BA Marketing with Foundation Year
About this course
BA in Marketing, combining marketing with business and management. Core topics include Marketing, Entrepreneurship and Accounting. The programme includes a foundation year for students without traditional entry requirements, enabling automatic progression onto year one. A Consultancy Challenge module provides applied project experience, and the course covers strategic brand management and digital marketing contexts.
Written by AI from the university's course page and module list. It can get details wrong, so check the official course page before you rely on it.
What students say
Based on about 43 final-year students who answered
- Teaching on my course: 88%
- Learning opportunities: 89%
- Assessment and feedback: 91%
- Academic support: 95%
- Organisation and management: 94%
- Learning resources: 92%
- Student voice: 81%
Do students stay on the course?
Based on about 65 students who started
- Continued on course: 96%
- Left higher education: 3%
- Moved to a lower qualification: 1%
What graduates do next
Based on about 69 graduates who answered, across similar courses at this university
- Working: 74%
- Working and studying: 10%
- Further study: 3%
- Unemployed: 6%
Most common jobs
- Finance Professionals: 22%
- Administrative occupations: 18%
- Business and public service associate professionals: 18%
- Elementary occupations: 7%
- Managers, directors and senior officials: 6%
- Find their work meaningful: 73%
- Feel on track for their future plans: 65%
- Use what they learnt on the course: 55%
Where graduates work (5 years on)
Based on about 170 graduates, across similar courses at this university
- North East: 1%
- North West: 5%
- Yorkshire and the Humber: 2%
- East Midlands: 17%
- West Midlands: 12%
- East of England: 9%
- London: 35%
- South East: 16%
- South West: 1%
- Wales: 3%
Who gets in
Based on about 115 students who started
- A levels: 92%
- Other HE qualification: 4%
- Other qualifications: 3%
Accreditation & quality ratings
- Accredited by the Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Graduate Gateway.
- Accredited by the Institute of Leadership and Management (ILM).
TEF 2023 (whole university): Gold overall, Silver for student experience, Gold for student outcomes.
Modules
- Succeeding at University
- Introduction to the Business Environment
- Introduction to Accounting Essentials
- Skills for Your Successful Future
- Extended Project
- Marketing, Management and Communication for a Digital World
- Introduction to Enterprising Skills
- Marketing Analytics and Decision Making
- Responsible Marketing
- Services Marketing
- The Production of Consumer Culture
- AI System Thinking and AI Agent
- The Management and Shaping of Innovation
- Crisis Management
- Sustainability Enterprise Partnership Project
- Managing Knowledge in Organisations
- Emerging Technologies and Changing Workplace
- The Business of the Space Economy
- Geopolitics for Business and Strategy
- Principles of Marketing
- Principles of Human Resource Management
- Principles of Management
- Personal and Professional Development
- Legal and Economic Business Contexts
- Business Finance and Reporting
- AI in Business
- Consumers, Brands and Digital Marketing
- Strategic Brand Management
- Marketing Strategy
- Entrepreneurship
- Consumer Behaviour
- Applied Marketing Research and Insight
- Consultancy Challenge
- Marketing Communications and Digital Media
- Marketing Theory
Questions about this course
How much do graduates of BA Marketing with Foundation Year at University of Leicester earn?
The median salary is £28,000 after 15 months, £27,500 after 3 years, £39,500 after 5 years. After five years the middle half of graduates earn between £29,500 and £51,500. The £39,500 median after five years is £8,000 more than the UK median for Marketing.
What do graduates of BA Marketing with Foundation Year at University of Leicester do next?
88% were in work or further study 15 months after finishing (Graduate Outcomes 2023-24).
Are students happy with the teaching on BA Marketing with Foundation Year at University of Leicester?
88% of final-year students were positive about the teaching in the National Student Survey 2025-26.
What grades do I need for BA Marketing with Foundation Year at University of Leicester?
The typical offer is BCC at A level. The average entrant had 118 UCAS points.
Is BA Marketing with Foundation Year at University of Leicester accredited?
Yes. Accredited by the Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Graduate Gateway. Accredited by the Institute of Leadership and Management (ILM).
Does BA Marketing with Foundation Year at University of Leicester include a placement year or year abroad?
The course has an optional placement year and an optional year abroad.
How many students continue on BA Marketing with Foundation Year at University of Leicester?
96% of students continued into their second year, and 3% left higher education.