BA Fashion Marketing
About this course
BA Fashion Marketing, a marketing and fashion design degree focusing on industry practices from concept to consumer. Core topics include Research Methods and Marketing. Students complete a major research project and a fashion design innovation project in the final year. The first year establishes core knowledge through modules such as Fashion Marketing Theories and Identities, Design Studies: Foundation, The Fashion Industry, and Introduction to Information Design. The second year expands into broader concepts with Fashion Trends and Brand Communication, Design Studies: Exploration, Design for Interaction and Experience, and Fashion Management Issues & Strategies. Optional choices across the programme allow study in areas like Strategic Marketing for the Creative Industries, Digital Photography, Consumer Neuromarketing, and Collaborative Brand Management.
Written by AI from the university's course page and module list. It can get details wrong, so check the official course page before you rely on it.
Entry requirements
A level: ABB BTEC: DDM in art/design. Excluding Art Foundation Diploma; please see Other Qualifications section. IB: 34 points overall with 16 at Higher Level including 5 in Visual Arts or Business (if coming through a business route, rather than art/design, applicants are set a task to assess their creative potential) and 4 in English.
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What students say
Based on about 22 final-year students who answered (a small group: a rough guide only)
- Teaching on my course: 88%
- Learning opportunities: 88%
- Assessment and feedback: 89%
- Academic support: 96%
- Organisation and management: 99%
- Learning resources: 87%
- Student voice: 88%
Do students stay on the course?
Based on about 60 students who started
- Continued on course: 95%
- Left higher education: 3%
- Moved to a lower qualification: 2%
Where graduates work (5 years on)
Based on about 220 graduates, across similar courses at this university
- North East: 4%
- North West: 17%
- Yorkshire and the Humber: 19%
- East Midlands: 7%
- West Midlands: 3%
- East of England: 8%
- London: 29%
- South East: 9%
- South West: 1%
- Wales: 1%
- Scotland: 1%
Who gets in
Based on about 100 students who started
- A levels: 96%
- Baccalaureate: 1%
- Access course: 1%
- Other HE qualification: 2%
Accreditation & quality ratings
TEF 2023 (whole university): Silver overall, Bronze for student experience, Silver for student outcomes.
Modules
- Fashion Marketing Theories and Identities
- Design Studies: Foundation
- Creative Challenges and Communication
- The Fashion Industry
- Introduction to Information Design
- Creative Thinking
- Introduction to Photography
- Colour Design and Application
- Drawing beyond itself
- Editorial Design: Text, Image, Narrative
- Or a University of Leeds Discovery Module
- Fashion Trends and Brand Communication
- Design Studies: Exploration
- Design for Interaction and Experience
- You must take one module
- 20th Century Fashion
- Fashion Management Issues & Strategies
- Strategic Marketing for the Creative Industries
- Digital Photography
- Designing for Colour
- Contemporary Illustration
- Collage Culture
- The Art and Science of Cosmetic Products
- University of Leeds Discovery Module
- Major Research Project
- Fashion Design Innovation Project
- Fashion Innovation Contexts: Products Realisation
- Consumer Neuromarketing
- Collaborative Brand Management
- Fashion Styling and Photography
- AI, Games and Ethics
- Design for Social Enterprise
- Social Design
- Creative Advertising
- University of Leeds Discovery Module
Questions about this course
How much do graduates of BA Fashion Marketing at University of Leeds earn?
The median salary is £24,000 after 3 years, £31,000 after 5 years. After five years the middle half of graduates earn between £26,000 and £38,000. The £31,000 median after five years is £500 less than the UK median for Marketing.
Are students happy with the teaching on BA Fashion Marketing at University of Leeds?
88% of final-year students were positive about the teaching in the National Student Survey 2025-26.
What grades do I need for BA Fashion Marketing at University of Leeds?
The typical offer is ABB at A level, or 34 points in the IB. The average entrant had 136 UCAS points.
Does BA Fashion Marketing at University of Leeds include a placement year or year abroad?
The course has an optional year abroad.
How many students continue on BA Fashion Marketing at University of Leeds?
95% of students continued into their second year, and 3% left higher education.