BA International Festival & Event Management and Marketing
About this course
BA (Hons) in Marketing and International Tourism Management, combining event management with marketing. Core topics include Research Methods, Accounting, Marketing, and Policy Analysis. A 24-week work placement and a study abroad option are available, and the course culminates in an Applied Honours Project or Dissertation.
Written by AI from the university's course page and module list. It can get details wrong, so check the official course page before you rely on it.
Entry requirements
Scottish Higher: Standard Entry Requirement: BBBC Minimum Offer Entry Requirement: BCCC A level: CCC Irish Leaving Certificate: H2, H3, H3, H3 at Higher Level BTEC Extended Diploma: Minimum grades MMM (Merit, Merit, Merit). IB: Award of Diploma with 27 points overall with three HL subjects at grades 6, 5, 4. T Level: Pass, with grade C or above in the core component
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What students say
Based on about 26 final-year students who answered, across similar courses at this university (a small group: a rough guide only)
- Teaching on my course: 88%
- Learning opportunities: 84%
- Assessment and feedback: 78%
- Academic support: 88%
- Organisation and management: 92%
- Learning resources: 86%
- Student voice: 78%
Do students stay on the course?
Based on about 80 students who started, across similar courses at this university
- Continued on course: 71%
- Gained a higher qualification: 9%
- Left higher education: 16%
- Moved to a lower qualification: 4%
What graduates do next
Based on about 14 graduates who answered, across similar courses at this university (a small group: a rough guide only)
- Working: 75%
- Working and studying: 5%
- Unemployed: 10%
Most common jobs
- Business and public service associate professionals: 30%
- Managers, directors and senior officials: 20%
- Leisure, travel and related personal service occupations: 15%
- Secretarial and related occupations: 10%
- Administrative occupations: 5%
- Find their work meaningful: 75%
- Feel on track for their future plans: 60%
- Use what they learnt on the course: 55%
Where graduates work (5 years on)
Based on about 135 graduates, across similar courses at this university
- North East: 2%
- North West: 3%
- Yorkshire and the Humber: 1%
- East Midlands: 1%
- West Midlands: 1%
- London: 3%
- South East: 3%
- Scotland: 83%
- Northern Ireland: 2%
Who gets in
Based on about 70 students who started, across similar courses at this university
- A levels: 45%
- Baccalaureate: 1%
- Access course: 1%
- A degree: 3%
- Other HE qualification: 43%
- Other qualifications: 1%
- No formal qualifications: 5%
Modules
- Introduction to International Hospitality, Tourism and Events
- Intercultural and Organisational Management
- The Business of Festivals & Events
- Accounting for Business
- Marketing 1
- Consumer Behaviour
- Festival & Event Design and Delivery
- Sports Event Tourism
- Event Management
- Social Media Marketing
- Market Research in Practice
- Marketing Research and Communications
- Planning and Public Policy for Festival & Events
- The Management of MICE (Meetings, Incentives, Conferences and Exhibitions) Events
- Tri 1 = International Marketing OR Marketing and Society OR Social Marketing
- Tri 2 = 24-week work placement OR Live Project AND Direct & Digital Marketing
- Festival & Event Impacts and Sustainability
- International Festival & Event Environments
- Tri 1 = International Marketing OR Marketing and Society OR Social Marketing OR Digital Marketing Analytics
- Tri 2 = Applied Marketing Simulation OR Marketing Ethics and Sustainability
- Applied Honours Project or Dissertation
Questions about this course
How much do graduates of BA International Festival & Event Management and Marketing at Edinburgh Napier University earn?
The median salary is £26,000 after 15 months, £21,000 after 3 years, £26,500 after 5 years. After five years the middle half of graduates earn between £22,000 and £32,000. The £26,500 median after five years is £5,000 less than the UK median for Marketing.
What do graduates of BA International Festival & Event Management and Marketing at Edinburgh Napier University do next?
80% were in work or further study 15 months after finishing (Graduate Outcomes 2023-24).
Are students happy with the teaching on BA International Festival & Event Management and Marketing at Edinburgh Napier University?
88% of final-year students were positive about the teaching in the National Student Survey 2025-26.
What grades do I need for BA International Festival & Event Management and Marketing at Edinburgh Napier University?
The typical offer is CCC at A level, or 27 points in the IB. The average entrant had 134 UCAS points.
Does BA International Festival & Event Management and Marketing at Edinburgh Napier University include a placement year or year abroad?
The course has an optional year abroad.
How many students continue on BA International Festival & Event Management and Marketing at Edinburgh Napier University?
71% of students continued into their second year, and 16% left higher education.