BA Business and Marketing
Manchester Metropolitan University
About this course
BA (Hons) in Business and Marketing. Core topics include Marketing, Data Analysis, Statistics, Research Methods, Entrepreneurship, and Artificial Intelligence & Machine Learning. The programme includes a placement year option. Final-year modules feature a business simulation exercise and industry mentoring.
Written by AI from the university's course page and module list. It can get details wrong, so check the official course page before you rely on it.
Entry requirements
A level: BBB IB: IB Diploma with minimum 30 points overall or 120 UCAS Tariff points from three Higher Level subjects. If you plan to meet the Level 2 course requirements through your IB Diploma you will need to achieve Higher Level 4 or Standard Level 5 in English and Higher Level 4 or Standard Level 4 in Mathematics
See the highest paying Business & Accounting degrees in the UK →
What students say
Based on about 85 final-year students who answered
- Teaching on my course: 88%
- Learning opportunities: 91%
- Assessment and feedback: 91%
- Academic support: 93%
- Organisation and management: 92%
- Learning resources: 88%
- Student voice: 85%
Do students stay on the course?
Based on about 165 students who started
- Continued on course: 94%
- Left higher education: 6%
What graduates do next
Based on about 32 graduates who answered
- Working: 74%
- Working and studying: 10%
- Further study: 3%
- Unemployed: 3%
Most common jobs
- Business and public service associate professionals: 45%
- Sales occupations: 10%
- Science, engineering and technology associate professionals: 10%
- Administrative occupations: 10%
- Media Professionals: 5%
- Find their work meaningful: 80%
- Feel on track for their future plans: 70%
- Use what they learnt on the course: 55%
Where graduates work (5 years on)
Based on about 825 graduates, across similar courses at this university
- North East: 2%
- North West: 53%
- Yorkshire and the Humber: 10%
- East Midlands: 4%
- West Midlands: 7%
- East of England: 4%
- London: 11%
- South East: 4%
- South West: 2%
- Wales: 2%
Who gets in
Based on about 185 students who started
- A levels: 96%
- Baccalaureate: 1%
- Access course: 2%
- Other HE qualification: 2%
Accreditation & quality ratings
- Accredited by the Association of MBAs (AMBA).
- Accredited by the Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Graduate Gateway.
- Accredited by the Association to Advance Collegiate Schools of Business (AACSB).
- Accredited by the EFMD Quality Improvement System.
TEF 2023 (whole university): Gold overall, Gold for student experience, Silver for student outcomes.
Modules
- Managing and Leading in the Modern Workplace
- Fundamentals of Business and Marketing
- Digital Literacy and Academic Competency
- Ethics, Sustainability and Responsibility in Marketing
- Financial Management for Managers
- Creativity and Enterprise in Business and Marketing
- Marketing Research and Data Analysis
- Building Your Professional Profile
- Behavioural Drivers in Marketing
- Strategic Management in Business and Marketing
- The Future Business and Marketing Leader
- Graduate Futures: Leadership and Success
Questions about this course
How much do graduates of BA Business and Marketing at Manchester Metropolitan University earn?
The median salary is £26,000 after 15 months, £23,000 after 3 years, £29,000 after 5 years. After five years the middle half of graduates earn between £23,500 and £36,000. The £29,000 median after five years is £3,000 less than the UK median for Business studies.
What do graduates of BA Business and Marketing at Manchester Metropolitan University do next?
87% were in work or further study 15 months after finishing (Graduate Outcomes 2023-24).
Are students happy with the teaching on BA Business and Marketing at Manchester Metropolitan University?
88% of final-year students were positive about the teaching in the National Student Survey 2025-26.
What grades do I need for BA Business and Marketing at Manchester Metropolitan University?
The typical offer is BBB at A level, or 30 points in the IB. The average entrant had 122 UCAS points.
Is BA Business and Marketing at Manchester Metropolitan University accredited?
Yes. Accredited by the Association of MBAs (AMBA). Accredited by the Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Graduate Gateway. Accredited by the Association to Advance Collegiate Schools of Business (AACSB). Accredited by the EFMD Quality Improvement System.
Does BA Business and Marketing at Manchester Metropolitan University include a placement year or year abroad?
The course has an optional placement year and an optional year abroad.
How many students continue on BA Business and Marketing at Manchester Metropolitan University?
94% of students continued into their second year, and 6% left higher education.