BA Marketing
Manchester Metropolitan University
About this course
BA (Hons) in Marketing, covering the principles and practice of marketing across digital and traditional contexts. Core topics include Data Analysis, Statistics, Research Methods, Marketing, Entrepreneurship, Artificial Intelligence & Machine Learning, and Global & Comparative Perspective. The programme holds Chartered Institute of Marketing (CIM) accreditation and offers an optional placement year or year studying overseas.
Written by AI from the university's course page and module list. It can get details wrong, so check the official course page before you rely on it.
Entry requirements
A level: BBB IB: IB Diploma with minimum 30 points overall or 120 UCAS Tariff points from three Higher Level subjects. If you plan to meet the Level 2 course requirements through your IB Diploma you will need to achieve Higher Level 4 or Standard Level 5 in English and Higher Level 4 or Standard Level 4 in Mathematics
See the highest paying Business & Accounting degrees in the UK →
What students say
Based on about 67 final-year students who answered
- Teaching on my course: 84%
- Learning opportunities: 88%
- Assessment and feedback: 87%
- Academic support: 94%
- Organisation and management: 90%
- Learning resources: 87%
- Student voice: 84%
Do students stay on the course?
Based on about 100 students who started
- Continued on course: 87%
- Left higher education: 13%
What graduates do next
Based on about 46 graduates who answered
- Working: 81%
- Working and studying: 9%
- Further study: 3%
- Unemployed: 1%
Most common jobs
- Business and public service associate professionals: 56%
- Media Professionals: 8%
- Elementary occupations: 6%
- Sales occupations: 5%
- Teaching Professionals: 3%
- Find their work meaningful: 75%
- Feel on track for their future plans: 73%
- Use what they learnt on the course: 50%
Where graduates work (5 years on)
Based on about 825 graduates, across similar courses at this university
- North East: 2%
- North West: 53%
- Yorkshire and the Humber: 10%
- East Midlands: 4%
- West Midlands: 7%
- East of England: 4%
- London: 11%
- South East: 4%
- South West: 2%
- Wales: 2%
Who gets in
Based on about 125 students who started
- A levels: 94%
- Access course: 3%
- Other HE qualification: 3%
Accreditation & quality ratings
- Accredited by the EFMD Quality Improvement System.
- Accredited by the Association of MBAs (AMBA).
- Accredited by the Association to Advance Collegiate Schools of Business (AACSB).
- Accredited by the Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Graduate Gateway.
TEF 2023 (whole university): Gold overall, Gold for student experience, Silver for student outcomes.
Modules
- Fundamentals of Marketing Management
- Ethics, Sustainability and Responsibility in Marketing
- Fundamentals of Digital Marketing
- Fundamentals of Consumer Psychology and Behaviour
- Digital Literacy and Academic Competency
- Digital Campaign Management
- Building Your Professional Profile
- Behavioural Drivers in Marketing
- Marketing Research & Data Analysis
- Strategic Brand Management
- Graduate Futures: Leadership and Success
- Driving Marketing Innovation Through Creativity
Questions about this course
How much do graduates of BA Marketing at Manchester Metropolitan University earn?
The median salary is £26,000 after 15 months, £23,000 after 3 years, £29,000 after 5 years. After five years the middle half of graduates earn between £23,500 and £36,000. The £29,000 median after five years is £2,500 less than the UK median for Marketing.
What do graduates of BA Marketing at Manchester Metropolitan University do next?
93% were in work or further study 15 months after finishing (Graduate Outcomes 2023-24).
Are students happy with the teaching on BA Marketing at Manchester Metropolitan University?
84% of final-year students were positive about the teaching in the National Student Survey 2025-26.
What grades do I need for BA Marketing at Manchester Metropolitan University?
The typical offer is BBB at A level, or 30 points in the IB. The average entrant had 118 UCAS points.
Is BA Marketing at Manchester Metropolitan University accredited?
Yes. Accredited by the EFMD Quality Improvement System. Accredited by the Association of MBAs (AMBA). Accredited by the Association to Advance Collegiate Schools of Business (AACSB). Accredited by the Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Graduate Gateway.
Does BA Marketing at Manchester Metropolitan University include a placement year or year abroad?
The course has an optional placement year and an optional year abroad.
How many students continue on BA Marketing at Manchester Metropolitan University?
87% of students continued into their second year, and 13% left higher education.