BA International Festival & Event Management
About this course
BA (Hons) International Festival & Event Management is an undergraduate degree focused on the coordination, planning, and administration of festivals and large-scale gatherings. Core topics include Research Methods, Accounting, Marketing, Policy Analysis, and Entrepreneurship. Students can also complete an optional year abroad. The first year covers foundational business concepts through Introduction to International Hospitality, Tourism and Events, Accounting for Business, and Marketing Fundamentals. The second year progresses to Festival & Event Design and Delivery, Sports Event Tourism, and Facilities Planning for Hospitality, Tourism and Events. The third year involves compulsory study in Planning and Public Policy for Festival & Events, alongside a 24-week work placement or Live Project. The final year includes compulsory modules such as Festival & Event Impacts and Sustainability and International Festival & Event Environments, while optional choices span Consumer Behaviour, Exploring Entrepreneurship, and Digital Services Marketing, with an optional Applied Honours Project or Dissertation available.
Written by AI from the university's course page and module list. It can get details wrong, so check the official course page before you rely on it.
Entry requirements
Scottish Higher: Standard Entry Requirement: BBBC Minimum Offer Entry Requirement: BCCC A level: CCC Irish Leaving Certificate: H2, H3, H3, H3 at Higher Level BTEC Extended Diploma: Minimum grades MMM (Merit, Merit, Merit). IB: Award of Diploma with 27 points overall with three HL subjects at grades 6, 5, 4. T Level: Pass, with grade C or above in the core component
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What students say
Based on about 10 final-year students who answered (a small group: a rough guide only)
- Teaching on my course: 87%
- Learning opportunities: 87%
- Assessment and feedback: 80%
- Academic support: 91%
- Organisation and management: 91%
- Learning resources: 92%
- Student voice: 80%
Do students stay on the course?
Based on about 30 students who started
- Continued on course: 85%
- Gained a higher qualification: 15%
- Moved to a lower qualification: 5%
What graduates do next
Based on about 5 graduates who answered (a small group: a rough guide only)
- Working: 75%
- Working and studying: 10%
- Unemployed: 10%
Most common jobs
- Business and public service associate professionals: 30%
- Managers, directors and senior officials: 20%
- Leisure, travel and related personal service occupations: 15%
- Secretarial and related occupations: 10%
- Administrative occupations: 5%
- Find their work meaningful: 75%
- Feel on track for their future plans: 60%
- Use what they learnt on the course: 55%
Where graduates work (5 years on)
Based on about 135 graduates, across similar courses at this university
- North East: 2%
- North West: 3%
- Yorkshire and the Humber: 1%
- East Midlands: 1%
- West Midlands: 1%
- London: 3%
- South East: 3%
- Scotland: 83%
- Northern Ireland: 2%
Who gets in
Based on about 25 students who started (a small group: a rough guide only)
- A levels: 50%
- Baccalaureate: 5%
- Access course: 5%
- Other HE qualification: 35%
- No formal qualifications: 5%
Accreditation & quality ratings
- Accredited by the Institute of Hospitality that academic, vocational and professional standards achieved are appropriate and programme content and delivery meet international Institute of Hospitality benchmark standards.
Modules
- Introduction to International Hospitality, Tourism and Events
- Intercultural and Organisational Management
- The Business of Festivals & Events
- Accounting for Business
- Marketing Fundamentals
- Festival & Event Design and Delivery
- Sports Event Tourism
- Event Management
- Facilities Planning for Hospitality, Tourism and Events
- Planning and Public Policy for Festival & Events
- The Management of MICE (Meetings, Incentives, Conferences and Exhibitions) Events
- 24-week work placement or Live Project
- Festival & Event Impacts and Sustainability
- International Festival & Event Environments
- Applied Honours Project or Dissertation
- Consumer Behaviour
- Exploring Entrepreneurship
- Global Tourism Distribution
- Introduction to HRM
- Creativity, Innovation and Entrepreneurship
- Academic and Professional Skills
- Digital Services Marketing
- Visitor Attraction Management
- Global Service Management
- Organisational Change Management
- International Wine and Spirits Management
- Leadership, Innovation and Technology for Tourism, Hospitality and Events
- International Destination Marketing and Management
Questions about this course
How much do graduates of BA International Festival & Event Management at Edinburgh Napier University earn?
The median salary is £26,000 after 15 months, £21,000 after 3 years, £26,500 after 5 years. After five years the middle half of graduates earn between £22,000 and £32,000. The £26,500 median after five years is the same as the UK median for Tourism, transport and travel.
What do graduates of BA International Festival & Event Management at Edinburgh Napier University do next?
85% were in work or further study 15 months after finishing (Graduate Outcomes 2023-24).
Are students happy with the teaching on BA International Festival & Event Management at Edinburgh Napier University?
87% of final-year students were positive about the teaching in the National Student Survey 2025-26.
What grades do I need for BA International Festival & Event Management at Edinburgh Napier University?
The typical offer is CCC at A level, or 27 points in the IB. The average entrant had 142 UCAS points.
Is BA International Festival & Event Management at Edinburgh Napier University accredited?
Yes. Accredited by the Institute of Hospitality that academic, vocational and professional standards achieved are appropriate and programme content and delivery meet international Institute of Hospitality benchmark standards.
Does BA International Festival & Event Management at Edinburgh Napier University include a placement year or year abroad?
The course has an optional year abroad.
How many students continue on BA International Festival & Event Management at Edinburgh Napier University?
85% of students continued into their second year, and 0% left higher education.