BA Intercultural Business Communication and Marketing Management
About this course
BA (Hons) in Business and Marketing, a four-year programme exploring intercultural communication within marketing contexts. Core topics include Research Methods and Marketing. The course includes an optional work placement, study abroad, or live project, and concludes with a dissertation or applied honours project.
Written by AI from the university's course page and module list. It can get details wrong, so check the official course page before you rely on it.
Entry requirements
Scottish Higher: Standard Entry Requirement: BBBC Minimum Offer Entry Requirement: BCCC A level: CCC Irish Leaving Certificate: H2, H3, H3, H3 BTEC Extended Diploma: Minimum grades MMM (Merit, Merit, Merit). IB: Award of Diploma with 27 points overall with three HL subjects at grades 6, 5, 4 T Level: Pass, with grade C or above in the core component.
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What students say
Based on about 53 final-year students who answered, across similar courses at this university
- Teaching on my course: 80%
- Learning opportunities: 78%
- Assessment and feedback: 79%
- Academic support: 86%
- Organisation and management: 78%
- Learning resources: 92%
- Student voice: 72%
Do students stay on the course?
Based on about 95 students who started, across similar courses at this university
- Continued on course: 82%
- Gained a higher qualification: 4%
- Left higher education: 3%
- Moved to a lower qualification: 11%
Where graduates work (5 years on)
Based on about 60 graduates, across similar courses at this university
- North East: 2%
- North West: 1%
- East Midlands: 1%
- London: 8%
- South East: 1%
- Scotland: 86%
- Northern Ireland: 2%
Who gets in
Based on about 70 students who started, across similar courses at this university
- A levels: 57%
- Access course: 1%
- A degree: 1%
- Other HE qualification: 37%
- Other qualifications: 2%
- No formal qualifications: 3%
Modules
- Introduction to Intercultural Business Communications
- Intercultural Organisational Management
- World History: International Contexts
- Marketing Fundamentals
- Consumer Behaviour
- Applied Skills for Business
- Intercultural Communication for the Global Workplace
- Exploring Culture
- Understanding European History & Politics for the 21st Century
- Market Research in Practice
- Marketing Campaigns & Communications
- Social Media Marketing
- Migration, Mobilities and Intercultural Competence
- International Marketing
- Brand Management
- Work Placement OR Study Abroad OR Live Project
- Communication in International Management
- Cultural Studies: Working Lives
- Digital Marketing Analytics
- Applied Marketing Simulation
- Dissertation OR Applied Honours Project
Questions about this course
How much do graduates of BA Intercultural Business Communication and Marketing Management at Edinburgh Napier University earn?
The median salary is £25,000 after 3 years, £29,000 after 5 years. After five years the middle half of graduates earn between £22,000 and £37,500. The £29,000 median after five years is £3,000 less than the UK median for Business studies.
Are students happy with the teaching on BA Intercultural Business Communication and Marketing Management at Edinburgh Napier University?
80% of final-year students were positive about the teaching in the National Student Survey 2025-26.
What grades do I need for BA Intercultural Business Communication and Marketing Management at Edinburgh Napier University?
The typical offer is CCC at A level, or 27 points in the IB. The average entrant had 150 UCAS points.
Does BA Intercultural Business Communication and Marketing Management at Edinburgh Napier University include a placement year or year abroad?
The course has an optional year abroad.
How many students continue on BA Intercultural Business Communication and Marketing Management at Edinburgh Napier University?
82% of students continued into their second year, and 3% left higher education.