BA Journalism and Marketing
About this course
BA in Marketing and Journalism (Hons). Core topics include Marketing. The programme combines both subject areas equally, with a final-year group project developing a website on a chosen topic. Journalism staff have industry backgrounds in television, newspapers, radio, social media and PR, and the course includes optional modules across both disciplines.
Written by AI from the university's course page and module list. It can get details wrong, so check the official course page before you rely on it.
Entry requirements
A level: BBB
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What students say
Based on about 9 final-year students who answered, across similar courses at this university (a small group: a rough guide only)
- Teaching on my course: 92%
- Learning opportunities: 96%
- Assessment and feedback: 79%
- Academic support: 100%
- Organisation and management: 92%
- Learning resources: 89%
- Student voice: 92%
Do students stay on the course?
Based on about 20 students who started, across similar courses at this university (a small group: a rough guide only)
- Continued on course: 95%
- Moved to a lower qualification: 5%
What graduates do next
Based on about 11 graduates who answered, across similar courses at this university (a small group: a rough guide only)
- Working: 80%
- Further study: 10%
- Unemployed: 5%
Most common jobs
- Finance Professionals: 22%
- Administrative occupations: 18%
- Business and public service associate professionals: 18%
- Elementary occupations: 7%
- Managers, directors and senior officials: 6%
- Find their work meaningful: 85%
- Feel on track for their future plans: 80%
- Use what they learnt on the course: 75%
Where graduates work (5 years on)
Based on about 30 graduates, across similar courses at this university
- North West: 10%
- East Midlands: 35%
- West Midlands: 10%
- London: 35%
- South East: 5%
- South West: 5%
Who gets in
Based on about 15 students who started, across similar courses at this university (a small group: a rough guide only)
- A levels: 100%
Accreditation & quality ratings
TEF 2023 (whole university): Gold overall, Silver for student experience, Gold for student outcomes.
Modules
- Multi-Media Journalism Project 1
- Multi-Media Journalism Project 2
- Geopolitics for Business and Strategy
- The Management and Shaping of Innovation
- Crisis Management
- News Basics
- Journalism Ethics and Regulation
- Principles of Marketing
- Principles of Management
- Features Journalism
- Podcasting and Radio Journalism
- Consumers, Brands and Digital Marketing
- Data Insights for Business Decisions
- Digital and Social Media Journalism: Context and Practice
- Strategic Brand Management
- Consumer Behaviour
- Media and Communication Research in Practice
- Marketing Communications and Digital Media
- Applied Marketing Research and Insight
- Magazine Journalism
- Data Journalism
- Sports Journalism 1
- Journalism Studies
- Arts Journalism
Questions about this course
How much do graduates of BA Journalism and Marketing at University of Leicester earn?
The median salary is £25,500 after 15 months, £25,000 after 3 years, £32,000 after 5 years. After five years the middle half of graduates earn between £27,500 and £41,000. The £32,000 median after five years is £500 more than the UK median for Marketing.
What do graduates of BA Journalism and Marketing at University of Leicester do next?
90% were in work or further study 15 months after finishing (Graduate Outcomes 2023-24).
Are students happy with the teaching on BA Journalism and Marketing at University of Leicester?
92% of final-year students were positive about the teaching in the National Student Survey 2025-26.
What grades do I need for BA Journalism and Marketing at University of Leicester?
The typical offer is BBB at A level. The average entrant had 110 UCAS points.
Does BA Journalism and Marketing at University of Leicester include a placement year or year abroad?
The course has an optional placement year and an optional year abroad.
How many students continue on BA Journalism and Marketing at University of Leicester?
95% of students continued into their second year, and 0% left higher education.