BA Business Management with Marketing
About this course
BA in Business Management with Marketing, a marketing and business and management degree focused on organizational strategy and commercial operations. Core topics include Marketing, Accounting, Human Behaviour, Entrepreneurship, Research Methods, Data Analysis, Artificial Intelligence & Machine Learning, and Social & Cultural Analysis. The programme holds professional accreditation from the Chartered Institute of Marketing and offers optional industrial placement or study abroad years. The first year establishes core foundations through modules such as Academic and Professional Development for Studies in Marketing, Accounting for Managers, Organisational Behaviour, and Fundamentals of Marketing. Students also choose from various optional modules covering economic principles, social enterprise, and business analytics. The second year progresses to advanced operational and analytical topics with compulsory modules including Consumer Behaviour, How Managers Make Decisions, Marketing Research, Corporate Social Responsibility, and Managing Operations, Supply Chains and Digital Technologies. Second-year options span areas such as brand management, data visualization, and leadership ethics. The final year focuses on strategic application and independent research through compulsory modules like International Marketing, Dissertation/Project in Management, Advertising and Promotional Management, and Marketing Strategy. Optional study areas in the final year include business ethics, enterprise consultancy, and the ethics of artificial intelligence.
Written by AI from the university's course page and module list. It can get details wrong, so check the official course page before you rely on it.
Entry requirements
A level: AAA BTEC: Applicants declaring a BTEC National Extended Diploma in Business or Enterprise and Entrepreneurship or Marketing must achieve Distinction* Distinction Distinction (an A-level is not required). IB: 35 points overall with 17 points from Higher Level subjects. Plus Mathematics can be met via a 5 at Standard Level or a 4 at Higher Level. English Language can be met via a 5 at Standard Level or Higher Level English A, or a 7 at Standard Level English B, or a 6 at Higher Level English B.
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What students say
Based on about 32 final-year students who answered
- Teaching on my course: 83%
- Learning opportunities: 86%
- Assessment and feedback: 86%
- Academic support: 90%
- Organisation and management: 93%
- Learning resources: 93%
- Student voice: 89%
Do students stay on the course?
Based on about 85 students who started
- Continued on course: 97%
- Left higher education: 3%
Where graduates work (5 years on)
Based on about 130 graduates, across similar courses at this university
- North East: 2%
- North West: 21%
- Yorkshire and the Humber: 17%
- East Midlands: 5%
- West Midlands: 4%
- East of England: 5%
- London: 33%
- South East: 10%
- South West: 1%
- Wales: 2%
Who gets in
Based on about 115 students who started
- A levels: 86%
- Baccalaureate: 1%
- Access course: 2%
- Other HE qualification: 12%
Accreditation & quality ratings
- Accredited by the EFMD Quality Improvement System.
- Accredited by the Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Graduate Gateway.
- Accredited by the Association to Advance Collegiate Schools of Business (AACSB).
TEF 2023 (whole university): Silver overall, Bronze for student experience, Silver for student outcomes.
Modules
- Academic and Professional Development for Studies in Marketing
- Accounting for Managers
- Organisational Behaviour
- Fundamentals of Marketing
- Introduction to Enterprise and Entrepreneurship
- Principles of International Business
- Business and Society: Organisation Theory
- Business and Society: Social Theory
- The Contemporary Business Environment
- Understanding Social Enterprise
- Starting Your Own Business
- Business Analytics 1
- Social Media, Content and Influencer Marketing.
- Economics for Management
- Consumer Behaviour
- How Managers Make Decisions
- Marketing Research
- Corporate Social Responsibility
- Managing Operations, Supply Chains and Digital Technologies
- Skills for Management Professionals
- Organisational Behaviour in Practice
- Advanced Management Decision Making
- From Study to Work
- Business and the Legal Environment
- Managing International Business
- Business Analytics in a Global World
- Experiencing the World of Work
- Building and Managing Brands
- Perspectives on Creativity and Innovation
- Visualising and Analysing Data Effectively
- Evidence Based Consultancy
- Leading and Managing Small Businesses
- Entrepreneurship in Theory and Practice
- Managing Innovation in Business
- New Enterprise Planning
- Leadership Ethics
- Sustainability in Business
- Optimisation and AI for Business
- International Marketing
- Dissertation/Project in Management
- Advertising and Promotional Management
- Marketing Strategy
- Strategic Management
- International Business Management
- Leadership in Organisations
- Current Issues in Decision Making
- Managing Global Value Chains
- Innovation in Practice for Change and Imapct
- Social Impact Start-up Academy
- Behavioural Science in the Contemporary Workplace
- Customer Relationship Analytics and Management
- Strategic Human Resources Management
- Data Analytics for Business
- People Analytics: Strategy and Practice
- Enterprise Consultancy
- Contemporary Management Consulting
- Critical Perspective in Enterprise and Entrepreneurship
- Diversity Management
- Business Ethics
- Sustainable Business Futures: Policy and Practice
- Ethics of Artificial Intelligence
- Managing Social Media and Digital Work
- Managing Innovation and Technology
Questions about this course
How much do graduates of BA Business Management with Marketing at University of Leeds earn?
The median salary is £33,000 after 3 years, £43,500 after 5 years. After five years the middle half of graduates earn between £34,000 and £56,000. The £43,500 median after five years is £12,000 more than the UK median for Marketing.
Are students happy with the teaching on BA Business Management with Marketing at University of Leeds?
83% of final-year students were positive about the teaching in the National Student Survey 2025-26.
What grades do I need for BA Business Management with Marketing at University of Leeds?
The typical offer is AAA at A level, or 35 points in the IB. The average entrant had 156 UCAS points.
Is BA Business Management with Marketing at University of Leeds accredited?
Yes. Accredited by the EFMD Quality Improvement System. Accredited by the Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Graduate Gateway. Accredited by the Association to Advance Collegiate Schools of Business (AACSB).
Does BA Business Management with Marketing at University of Leeds include a placement year or year abroad?
The course has an optional placement year and an optional year abroad.
How many students continue on BA Business Management with Marketing at University of Leeds?
97% of students continued into their second year, and 3% left higher education.