BA/BA (Hons) Marketing Management
About this course
BA (Hons) in Marketing. Core topics include marketing, research methods, and accounting. The programme offers an optional 24-week supervised work placement in place of a live project module, and concludes with a dissertation. Students also engage with brand management, consumer behaviour, and digital marketing analytics.
Written by AI from the university's course page and module list. It can get details wrong, so check the official course page before you rely on it.
Entry requirements
Scottish Higher: Standard Entry Requirement: BBBC Minimum Offer Entry Requirement: A level: CCC Irish Leaving Certificate: H2, H3, H3, H3 at Higher Level BTEC Extended Diploma: Minimum grades MMM (Merit, Merit, Merit). IB: Award of Diploma with 27 points overall with three HL subjects at grades 6, 5, 4. T Level: Pass, with grade C or above in the core component.
See the highest paying Business & Accounting degrees in the UK →
What students say
Based on about 16 final-year students who answered (a small group: a rough guide only)
- Teaching on my course: 82%
- Learning opportunities: 78%
- Assessment and feedback: 82%
- Academic support: 81%
- Organisation and management: 75%
- Learning resources: 93%
- Student voice: 74%
Do students stay on the course?
Based on about 50 students who started
- Continued on course: 80%
- Gained a higher qualification: 5%
- Left higher education: 5%
- Moved to a lower qualification: 10%
Where graduates work (5 years on)
Based on about 60 graduates, across similar courses at this university
- North East: 2%
- North West: 1%
- East Midlands: 1%
- London: 8%
- South East: 1%
- Scotland: 86%
- Northern Ireland: 2%
Who gets in
Based on about 25 students who started (a small group: a rough guide only)
- A levels: 55%
- Other HE qualification: 45%
Accreditation & quality ratings
- Accredited by the Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Graduate Gateway.
Modules
- Intercultural and Organisational Management
- Essentials of Marketing
- Academic Skills for Business Management
- Accounting for Business
- Consumer Behaviour
- Business and Management Challenges
- Market Research in Practice
- Creativity, Innovation and Enterprise
- Marketing Campaigns & Communications
- Social Media Marketing
- Brand Management
- International Marketing
- Marketing and Society OR Social Marketing
- Live Project and Digital Marketing in an AI World OR 24-week supervised work placement (Work Based Learning)
- Leadership in a Changing Environment
- Digital Marketing Analytics
- Applied Marketing Simulation
- Dissertation
Questions about this course
How much do graduates of BA/BA (Hons) Marketing Management at Edinburgh Napier University earn?
The median salary is £25,000 after 3 years, £29,000 after 5 years. After five years the middle half of graduates earn between £22,000 and £37,500. The £29,000 median after five years is £2,500 less than the UK median for Marketing.
Are students happy with the teaching on BA/BA (Hons) Marketing Management at Edinburgh Napier University?
82% of final-year students were positive about the teaching in the National Student Survey 2025-26.
What grades do I need for BA/BA (Hons) Marketing Management at Edinburgh Napier University?
The typical offer is CCC at A level, or 27 points in the IB. The average entrant had 145 UCAS points.
Is BA/BA (Hons) Marketing Management at Edinburgh Napier University accredited?
Yes. Accredited by the Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Graduate Gateway.
Does BA/BA (Hons) Marketing Management at Edinburgh Napier University include a placement year or year abroad?
The course has an optional year abroad.
How many students continue on BA/BA (Hons) Marketing Management at Edinburgh Napier University?
80% of students continued into their second year, and 5% left higher education.