BA Advertising and Brand Communications
Manchester Metropolitan University
About this course
BA (Hons) in Advertising and Brand Communications, combining marketing with advertising strategy. Core topics include Data Analysis, Statistics, Research Methods, Marketing, Digital Marketing, Ethics & Professional Practice, Consumer Psychology, Entrepreneurship, and Artificial Intelligence & Machine Learning. An optional placement year is available, extending the course to four years. The course is based in Manchester, a major hub for advertising, branding and media industries.
Written by AI from the university's course page and module list. It can get details wrong, so check the official course page before you rely on it.
Entry requirements
A level: BCC IB: IB Diploma with minimum 26 points overall or 104-112 UCAS Tariff points from Higher Level. If you plan to meet the Level 2 course requirements through your IB Diploma you will need to achieve Higher Level 4 or Standard Level 5 in English and Higher Level 4 or Standard Level 4 in Mathematics
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What students say
Based on about 28 final-year students who answered (a small group: a rough guide only)
- Teaching on my course: 91%
- Learning opportunities: 94%
- Assessment and feedback: 91%
- Academic support: 93%
- Organisation and management: 91%
- Learning resources: 88%
- Student voice: 88%
Do students stay on the course?
Based on about 40 students who started
- Continued on course: 95%
- Left higher education: 5%
What graduates do next
Based on about 36 graduates who answered
- Working: 80%
- Working and studying: 15%
- Unemployed: 5%
Most common jobs
- Business and public service associate professionals: 65%
- Secretarial and related occupations: 5%
- Media Professionals: 5%
- Skilled trades occupations: 5%
- Artistic, literary and media occupations: 5%
- Find their work meaningful: 80%
- Feel on track for their future plans: 90%
- Use what they learnt on the course: 80%
Where graduates work (5 years on)
Based on about 825 graduates, across similar courses at this university
- North East: 2%
- North West: 53%
- Yorkshire and the Humber: 10%
- East Midlands: 4%
- West Midlands: 7%
- East of England: 4%
- London: 11%
- South East: 4%
- South West: 2%
- Wales: 2%
Who gets in
Based on about 85 students who started
- A levels: 98%
- Access course: 2%
Accreditation & quality ratings
- Accredited by the Association of MBAs (AMBA).
- Accredited by the Association to Advance Collegiate Schools of Business (AACSB).
- Accredited by the EFMD Quality Improvement System.
- Accredited by the Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Graduate Gateway.
TEF 2023 (whole university): Gold overall, Gold for student experience, Silver for student outcomes.
Modules
- Fundamentals of Advertising and Communications
- Digital Literacy and Academic Competency
- Fundamentals of Consumer Psychology and Behaviour
- Fundamentals of Digital Marketing
- Ethics, Sustainability and Responsibility in Marketing
- Advertising Effectiveness
- Building Your Professional Profile
- Behavioural Drivers in Marketing
- Marketing Research & Data Analysis
- Strategic Communications and Advertising Planning
- Graduate Futures: Leadership and Success
- Creative Storytelling in Advertising & Brand Communication
Questions about this course
How much do graduates of BA Advertising and Brand Communications at Manchester Metropolitan University earn?
The median salary is £26,000 after 15 months, £23,000 after 3 years, £29,000 after 5 years. After five years the middle half of graduates earn between £23,500 and £36,000. The £29,000 median after five years is £2,500 less than the UK median for Marketing.
What do graduates of BA Advertising and Brand Communications at Manchester Metropolitan University do next?
95% were in work or further study 15 months after finishing (Graduate Outcomes 2023-24).
Are students happy with the teaching on BA Advertising and Brand Communications at Manchester Metropolitan University?
91% of final-year students were positive about the teaching in the National Student Survey 2025-26.
What grades do I need for BA Advertising and Brand Communications at Manchester Metropolitan University?
The typical offer is BCC at A level, or 26 points in the IB. The average entrant had 117 UCAS points.
Is BA Advertising and Brand Communications at Manchester Metropolitan University accredited?
Yes. Accredited by the Association of MBAs (AMBA). Accredited by the Association to Advance Collegiate Schools of Business (AACSB). Accredited by the EFMD Quality Improvement System. Accredited by the Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Graduate Gateway.
Does BA Advertising and Brand Communications at Manchester Metropolitan University include a placement year or year abroad?
The course has an optional placement year and an optional year abroad.
How many students continue on BA Advertising and Brand Communications at Manchester Metropolitan University?
95% of students continued into their second year, and 5% left higher education.