BSc Marketing
About this course
BSc in Marketing, a marketing degree centred on contemporary commercial theory, brand management and analytical techniques. Core topics include Research Methods, Accounting, Marketing, Entrepreneurship, Global & Comparative Perspective. This CIM-accredited programme provides professional exemptions on Level 4 Certificate and Level 6 CIM Diploma qualifications, and includes industrial placement opportunities. The first year introduces foundational subjects through Essentials of Marketing, Cross-Cultural Consumer Behaviour, Integrated Marketing Communications and Introduction to Marketing Analytics. The second year progresses to specialized topics including Marketing Research, Building and Managing Brands, Digital Marketing and AI, Selling and Sales Management, and Global Services Marketing. The final year focuses on advanced studies featuring Marketing Strategy, International Marketing, Customer Relationship Analytics and Management, alongside a Dissertation/Project in Marketing. Optional modules across the degree allow students to explore areas such as accounting, business ethics, and enterprise management.
Written by AI from the university's course page and module list. It can get details wrong, so check the official course page before you rely on it.
Entry requirements
A level: AAB BTEC: Applicants declaring a BTEC National Extended Diploma in Business or Enterprise and Entrepreneurship or Marketing must achieve Distinction Distinction Distinction (an A-level is not required). For other BTEC qualifications alongside academic A-levels, please see our BTEC entry requirements . IB: 35 points overall with 16 points from Higher Level subjects. Plus Mathematics can be met via a 5 at Standard Level or a 4 at Higher Level. English Language can be met via a 5 at Standard Level or Higher Level English A, or a 7 at Standard Level English B, or a 6 at Higher Level English B.
See the highest paying Business & Accounting degrees in the UK →
What students say
Based on about 63 final-year students who answered, across similar courses at this university
- Teaching on my course: 83%
- Learning opportunities: 85%
- Assessment and feedback: 84%
- Academic support: 93%
- Organisation and management: 92%
- Learning resources: 90%
- Student voice: 86%
Do students stay on the course?
Based on about 80 students who started, across similar courses at this university
- Continued on course: 94%
- Left higher education: 5%
Where graduates work (5 years on)
Based on about 50 graduates, across similar courses at this university
- North West: 15%
- Yorkshire and the Humber: 15%
- East Midlands: 5%
- East of England: 15%
- London: 35%
- South East: 15%
Who gets in
Based on about 115 students who started, across similar courses at this university
- A levels: 91%
- Baccalaureate: 1%
- Access course: 1%
- Other HE qualification: 6%
Accreditation & quality ratings
- Accredited by the Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Graduate Gateway.
TEF 2023 (whole university): Silver overall, Bronze for student experience, Silver for student outcomes.
Modules
- Academic and Professional Development for Studies in Marketing
- Essentials of Marketing
- Cross-Cultural Consumer Behaviour
- Integrated Marketing Communications
- Introduction to Marketing Analytics
- Social Media, Content and Influencer Marketing
- Creativity and Marketing
- Business and Society: Organisation Theory
- Starting Your Own Business
- Accounting for Managers
- Marketing Research
- Building and Managing Brands
- Digital Marketing and AI
- Selling and Sales Management
- Global Services Marketing
- Corporate Communications & Public Relations
- Retail Marketing
- From Study to Work
- How Managers Make Decisions
- Enterprise and Innovation
- Ethics and Sustainability
- Leading and Managing Small Businesses
- Entrepreneurship in Theory and Practice
- Managing Innovation in Business
- New Enterprise Planning
- Leadership Ethics
- Sustainability in Business
- advanced marketing analytics
- marketing in specialist industries (e.g., fashion, sport)
- key issues and concepts of leadership in organisations
- Marketing Strategy
- International Marketing
- Customer Relationship Analytics and Management
- Dissertation/Project in Marketing
- Marketing Consultancy Project
- Marketing in Specialist Industries
- Innovation Thinking and Practice
- Leadership in Organisations
- Critical Perspective in Enterprise and Entrepreneurship
- Diversity Management
- develop a critical perspective on diversity management by understanding it in varied historical and contemporary contexts
- understand how organisations may practice diversity
- learn to evaluate the function and potential of various diversity initiatives/strategies.
- Business Ethics
Questions about this course
How much do graduates of BSc Marketing at University of Leeds earn?
The median salary is £28,000 after 3 years, £42,000 after 5 years. After five years the middle half of graduates earn between £33,000 and £51,000. The £42,000 median after five years is £10,500 more than the UK median for Marketing.
Are students happy with the teaching on BSc Marketing at University of Leeds?
83% of final-year students were positive about the teaching in the National Student Survey 2025-26.
What grades do I need for BSc Marketing at University of Leeds?
The typical offer is AAB at A level, or 35 points in the IB. The average entrant had 146 UCAS points.
Is BSc Marketing at University of Leeds accredited?
Yes. Accredited by the Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Graduate Gateway.
Does BSc Marketing at University of Leeds include a placement year or year abroad?
The course has an optional placement year and an optional year abroad.
How many students continue on BSc Marketing at University of Leeds?
94% of students continued into their second year, and 5% left higher education.