastle Business School Study Abroad Year
- Newcastle Business School Blended Placement Year: Work Placement Semester
- Newcastle Business School Blended Placement Year: Study Abroad Semester
- Marketing Metrics
- Responsible Marketing Strategy
- Buyer Behaviour and Integrated Marketing Communications
- Brand Management
- Digital and Data Driven Marketing
- B2B Marketing and Sales Management
- Management Enquiry
- Dissertation
- Undergraduate Consultancy Project
Questions about this course
How much do graduates of BA Marketing at Northumbria University earn?
The median salary is £26,000 after 3 years, £33,000 after 5 years. After five years the middle half of graduates earn between £25,500 and £44,000. The £33,000 median after five years is £1,500 more than the UK median for Marketing.
Are students happy with the teaching on BA Marketing at Northumbria University?
69% of final-year students were positive about the teaching in the National Student Survey 2025-26.
What grades do I need for BA Marketing at Northumbria University?
The typical offer is CA at A level. The average entrant had 125 UCAS points.
Is BA Marketing at Northumbria University accredited?
Yes. Accredited by the Association to Advance Collegiate Schools of Business (AACSB). Accredited by the Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Graduate Gateway. IDM accreditation recognises that the course has met the content requirements for students to take the IDM Certificate in Digital and Data Driven Marketing, an entry level qualifications for those entering the data and marketing profession. Students may become DMA student members, use DMA content to support their learning and gain skills to increase their employability for work.
Does BA Marketing at Northumbria University include a placement year or year abroad?
The course has an optional placement year and an optional year abroad.
How many students continue on BA Marketing at Northumbria University?
80% of students continued into their second year, and 5% left higher education.