BA Marketing
About this course
BA (Hons) in Marketing, focusing on commercial environments and consumer behavior. Core topics include Statistics, Research Methods, Project Management, Marketing, and Entrepreneurship. The curriculum covers retail marketing, services marketing, and strategic brand communications.
Written by AI from the university's course page and module list. It can get details wrong, so check the official course page before you rely on it.
Entry requirements
A level: AAB IB: 34 points overall with no score less than 4 or pass the IB Diploma plus 6,6,5 in 3 HL subjects. BTEC: D*D*D
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Admissions (2022 entry, home applicants)
Offer rate 75%: 221 offers from 296 applications, from the university's Freedom of Information return.
What students say
Based on about 29 final-year students who answered (a small group: a rough guide only)
- Teaching on my course: 89%
- Learning opportunities: 92%
- Assessment and feedback: 83%
- Academic support: 89%
- Organisation and management: 91%
- Learning resources: 92%
- Student voice: 89%
Do students stay on the course?
Based on about 50 students who started
- Continued on course: 90%
- Left higher education: 10%
What graduates do next
Based on about 14 graduates who answered (a small group: a rough guide only)
- Working: 90%
- Working and studying: 5%
- Unemployed: 5%
Most common jobs
- Business and public service associate professionals: 50%
- Sales occupations: 15%
- Administrative occupations: 10%
- Business, Research and Administrative Professionals: 5%
- Elementary occupations: 5%
- Find their work meaningful: 55%
- Feel on track for their future plans: 85%
- Use what they learnt on the course: 70%
Where graduates work (5 years on)
Based on about 50 graduates, across similar courses at this university
- North West: 35%
- Yorkshire and the Humber: 10%
- West Midlands: 10%
- East of England: 10%
- London: 15%
- South East: 5%
- Wales: 10%
- Northern Ireland: 5%
Who gets in
Based on about 65 students who started
- A levels: 81%
- Access course: 2%
- Other HE qualification: 17%
Accreditation & quality ratings
- Accredited by the EFMD Quality Improvement System.
- Accredited by the Association to Advance Collegiate Schools of Business (AACSB).
- Accredited by the Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Graduate Gateway.
TEF 2023 (whole university): Gold overall, Silver for student experience, Gold for student outcomes.
Modules
- STATISTICAL FOUNDATIONS OF BUSINESS ANALYTICS
- PROFESSIONAL AND ACADEMIC SKILLS FOR MARKETING
- FUNDAMENTALS OF MARKETING
- CONSUMER BEHAVIOUR
- INTRODUCTION TO THE GRADUATE RECRUITMENT PROCESS
- PRINCIPLES OF MARKETS, FIRMS AND ORGANISATIONAL MANAGEMENT
- RETAIL MARKETING
- SERVICES MARKETING
- MARKET RESEARCH
- MARKETING ETHICS, SUSTAINABILITY & CSR
- STRATEGIC BRAND COMMUNICATIONS
- INTERNATIONAL FINANCE (NON-SPECIALIST)
- OPERATIONS MANAGEMENT: TOOLS AND TECHNIQUES
- THEORY OF THE FIRM
- BUSINESS IN THE GLOBAL ECONOMY
- SUSTAINABLE FORMS OF ENTERPRISE AND ENTREPRENEURSHIP
- INTERNATIONAL MANAGEMENT
- EQUALITY, DIVERSITY AND INCLUSION IN ORGANISATIONS
- ENTREPRENEURSHIP
- INNOVATION AND ENTREPRENEURSHIP
- MARKETING & DIGITAL ANALYTICS
- MARKETING AND SOCIETY
- RELATIONSHIP MARKETING
- PROJECT MANAGEMENT
- INTERNATIONAL ECONOMIC RELATIONS
- SOCIAL ENTERPRISE
- INDEPENDENT STUDY MODULE (MARKETING)
- GLOBAL STRATEGIC MANAGEMENT
- INTERNATIONAL MARKETING
- EVENTS MANAGEMENT
- CORPORATE COMMUNICATIONS
- CHARITY AND FUNDRAISING MANAGEMENT
- PSYCHOLOGICAL APPROACHES TO DECISION-MAKING
- MANAGING KNOWLEDGE FOR INNOVATION
- STRATEGIC MANAGEMENT AND BUSINESS POLICY
- THE FOOTBALL BUSINESS
- DISSERTATION
Questions about this course
How much do graduates of BA Marketing at University of Liverpool earn?
The median salary is £29,000 after 15 months, £27,500 after 3 years, £36,000 after 5 years. After five years the middle half of graduates earn between £27,500 and £43,500. The £36,000 median after five years is £4,500 more than the UK median for Marketing.
What do graduates of BA Marketing at University of Liverpool do next?
90% were in work or further study 15 months after finishing (Graduate Outcomes 2023-24).
Are students happy with the teaching on BA Marketing at University of Liverpool?
89% of final-year students were positive about the teaching in the National Student Survey 2025-26.
What grades do I need for BA Marketing at University of Liverpool?
The typical offer is AAB at A level, or 34 points in the IB. The average entrant had 136 UCAS points.
What is the offer rate for BA Marketing at University of Liverpool?
75% of home applicants received an offer for 2022 entry: 221 offers from 296 applications, according to the university's Freedom of Information return.
Is BA Marketing at University of Liverpool accredited?
Yes. Accredited by the EFMD Quality Improvement System. Accredited by the Association to Advance Collegiate Schools of Business (AACSB). Accredited by the Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Graduate Gateway.
Does BA Marketing at University of Liverpool include a placement year or year abroad?
The course has an optional year abroad.
How many students continue on BA Marketing at University of Liverpool?
90% of students continued into their second year, and 10% left higher education.