BA Mass Communications, Advertising and Public Relations
About this course
BA (Hons) Mass Communications, Advertising and Public Relations is an undergraduate degree focused on the strategic and creative practices of media, marketing, and corporate messaging. Core topics include Research Methods. Students can undertake an optional year abroad as part of their studies. The first year covers foundational concepts through Communication and Digital Content Creation, Introduction to Corporate Communications, and Marketing Fundamentals. The second year introduces Persuasion and Negotiation, Introduction to Branding, and Collaborative Practice. The third year builds specialist expertise with Advertising Theory & Practice, Public Relations Theory & Practice, and Communication Management. The final year concludes with advanced study including a Dissertation, Professional Project in Advertising Management, Professional Project in Public Relations Management, Communications for Change, and Media and Communication Content Project.
Written by AI from the university's course page and module list. It can get details wrong, so check the official course page before you rely on it.
Entry requirements
Scottish Higher: Standard Entry Requirement: BBBB including English or other literary subject*. Minimum Offer Entry Requirement: CCCC including English or other literary subject*. A level: BCC including English or other literary subject*. Irish Leaving Certificate: H2, H2, H3, H3 at HL including English or other literary subject*. BTEC Extended Diploma: Minimum grades DMM (Merit, Merit, Merit) in a related subject. IB: Award of Diploma with 28 points overall with three HL subjects at grades 6, 5, 4 including English other literary subject* T Level: Grade Merit T Level must be completed in a English/Literary subject or an A Level in an English subject may be required. Please contact ugadmissions@napier.ac.uk to check if you meet the subject specific requirements.
Modules
- Communication and Digital Content Creation
- Introduction to Corporate Communications
- Marketing Fundamentals
- Persuasion and Negotiation
- Introduction to Branding
- Collaborative Practice
- Advertising Theory & Practice
- Public Relations Theory & Practice
- Communication Management
- Dissertation
- Professional Project in Advertising Management
- Professional Project in Public Relations Management
- Communications for Change
- Media and Communication Content Project
Questions about this course
What grades do I need for BA Mass Communications, Advertising and Public Relations at Edinburgh Napier University?
The typical offer is BCC at A level, or 28 points in the IB.