BA/BA (Hons) Marketing With Digital Media
About this course
BA/BA (Hons) in Marketing With Digital Media, a marketing and media studies degree combining foundational business concepts with digital media practices. Core topics include Research Methods, Accounting, and Marketing. Students have the option to complete a year abroad during their studies. The first year covers core principles through Being Digital, Essentials of Marketing, Accounting for Business, and Introduction to Human Computer Interaction. Year 2 introduces Social Media Marketing, Web Technologies, and Market Research in Practice. Year 3 focuses on Brand Management, International Marketing, and Digital Storytelling. The final year concludes with Digital Marketing Analytics, User Experience, Applied Marketing Simulation, and a Dissertation.
Written by AI from the university's course page and module list. It can get details wrong, so check the official course page before you rely on it.
Entry requirements
Scottish Higher: Standard Entry Requirement: BBBC Minimum Offer Entry Requirement: BCCC A level: CCC Irish Leaving Certificate: H2, H3, H3, H3 at Higher Level BTEC Extended Diploma: Minimum grades MMM (Merit, Merit, Merit). IB: Award of Diploma with 27 points overall with three HL subjects at grades 6, 5, 4. T Level: Pass, with grade C or above in the core component.
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What students say
Based on about 13 final-year students who answered (a small group: a rough guide only)
- Teaching on my course: 82%
- Learning opportunities: 73%
- Assessment and feedback: 80%
- Academic support: 92%
- Organisation and management: 81%
- Learning resources: 94%
- Student voice: 66%
Do students stay on the course?
Based on about 30 students who started
- Continued on course: 85%
- Moved to a lower qualification: 15%
What graduates do next
Based on about 6 graduates who answered (a small group: a rough guide only)
- Working: 80%
- Working and studying: 10%
Most common jobs
- Business and public service associate professionals: 45%
- Managers, directors and senior officials: 20%
- Elementary occupations: 15%
- Administrative occupations: 10%
- Media Professionals: 10%
- Find their work meaningful: 75%
- Feel on track for their future plans: 70%
- Use what they learnt on the course: 60%
Where graduates work (5 years on)
Based on about 50 graduates, across similar courses at this university
- London: 5%
- Scotland: 90%
Who gets in
Based on about 25 students who started (a small group: a rough guide only)
- A levels: 55%
- Access course: 5%
- Other HE qualification: 30%
- Other qualifications: 5%
- No formal qualifications: 5%
Accreditation & quality ratings
- Accredited by the Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Graduate Gateway.
Modules
- Being Digital
- Academic Skills for Business Management
- Essentials of Marketing
- Introduction to Human Computer Interaction
- Accounting for Business
- Business and Management Challenges
- Market Research in Practice
- Practical Interaction Design
- Social Media Marketing
- Web Technologies
- Brand Management
- International Marketing
- Digital Storytelling
- Digital Marketing Analytics
- User Experience
- Applied Marketing Simulation
- Dissertation
Questions about this course
How much do graduates of BA/BA (Hons) Marketing With Digital Media at Edinburgh Napier University earn?
The median salary is £18,500 after 3 years, £23,000 after 5 years. After five years the middle half of graduates earn between £19,000 and £28,500. The £23,000 median after five years is £8,500 less than the UK median for Marketing.
What do graduates of BA/BA (Hons) Marketing With Digital Media at Edinburgh Napier University do next?
90% were in work or further study 15 months after finishing (Graduate Outcomes 2023-24).
Are students happy with the teaching on BA/BA (Hons) Marketing With Digital Media at Edinburgh Napier University?
82% of final-year students were positive about the teaching in the National Student Survey 2025-26.
What grades do I need for BA/BA (Hons) Marketing With Digital Media at Edinburgh Napier University?
The typical offer is CCC at A level, or 27 points in the IB. The average entrant had 160 UCAS points.
Is BA/BA (Hons) Marketing With Digital Media at Edinburgh Napier University accredited?
Yes. Accredited by the Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Graduate Gateway.
Does BA/BA (Hons) Marketing With Digital Media at Edinburgh Napier University include a placement year or year abroad?
The course has an optional year abroad.
How many students continue on BA/BA (Hons) Marketing With Digital Media at Edinburgh Napier University?
85% of students continued into their second year, and 0% left higher education.