BSc Marketing (Study Abroad)
About this course
BSc Hons in Marketing (Study Abroad), a marketing degree centred on consumer behaviour, digital strategy, and brand development. Core topics include Marketing, Research Methods, Statistics, Project Management, Programming, Entrepreneurship, Artificial Intelligence & Machine Learning, Critical & Analytical Thinking, and Global & Comparative Perspective. The programme includes a dedicated study abroad year at an exchange partner institution and a final-year research consultancy project addressing a real business challenge for a client organisation. The first year introduces foundational principles through compulsory modules such as Marketing Fundamentals, Marketing Communications, Understanding Consumers, Introduction to Markets, and Professional Development for Marketing, alongside optional modules like Economics for Business and Foundations of Entrepreneurship and Innovation. The second year advances into specialized areas with compulsory modules including Marketing Research Methods, Consumer Behaviour, Global Markets and Responsibility, Marketing in Practice, and Digital Marketing and Analytics, plus optional choices such as Innovation and New Product Development and Marketing of Services. Following the third-year study abroad placement, the final year focuses on advanced professional practice with compulsory modules Brand Strategy, Strategic Marketing, and the Research Consultancy Project. Students can tailor their studies through various optional modules, including Advanced Consumer Behaviour, Business to Business Marketing and Negotiations, Contemporary Issues in Marketing, Influencer Marketing, International Marketing Management, Managing People and Change, Global Sustainable Development, Power, Technology and Society, Advanced Spreadsheet Modelling Techniques, Responsible Leadership, Gender and Inclusion, Technological Futures, and The Making of Media and AI Futures.
Written by AI from the university's course page and module list. It can get details wrong, so check the official course page before you rely on it.
Entry requirements
A level: ABB IB: 32 points overall with 16 points from the best 3 HL subjects
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Admissions (2022 entry, home applicants)
Offer rate 88%: 23 offers from 26 applications, from the university's Freedom of Information return.
What students say
Based on about 74 final-year students who answered, across similar courses at this university
- Teaching on my course: 87%
- Learning opportunities: 87%
- Assessment and feedback: 77%
- Academic support: 90%
- Organisation and management: 90%
- Learning resources: 92%
- Student voice: 79%
Do students stay on the course?
Based on about 110 students who started, across similar courses at this university
- Continued on course: 94%
- Left higher education: 6%
What graduates do next
Based on about 28 graduates who answered, across similar courses at this university (a small group: a rough guide only)
- Working: 85%
- Working and studying: 5%
- Further study: 5%
Most common jobs
- Business and public service associate professionals: 50%
- Administrative occupations: 5%
- Business, Research and Administrative Professionals: 5%
- Sales occupations: 5%
- Elementary occupations: 5%
- Find their work meaningful: 70%
- Feel on track for their future plans: 65%
- Use what they learnt on the course: 55%
Where graduates work (5 years on)
Based on about 135 graduates, across similar courses at this university
- North East: 1%
- North West: 28%
- Yorkshire and the Humber: 11%
- East Midlands: 2%
- West Midlands: 6%
- East of England: 10%
- London: 26%
- South East: 12%
- South West: 1%
- Wales: 1%
- Scotland: 2%
- Northern Ireland: 1%
Who gets in
Based on about 105 students who started, across similar courses at this university
- A levels: 96%
- Baccalaureate: 2%
- Other HE qualification: 2%
Accreditation & quality ratings
- Accredited by the Association to Advance Collegiate Schools of Business (AACSB).
- Accredited by the EFMD Quality Improvement System.
TEF 2023 (whole university): Gold overall, Silver for student experience, Gold for student outcomes.
Modules
- Marketing Fundamentals
- Marketing Communications
- Understanding Consumers
- Introduction to Markets
- Professional Development for Marketing
- Economics for Business
- Foundations of Entrepreneurship and Innovation
- Key Issues and Debates in Organisations, Work and Technologies
- Media, Power and Identity
- Foundations in Operations Management
- Marketing Research Methods
- Consumer Behaviour
- Global Markets and Responsibility
- Marketing in Practice
- Digital Marketing and Analytics
- Entrepreneurship in Context
- Global Business Knowledge and Mindset
- Innovation and New Product Development
- Marketing of Services
- Spreadsheet Modelling Techniques
- Understanding People and Management
- Visual Cultures
- Study Abroad
- Research Consultancy Project
- Brand Strategy
- Strategic Marketing
- Advanced Consumer Behaviour
- Business to Business Marketing and Negotiations
- Contemporary Issues in Marketing
- Influencer Marketing
- International Marketing Management
- Managing People and Change
- Global Sustainable Development
- Power, Technology and Society
- Advanced Spreadsheet Modelling Techniques
- Responsible Leadership, Gender and Inclusion
- Technological Futures
- The Making of Media and AI Futures
Questions about this course
How much do graduates of BSc Marketing (Study Abroad) at Lancaster University earn?
The median salary is £27,000 after 15 months, £29,500 after 3 years, £39,500 after 5 years. After five years the middle half of graduates earn between £28,500 and £52,500. The £39,500 median after five years is £8,000 more than the UK median for Marketing.
What do graduates of BSc Marketing (Study Abroad) at Lancaster University do next?
95% were in work or further study 15 months after finishing (Graduate Outcomes 2023-24).
Are students happy with the teaching on BSc Marketing (Study Abroad) at Lancaster University?
87% of final-year students were positive about the teaching in the National Student Survey 2025-26.
What grades do I need for BSc Marketing (Study Abroad) at Lancaster University?
The typical offer is ABB at A level, or 32 points in the IB. The average entrant had 143 UCAS points.
What is the offer rate for BSc Marketing (Study Abroad) at Lancaster University?
88% of home applicants received an offer for 2022 entry: 23 offers from 26 applications, according to the university's Freedom of Information return.
Is BSc Marketing (Study Abroad) at Lancaster University accredited?
Yes. Accredited by the Association to Advance Collegiate Schools of Business (AACSB). Accredited by the EFMD Quality Improvement System.
Does BSc Marketing (Study Abroad) at Lancaster University include a placement year or year abroad?
The course has a compulsory year abroad.
How many students continue on BSc Marketing (Study Abroad) at Lancaster University?
94% of students continued into their second year, and 6% left higher education.