BSc Fashion Marketing
Manchester Metropolitan University
About this course
BSc (Hons) Fashion Marketing is an undergraduate degree focused on commercial marketing strategies, brand communication and business practices within the fashion industry. Core topics include Data Analysis, Research Methods, Project Management, Accounting, Marketing, and Ethics & Professional Practice. Students can optionally undertake a placement year as part of their studies. The first year covers marketplace fundamentals through Global Fashion Industry - Marketing, Interactive Learning Skills and Communication, Introduction to Marketing, Branding and Marketing Communications, and Fashion Business Fundamentals - Marketing. The second year examines consumer behaviour and digital channels via Career Readiness, The Global Consumer, Fashion X, and Digital Marketing. The final year focuses on leadership and planning through Marketing Leadership and Strategic Fashion Marketing, with optional modules including Fashion Consultancy Project, Fashion Enterprise Project, and Fashion Research Project.
Written by AI from the university's course page and module list. It can get details wrong, so check the official course page before you rely on it.
Entry requirements
A level: BBC IB: IB Diploma with minimum 28 points overall or 112 UCAS Tariff points from three Higher Level subjects. If you plan to meet the Level 2 course requirements through your IB Diploma you will need to achieve Higher Level 4 or Standard Level 5 in English and Higher Level 4 or Standard Level 4 in Mathematics
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What students say
Based on about 94 final-year students who answered
- Teaching on my course: 83%
- Learning opportunities: 84%
- Assessment and feedback: 86%
- Academic support: 73%
- Organisation and management: 80%
- Learning resources: 85%
- Student voice: 80%
Do students stay on the course?
Based on about 165 students who started
- Continued on course: 92%
- Left higher education: 8%
What graduates do next
Based on about 208 graduates who answered, across similar courses at this university
- Working: 85%
- Working and studying: 5%
- Further study: 2%
- Unemployed: 4%
Most common jobs
- Business and public service associate professionals: 22%
- Design occupations: 14%
- Sales occupations: 9%
- Administrative occupations: 7%
- Web and Multimedia Design Professionals: 7%
- Find their work meaningful: 76%
- Feel on track for their future plans: 71%
- Use what they learnt on the course: 66%
Where graduates work (5 years on)
Based on about 525 graduates, across similar courses at this university
- North East: 2%
- North West: 55%
- Yorkshire and the Humber: 10%
- East Midlands: 4%
- West Midlands: 5%
- East of England: 2%
- London: 12%
- South East: 3%
- South West: 3%
- Wales: 2%
- Scotland: 1%
- Northern Ireland: 1%
Who gets in
Based on about 180 students who started
- A levels: 98%
- Access course: 1%
- Other HE qualification: 1%
Accreditation & quality ratings
- Accredited by the Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Graduate Gateway.
TEF 2023 (whole university): Gold overall, Gold for student experience, Silver for student outcomes.
Modules
- Global Fashion Industry - Marketing
- Interactive Learning Skills and Communication
- Introduction to Marketing
- Branding and Marketing Communications
- Fashion Business Fundamentals - Marketing
- Career Readiness
- The Global Consumer
- Fashion X
- Digital Marketing
- Marketing Leadership
- Strategic Fashion Marketing
- Fashion Consultancy Project
- Fashion Enterprise Project
- Fashion Research Project
Questions about this course
How much do graduates of BSc Fashion Marketing at Manchester Metropolitan University earn?
The median salary is £26,000 after 15 months, £19,500 after 3 years, £25,000 after 5 years. After five years the middle half of graduates earn between £19,500 and £29,500. The £25,000 median after five years is £1,000 less than the UK median for Design studies.
What do graduates of BSc Fashion Marketing at Manchester Metropolitan University do next?
92% were in work or further study 15 months after finishing (Graduate Outcomes 2023-24).
Are students happy with the teaching on BSc Fashion Marketing at Manchester Metropolitan University?
83% of final-year students were positive about the teaching in the National Student Survey 2025-26.
What grades do I need for BSc Fashion Marketing at Manchester Metropolitan University?
The typical offer is BBC at A level, or 28 points in the IB. The average entrant had 126 UCAS points.
Is BSc Fashion Marketing at Manchester Metropolitan University accredited?
Yes. Accredited by the Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Graduate Gateway.
Does BSc Fashion Marketing at Manchester Metropolitan University include a placement year or year abroad?
The course has an optional placement year and an optional year abroad.
How many students continue on BSc Fashion Marketing at Manchester Metropolitan University?
92% of students continued into their second year, and 8% left higher education.