BSc Marketing with Psychology
About this course
BSc Hons in Marketing with Psychology, a psychology and marketing degree centred on the application of psychological principles within business and consumer contexts. Core topics include Statistics, Research Methods, Project Management, Marketing, Historical Research, Critical & Analytical Thinking, Entrepreneurship, Human Behaviour, and Global & Comparative Perspective. The curriculum is delivered jointly by the departments of marketing and psychology, featuring a final-year client-facing consultancy project. The first year introduces foundational principles through compulsory modules such as Marketing Fundamentals, Developmental Psychology and Neuropsychology, Consumers and Communications, Cognitive and Social Psychology, and Professional Development for Marketing, alongside optional studies like Introduction to Markets, Foundations of Entrepreneurship and Innovation, Key Issues and Debates in Organisations, Work and Technologies, Economics for Business, and Media, Power and Identity. The second year advances into specialized study with compulsory modules including Marketing Research Methods, Consumer Behaviour, Cognitive Psychology, Social Psychology, and Digital Marketing and Analytics, supported by optional choices such as Marketing in Practice, Innovation and New Product Development, Marketing of Services, Entrepreneurship in Context, Understanding People and Management, Spreadsheet Modelling Techniques, Visual Cultures, and Global Business Knowledge and Mindset. The final year centers on applied practice through core modules like Research Consultancy Project, Cognition: From Laboratory Research to Everyday Behaviour, and Current Directions in Social Psychology. Students can further tailor their studies through optional modules spanning Brand Strategy, International Marketing Management, Business to Business Marketing and Negotiations, Clinical Psychology, Innovations in Developmental Psychology, Cyberpsychology, Strategic Marketing, Contemporary Issues in Marketing, Advanced Consumer Behaviour, and Influencer Marketing.
Written by AI from the university's course page and module list. It can get details wrong, so check the official course page before you rely on it.
Entry requirements
A level: ABB IB: 32 points overall with 16 points from the best 3 HL subjects
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Admissions (2022 entry, home applicants)
Offer rate 85%: 29 offers from 34 applications, from the university's Freedom of Information return.
What students say
Based on about 18 final-year students who answered (a small group: a rough guide only)
- Teaching on my course: 88%
- Learning opportunities: 87%
- Assessment and feedback: 84%
- Academic support: 95%
- Organisation and management: 87%
- Learning resources: 95%
- Student voice: 81%
Do students stay on the course?
Based on about 10 students who started (a small group: a rough guide only)
- Continued on course: 90%
- Left higher education: 10%
What graduates do next
Based on about 6 graduates who answered (a small group: a rough guide only)
- Working: 100%
Most common jobs
- Teaching and Childcare Support Occupation: 19%
- Business and public service associate professionals: 17%
- Teaching Professionals: 10%
- Administrative occupations: 8%
- Caring personal services: 8%
- Find their work meaningful: 70%
- Feel on track for their future plans: 65%
- Use what they learnt on the course: 55%
Where graduates work (5 years on)
Based on about 135 graduates, across similar courses at this university
- North East: 1%
- North West: 28%
- Yorkshire and the Humber: 11%
- East Midlands: 2%
- West Midlands: 6%
- East of England: 10%
- London: 26%
- South East: 12%
- South West: 1%
- Wales: 1%
- Scotland: 2%
- Northern Ireland: 1%
Who gets in
Based on about 10 students who started (a small group: a rough guide only)
- A levels: 90%
- Baccalaureate: 10%
Accreditation & quality ratings
- Accredited by the EFMD Quality Improvement System.
- Accredited by the Association to Advance Collegiate Schools of Business (AACSB).
TEF 2023 (whole university): Gold overall, Silver for student experience, Gold for student outcomes.
Modules
- Marketing Fundamentals
- Developmental Psychology and Neuropsychology
- Consumers and Communications
- Cognitive and Social Psychology
- Professional Development for Marketing
- Introduction to Markets
- Foundations of Entrepreneurship and Innovation
- Key Issues and Debates in Organisations, Work and Technologies
- Economics for Business
- Media, Power and Identity
- Marketing Research Methods
- Consumer Behaviour
- Cognitive Psychology
- Social Psychology
- Digital Marketing and Analytics
- Marketing in Practice
- Innovation and New Product Development
- Marketing of Services
- Entrepreneurship in Context
- Understanding People and Management
- Spreadsheet Modelling Techniques
- Visual Cultures
- Global Business Knowledge and Mindset
- Research Consultancy Project
- Cognition: From Laboratory Research to Everyday Behaviour
- Current Directions in Social Psychology
- Brand Strategy
- International Marketing Management
- Business to Business Marketing and Negotiations
- Clinical Psychology
- Innovations in Developmental Psychology
- Cyberpsychology
- Strategic Marketing
- Contemporary Issues in Marketing
- Advanced Consumer Behaviour
- Influencer Marketing
Questions about this course
How much do graduates of BSc Marketing with Psychology at Lancaster University earn?
The median salary is £27,000 after 15 months, £29,500 after 3 years, £39,500 after 5 years. After five years the middle half of graduates earn between £28,500 and £52,500. The £39,500 median after five years is £12,000 more than the UK median for Psychology.
What do graduates of BSc Marketing with Psychology at Lancaster University do next?
100% were in work or further study 15 months after finishing (Graduate Outcomes 2023-24).
Are students happy with the teaching on BSc Marketing with Psychology at Lancaster University?
88% of final-year students were positive about the teaching in the National Student Survey 2025-26.
What grades do I need for BSc Marketing with Psychology at Lancaster University?
The typical offer is ABB at A level, or 32 points in the IB. The average entrant had 154 UCAS points.
What is the offer rate for BSc Marketing with Psychology at Lancaster University?
85% of home applicants received an offer for 2022 entry: 29 offers from 34 applications, according to the university's Freedom of Information return.
Is BSc Marketing with Psychology at Lancaster University accredited?
Yes. Accredited by the EFMD Quality Improvement System. Accredited by the Association to Advance Collegiate Schools of Business (AACSB).
How many students continue on BSc Marketing with Psychology at Lancaster University?
90% of students continued into their second year, and 10% left higher education.