BSc Marketing (Industry)
About this course
BSc Hons in Marketing (Industry), a marketing degree centred on contemporary commercial strategies and consumer behaviour. Core topics include Marketing, Research Methods, Statistics, Project Management, Entrepreneurship, and Artificial Intelligence & Machine Learning. The programme includes a full-year professional placement in the third year, alongside a final-year consultancy project tackling live client briefs for external organisations. The first year covers core disciplinary foundations through modules such as Marketing Fundamentals, Marketing Communications, Understanding Consumers, Introduction to Markets, and Professional Development for Marketing. The second year progresses into specialized areas with Marketing Research Methods, Consumer Behaviour, Global Markets and Responsibility, Marketing in Practice, and Digital Marketing and Analytics. Optional modules across the degree allow students to explore diverse themes such as entrepreneurship, operations management, services marketing, and digital technologies. The final year centres on advanced professional preparation with core modules including Research Consultancy Project, Brand Strategy, and Strategic Marketing, complemented by optional studies in international marketing, influencer campaigns, and responsible leadership.
Written by AI from the university's course page and module list. It can get details wrong, so check the official course page before you rely on it.
Entry requirements
A level: ABB IB: 32 points overall with 16 points from the best 3 HL subjects
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What students say
Based on about 74 final-year students who answered, across similar courses at this university
- Teaching on my course: 87%
- Learning opportunities: 87%
- Assessment and feedback: 77%
- Academic support: 90%
- Organisation and management: 90%
- Learning resources: 92%
- Student voice: 79%
Do students stay on the course?
Based on about 110 students who started, across similar courses at this university
- Continued on course: 94%
- Left higher education: 6%
What graduates do next
Based on about 28 graduates who answered, across similar courses at this university (a small group: a rough guide only)
- Working: 85%
- Working and studying: 5%
- Further study: 5%
Most common jobs
- Business and public service associate professionals: 50%
- Administrative occupations: 5%
- Sales occupations: 5%
- Business, Research and Administrative Professionals: 5%
- Science, engineering and technology associate professionals: 5%
- Find their work meaningful: 70%
- Feel on track for their future plans: 65%
- Use what they learnt on the course: 55%
Where graduates work (5 years on)
Based on about 135 graduates, across similar courses at this university
- North East: 1%
- North West: 28%
- Yorkshire and the Humber: 11%
- East Midlands: 2%
- West Midlands: 6%
- East of England: 10%
- London: 26%
- South East: 12%
- South West: 1%
- Wales: 1%
- Scotland: 2%
- Northern Ireland: 1%
Who gets in
Based on about 105 students who started, across similar courses at this university
- A levels: 96%
- Baccalaureate: 2%
- Other HE qualification: 2%
Accreditation & quality ratings
TEF 2023 (whole university): Gold overall, Silver for student experience, Gold for student outcomes.
Modules
- Marketing Fundamentals
- Marketing Communications
- Understanding Consumers
- Introduction to Markets
- Professional Development for Marketing
- Economics for Business
- Foundations of Entrepreneurship and Innovation
- Key Issues and Debates in Organisations, Work and Technologies
- Media, Power and Identity
- Foundations in Operations Management
- Marketing Research Methods
- Consumer Behaviour
- Global Markets and Responsibility
- Marketing in Practice
- Digital Marketing and Analytics
- Entrepreneurship in Context
- Global Business Knowledge and Mindset
- Innovation and New Product Development
- Marketing of Services
- Spreadsheet Modelling Techniques
- Understanding People and Management
- Visual Cultures
- Placement Year
- Research Consultancy Project
- Brand Strategy
- Strategic Marketing
- Advanced Consumer Behaviour
- Business to Business Marketing and Negotiations
- Contemporary Issues in Marketing
- Influencer Marketing
- International Marketing Management
- Managing People and Change
- Power, Technology and Society
- Responsible Leadership, Gender and Inclusion
- Global Sustainable Development
- Advanced Spreadsheet Modelling Techniques
- Technological Futures
- The Making of Media and AI Futures
Questions about this course
How much do graduates of BSc Marketing (Industry) at Lancaster University earn?
The median salary is £27,000 after 15 months, £29,500 after 3 years, £39,500 after 5 years. After five years the middle half of graduates earn between £28,500 and £52,500. The £39,500 median after five years is £8,000 more than the UK median for Marketing.
What do graduates of BSc Marketing (Industry) at Lancaster University do next?
95% were in work or further study 15 months after finishing (Graduate Outcomes 2023-24).
Are students happy with the teaching on BSc Marketing (Industry) at Lancaster University?
87% of final-year students were positive about the teaching in the National Student Survey 2025-26.
What grades do I need for BSc Marketing (Industry) at Lancaster University?
The typical offer is ABB at A level, or 32 points in the IB. The average entrant had 143 UCAS points.
Does BSc Marketing (Industry) at Lancaster University include a placement year or year abroad?
The course has a compulsory placement year.
How many students continue on BSc Marketing (Industry) at Lancaster University?
94% of students continued into their second year, and 6% left higher education.