BA Marketing and Advertising
About this course
BA (Hons) Marketing and Advertising, combining marketing theory with advertising practice. Core topics include Data Analysis, Research Methods, Accounting, Marketing, and Ethics & Professional Practice. The programme is accredited by the Chartered Institute of Marketing ( CIM). An optional year abroad at a partner institution is available after the second year of study.
Written by AI from the university's course page and module list. It can get details wrong, so check the official course page before you rely on it.
Entry requirements
A level: CCC to BCC IB: 28 points overall.
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What students say
Based on about 26 final-year students who answered (a small group: a rough guide only)
- Teaching on my course: 94%
- Learning opportunities: 91%
- Assessment and feedback: 91%
- Academic support: 93%
- Organisation and management: 80%
- Learning resources: 88%
- Student voice: 86%
Do students stay on the course?
Based on about 35 students who started
- Continued on course: 90%
- Left higher education: 10%
What graduates do next
Based on about 11 graduates who answered (a small group: a rough guide only)
- Working: 85%
- Further study: 5%
- Unemployed: 5%
Most common jobs
- Business and public service associate professionals: 50%
- Administrative occupations: 10%
- Animal care and control services: 10%
- Business, Research and Administrative Professionals: 10%
- Elementary occupations: 10%
- Find their work meaningful: 75%
- Feel on track for their future plans: 90%
- Use what they learnt on the course: 90%
Where graduates work (5 years on)
Based on about 130 graduates, across similar courses at this university
- North East: 2%
- North West: 3%
- Yorkshire and the Humber: 14%
- East Midlands: 34%
- West Midlands: 5%
- East of England: 22%
- London: 8%
- South East: 9%
- South West: 2%
- Wales: 1%
Who gets in
Based on about 40 students who started
- A levels: 95%
- Other HE qualification: 5%
Accreditation & quality ratings
- Accredited by the Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Graduate Gateway.
TEF 2023 (whole university): Gold overall, Gold for student experience, Gold for student outcomes.
Modules
- Business Insight and Analytics
- Contemporary Marketing Communications
- Fundamentals of Marketing in Practice
- Responsible Consumer Behaviour
- Advertising Strategy and Campaign Management
- Creative Development and Media Planning
- Leadership, Ethics and Sustainability
- Marketing Research and Innovation
- LBS International Year Abroad
- LIBS Study Abroad Term (60 credits)
- Professional Practice
- Corporate Communication and Reputation Management
- Developing Brands Through Advertising
- Digital Marketing and Social Media
- Marketing in Action
Questions about this course
How much do graduates of BA Marketing and Advertising at University of Lincoln earn?
The median salary is £25,000 after 15 months, £25,000 after 3 years, £29,000 after 5 years. After five years the middle half of graduates earn between £23,500 and £36,000. The £29,000 median after five years is £2,500 less than the UK median for Marketing.
What do graduates of BA Marketing and Advertising at University of Lincoln do next?
95% were in work or further study 15 months after finishing (Graduate Outcomes 2023-24).
Are students happy with the teaching on BA Marketing and Advertising at University of Lincoln?
94% of final-year students were positive about the teaching in the National Student Survey 2025-26.
What grades do I need for BA Marketing and Advertising at University of Lincoln?
The typical offer is CCC at A level, or 28 points in the IB. The average entrant had 105 UCAS points.
Is BA Marketing and Advertising at University of Lincoln accredited?
Yes. Accredited by the Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Graduate Gateway.
Does BA Marketing and Advertising at University of Lincoln include a placement year or year abroad?
The course has an optional placement year and an optional year abroad.
How many students continue on BA Marketing and Advertising at University of Lincoln?
90% of students continued into their second year, and 10% left higher education.