BSc Marketing with Psychology (Industry)
About this course
BSc Hons in Marketing with Psychology (Industry), an undergraduate degree centred on the intersection of consumer behaviour, psychological science, and commercial strategy within the Psychology and Marketing subject area. Core topics include Statistics, Research Methods, Project Management, Marketing, Historical Research, Critical & Analytical Thinking, Ethics & Professional Practice, Entrepreneurship, Human Behaviour, and Global & Comparative Perspective. The four-year programme incorporates a third-year industry placement year, allowing students to gain graduate-level work experience before returning to complete their final studies. The first year establishes fundamental knowledge through compulsory modules such as Marketing Fundamentals, Developmental Psychology and Neuropsychology, Consumers and Communications, Cognitive and Social Psychology, and Professional Development for Marketing, alongside optional modules including Introduction to Markets, Foundations of Entrepreneurship and Innovation, and Economics for Business. The second year expands upon these themes with core modules like Marketing Research Methods, Consumer Behaviour, Cognitive Psychology, Social Psychology, and Digital Marketing and Analytics, supported by options such as Marketing in Practice, Innovation and New Product Development, and Spreadsheet Modelling Techniques. The final year involves advanced core study through the Research Consultancy Project, Cognition: From Laboratory Research to Everyday Behaviour, and Current Directions in Social Psychology. Students can further tailor their studies through various optional modules, including Brand Strategy, International Marketing Management, Clinical Psychology, and Cyberpsychology, culminating in a live client consultancy project.
Written by AI from the university's course page and module list. It can get details wrong, so check the official course page before you rely on it.
Entry requirements
A level: ABB IB: 32 points overall with 16 points from the best 3 HL subjects
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What students say
Based on about 74 final-year students who answered, across similar courses at this university
- Teaching on my course: 87%
- Learning opportunities: 87%
- Assessment and feedback: 77%
- Academic support: 90%
- Organisation and management: 90%
- Learning resources: 92%
- Student voice: 79%
Do students stay on the course?
Based on about 110 students who started, across similar courses at this university
- Continued on course: 94%
- Left higher education: 6%
What graduates do next
Based on about 28 graduates who answered, across similar courses at this university (a small group: a rough guide only)
- Working: 85%
- Working and studying: 5%
- Further study: 5%
Most common jobs
- Teaching and Childcare Support Occupation: 19%
- Business and public service associate professionals: 17%
- Teaching Professionals: 10%
- Administrative occupations: 8%
- Caring personal services: 8%
- Find their work meaningful: 70%
- Feel on track for their future plans: 65%
- Use what they learnt on the course: 55%
Where graduates work (5 years on)
Based on about 135 graduates, across similar courses at this university
- North East: 1%
- North West: 28%
- Yorkshire and the Humber: 11%
- East Midlands: 2%
- West Midlands: 6%
- East of England: 10%
- London: 26%
- South East: 12%
- South West: 1%
- Wales: 1%
- Scotland: 2%
- Northern Ireland: 1%
Who gets in
Based on about 105 students who started, across similar courses at this university
- A levels: 96%
- Baccalaureate: 2%
- Other HE qualification: 2%
Accreditation & quality ratings
TEF 2023 (whole university): Gold overall, Silver for student experience, Gold for student outcomes.
Modules
- Marketing Fundamentals
- Developmental Psychology and Neuropsychology
- Consumers and Communications
- Cognitive and Social Psychology
- Professional Development for Marketing
- Introduction to Markets
- Foundations of Entrepreneurship and Innovation
- Key Issues and Debates in Organisations, Work and Technologies
- Economics for Business
- Media, Power and Identity
- Marketing Research Methods
- Consumer Behaviour
- Cognitive Psychology
- Social Psychology
- Digital Marketing and Analytics
- Marketing in Practice
- Innovation and New Product Development
- Marketing of Services
- Entrepreneurship in Context
- Understanding People and Management
- Spreadsheet Modelling Techniques
- Visual Cultures
- Global Business Knowledge and Mindset
- Placement Year
- Research Consultancy Project
- Cognition: From Laboratory Research to Everyday Behaviour
- Current Directions in Social Psychology
- Brand Strategy
- International Marketing Management
- Business to Business Marketing and Negotiations
- Clinical Psychology
- Innovations in Developmental Psychology
- Cyberpsychology
- Strategic Marketing
- Contemporary Issues in Marketing
- Advanced Consumer Behaviour
- Influencer Marketing
Questions about this course
How much do graduates of BSc Marketing with Psychology (Industry) at Lancaster University earn?
The median salary is £27,000 after 15 months, £29,500 after 3 years, £39,500 after 5 years. After five years the middle half of graduates earn between £28,500 and £52,500. The £39,500 median after five years is £12,000 more than the UK median for Psychology.
What do graduates of BSc Marketing with Psychology (Industry) at Lancaster University do next?
95% were in work or further study 15 months after finishing (Graduate Outcomes 2023-24).
Are students happy with the teaching on BSc Marketing with Psychology (Industry) at Lancaster University?
87% of final-year students were positive about the teaching in the National Student Survey 2025-26.
What grades do I need for BSc Marketing with Psychology (Industry) at Lancaster University?
The typical offer is ABB at A level, or 32 points in the IB. The average entrant had 143 UCAS points.
Does BSc Marketing with Psychology (Industry) at Lancaster University include a placement year or year abroad?
The course has a compulsory placement year.
How many students continue on BSc Marketing with Psychology (Industry) at Lancaster University?
94% of students continued into their second year, and 6% left higher education.