BSc Marketing and Design (Study Abroad)
About this course
BSc Hons in Marketing and Design (Study Abroad), a marketing and fashion design degree examining the intersection of commercial strategy and creative practice. Core topics include Marketing, Research Methods, Design & Creative Practice, Critical & Analytical Thinking, Global & Comparative Perspective, Artificial Intelligence & Machine Learning, and Laboratory Techniques. Students spend their third year studying abroad at an exchange partner institution. The first year covers foundational concepts through Marketing Fundamentals, Consumers and Communications, The Reflective Design Process, Visual Communication, Design Sprints, and Professional Development for Marketing. The second year introduces core studies in Insight-led Design, Design Visualisation, Marketing in Practice, and Digital Marketing and Analytics, alongside optional choices such as Design for Sustainability, Speculative Design, Consumer Behaviour, Marketing Research Methods, Global Markets and Responsibility, and Global Business Knowledge and Mindset. The final year centers on advanced compulsory modules including Design Consultancy, Brand Strategy, and Design Leadership, complemented by options like International Marketing Management, Business to Business Marketing and Negotiations, Contemporary Issues in Marketing, Advanced Consumer Behaviour, Influencer Marketing, and Strategic Marketing.
Written by AI from the university's course page and module list. It can get details wrong, so check the official course page before you rely on it.
Entry requirements
A level: ABB IB: 32 points overall with 16 points from the best 3 HL subjects
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What students say
Based on about 17 final-year students who answered, across similar courses at this university (a small group: a rough guide only)
- Teaching on my course: 87%
- Learning opportunities: 81%
- Assessment and feedback: 78%
- Academic support: 89%
- Organisation and management: 77%
- Learning resources: 83%
- Student voice: 88%
Do students stay on the course?
Based on about 30 students who started, across similar courses at this university
- Continued on course: 95%
- Left higher education: 5%
What graduates do next
Based on about 10 graduates who answered, across similar courses at this university (a small group: a rough guide only)
- Working: 80%
- Working and studying: 10%
- Further study: 10%
Most common jobs
- Business and public service associate professionals: 50%
- Administrative occupations: 5%
- Business, Research and Administrative Professionals: 5%
- Sales occupations: 5%
- Science, engineering and technology associate professionals: 5%
- Find their work meaningful: 80%
- Feel on track for their future plans: 55%
- Use what they learnt on the course: 65%
Where graduates work (5 years on)
Based on about 55 graduates, across similar courses at this university
- North East: 9%
- North West: 36%
- Yorkshire and the Humber: 14%
- East Midlands: 1%
- West Midlands: 9%
- East of England: 5%
- London: 16%
- South East: 8%
- South West: 2%
- Northern Ireland: 1%
Who gets in
Based on about 35 students who started, across similar courses at this university
- A levels: 90%
- Baccalaureate: 10%
- Other HE qualification: 5%
Accreditation & quality ratings
TEF 2023 (whole university): Gold overall, Silver for student experience, Gold for student outcomes.
Modules
- Marketing Fundamentals
- Consumers and Communications
- The Reflective Design Process
- Visual Communication
- Design Sprints
- Professional Development for Marketing
- Insight-led Design
- Design Visualisation
- Marketing in Practice
- Digital Marketing and Analytics
- Design for Sustainability
- Speculative Design
- Consumer Behaviour
- Marketing Research Methods
- Global Markets and Responsibility
- Global Business Knowledge and Mindset
- Study Abroad
- Design Consultancy
- Brand Strategy
- Design Leadership
- International Marketing Management
- Business to Business Marketing and Negotiations
- Contemporary Issues in Marketing
- Advanced Consumer Behaviour
- Influencer Marketing
- Strategic Marketing
Questions about this course
How much do graduates of BSc Marketing and Design (Study Abroad) at Lancaster University earn?
The median salary is £25,500 after 15 months, £22,500 after 3 years, £27,000 after 5 years. After five years the middle half of graduates earn between £21,000 and £33,500. The £27,000 median after five years is £4,500 less than the UK median for Marketing.
What do graduates of BSc Marketing and Design (Study Abroad) at Lancaster University do next?
95% were in work or further study 15 months after finishing (Graduate Outcomes 2023-24).
Are students happy with the teaching on BSc Marketing and Design (Study Abroad) at Lancaster University?
87% of final-year students were positive about the teaching in the National Student Survey 2025-26.
What grades do I need for BSc Marketing and Design (Study Abroad) at Lancaster University?
The typical offer is ABB at A level, or 32 points in the IB. The average entrant had 133 UCAS points.
Does BSc Marketing and Design (Study Abroad) at Lancaster University include a placement year or year abroad?
The course has a compulsory year abroad.
How many students continue on BSc Marketing and Design (Study Abroad) at Lancaster University?
95% of students continued into their second year, and 5% left higher education.