BSc Marketing
About this course
BSc Hons in Marketing, a marketing degree centred on commercial strategy, brand development, and consumer behaviour. Core topics include Marketing, Research Methods, Statistics, Project Management, Entrepreneurship, Artificial Intelligence & Machine Learning, Global & Comparative Perspective, Programming, and Critical & Analytical Thinking. Students complete a live client project in their final year, tackling real business challenges for external organisations. The first year covers foundational principles through Marketing Fundamentals, Marketing Communications, Understanding Consumers, Introduction to Markets, and Professional Development for Marketing, alongside optional modules such as Economics for Business and Foundations of Entrepreneurship and Innovation. The second year focuses on consumer insights and digital environments with Marketing Research Methods, Consumer Behaviour, Global Markets and Responsibility, Marketing in Practice, and Digital Marketing and Analytics, plus choices like Innovation and New Product Development and Spreadsheet Modelling Techniques. The final year emphasises advanced practice through the Research Consultancy Project, Brand Strategy, and Strategic Marketing. Optional modules across the degree allow specialisation in areas such as influencer marketing, international business, and sustainable development.
Written by AI from the university's course page and module list. It can get details wrong, so check the official course page before you rely on it.
Entry requirements
A level: ABB IB: 32 points overall with 16 points from the best 3 HL subjects
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Admissions (2022 entry, home applicants)
Offer rate 87%: 100 offers from 115 applications, from the university's Freedom of Information return.
What students say
Based on about 42 final-year students who answered
- Teaching on my course: 86%
- Learning opportunities: 87%
- Assessment and feedback: 75%
- Academic support: 87%
- Organisation and management: 95%
- Learning resources: 95%
- Student voice: 82%
Do students stay on the course?
Based on about 50 students who started
- Continued on course: 90%
- Left higher education: 10%
What graduates do next
Based on about 18 graduates who answered (a small group: a rough guide only)
- Working: 70%
- Working and studying: 5%
- Further study: 5%
- Unemployed: 15%
Most common jobs
- Business and public service associate professionals: 40%
- Elementary occupations: 10%
- Business and Financial Project Management Professionals: 10%
- Managers, directors and senior officials: 10%
- Administrative occupations: 5%
- Find their work meaningful: 70%
- Feel on track for their future plans: 65%
- Use what they learnt on the course: 55%
Where graduates work (5 years on)
Based on about 135 graduates, across similar courses at this university
- North East: 1%
- North West: 28%
- Yorkshire and the Humber: 11%
- East Midlands: 2%
- West Midlands: 6%
- East of England: 10%
- London: 26%
- South East: 12%
- South West: 1%
- Wales: 1%
- Scotland: 2%
- Northern Ireland: 1%
Who gets in
Based on about 35 students who started
- A levels: 95%
- Other HE qualification: 5%
Accreditation & quality ratings
- Accredited by the Association to Advance Collegiate Schools of Business (AACSB).
- Accredited by the EFMD Quality Improvement System.
TEF 2023 (whole university): Gold overall, Silver for student experience, Gold for student outcomes.
Modules
- Marketing Fundamentals
- Marketing Communications
- Understanding Consumers
- Introduction to Markets
- Professional Development for Marketing
- Media, Power and Identity
- Economics for Business
- Foundations of Entrepreneurship and Innovation
- Key Issues and Debates in Organisations, Work and Technologies
- Foundations in Operations Management
- Marketing Research Methods
- Consumer Behaviour
- Global Markets and Responsibility
- Marketing in Practice
- Digital Marketing and Analytics
- Entrepreneurship in Context
- Global Business Knowledge and Mindset
- Innovation and New Product Development
- Marketing of Services
- Spreadsheet Modelling Techniques
- Understanding People and Management
- Visual Cultures
- Research Consultancy Project
- Brand Strategy
- Strategic Marketing
- Advanced Consumer Behaviour
- Business to Business Marketing and Negotiations
- Contemporary Issues in Marketing
- Influencer Marketing
- International Marketing Management
- Managing People and Change
- Power, Technology and Society
- Global Sustainable Development
- Responsible Leadership, Gender and Inclusion
- Technological Futures
- Advanced Spreadsheet Modelling Techniques
- The Making of Media and AI Futures
Questions about this course
How much do graduates of BSc Marketing at Lancaster University earn?
The median salary is £27,000 after 15 months, £29,500 after 3 years, £39,500 after 5 years. After five years the middle half of graduates earn between £28,500 and £52,500. The £39,500 median after five years is £8,000 more than the UK median for Marketing.
What do graduates of BSc Marketing at Lancaster University do next?
75% were in work or further study 15 months after finishing (Graduate Outcomes 2023-24).
Are students happy with the teaching on BSc Marketing at Lancaster University?
86% of final-year students were positive about the teaching in the National Student Survey 2025-26.
What grades do I need for BSc Marketing at Lancaster University?
The typical offer is ABB at A level, or 32 points in the IB. The average entrant had 150 UCAS points.
What is the offer rate for BSc Marketing at Lancaster University?
87% of home applicants received an offer for 2022 entry: 100 offers from 115 applications, according to the university's Freedom of Information return.
Is BSc Marketing at Lancaster University accredited?
Yes. Accredited by the Association to Advance Collegiate Schools of Business (AACSB). Accredited by the EFMD Quality Improvement System.
How many students continue on BSc Marketing at Lancaster University?
90% of students continued into their second year, and 10% left higher education.