BSc Marketing and Design
About this course
BSc Hons in Marketing and Design, a marketing and fashion design degree centred on the intersection of commercial strategy and creative practice. Core topics include Laboratory Techniques, Research Methods, Marketing, Critical & Analytical Thinking, Artificial Intelligence & Machine Learning, Design & Creative Practice, and Global & Comparative Perspective. The curriculum features a live client consultancy project in the final year and allows study abroad at a partner university through a summer school between the first and second years. The first year builds foundational capabilities through Marketing Fundamentals, Consumers and Communications, The Reflective Design Process, Visual Communication, Design Sprints, and Professional Development for Marketing. The second year progresses into applied scenarios through Insight-led Design, Design Visualisation, Marketing in Practice, and Digital Marketing and Analytics, alongside optional choices such as Design for Sustainability, Speculative Design, Global Markets and Responsibility, Consumer Behaviour, Marketing Research Methods, and Global Business Knowledge and Mindset. The final year focuses on strategic application with Design Consultancy, Brand Strategy, and Design Leadership, while offering optional modules including International Marketing Management, Business to Business Marketing and Negotiations, Contemporary Issues in Marketing, Advanced Consumer Behaviour, Influencer Marketing, and Strategic Marketing.
Written by AI from the university's course page and module list. It can get details wrong, so check the official course page before you rely on it.
Entry requirements
A level: ABB IB: 32 points overall with 16 points from the best 3 HL subjects
See the highest paying Business & Accounting degrees in the UK →
See the highest paying Art, Design, Music & Drama degrees in the UK →
Admissions (2022 entry, home applicants)
Offer rate 83%: 24 offers from 29 applications, from the university's Freedom of Information return.
What students say
Based on about 14 final-year students who answered (a small group: a rough guide only)
- Teaching on my course: 80%
- Learning opportunities: 87%
- Assessment and feedback: 72%
- Academic support: 88%
- Organisation and management: 79%
- Learning resources: 90%
- Student voice: 75%
Do students stay on the course?
Based on about 15 students who started (a small group: a rough guide only)
- Continued on course: 95%
- Left higher education: 5%
What graduates do next
Based on about 11 graduates who answered (a small group: a rough guide only)
- Working: 75%
- Working and studying: 15%
Most common jobs
- Business and public service associate professionals: 50%
- Media Professionals: 30%
- Business, Research and Administrative Professionals: 10%
- Science, engineering and technology associate professionals: 10%
- Find their work meaningful: 80%
- Feel on track for their future plans: 55%
- Use what they learnt on the course: 65%
Where graduates work (5 years on)
Based on about 55 graduates, across similar courses at this university
- North East: 9%
- North West: 36%
- Yorkshire and the Humber: 14%
- East Midlands: 1%
- West Midlands: 9%
- East of England: 5%
- London: 16%
- South East: 8%
- South West: 2%
- Northern Ireland: 1%
Who gets in
Based on about 15 students who started (a small group: a rough guide only)
- A levels: 100%
Accreditation & quality ratings
- Accredited by the EFMD Quality Improvement System.
- Accredited by the Association to Advance Collegiate Schools of Business (AACSB).
TEF 2023 (whole university): Gold overall, Silver for student experience, Gold for student outcomes.
Modules
- Marketing Fundamentals
- Consumers and Communications
- The Reflective Design Process
- Visual Communication
- Design Sprints
- Professional Development for Marketing
- Insight-led Design
- Design Visualisation
- Marketing in Practice
- Digital Marketing and Analytics
- Design for Sustainability
- Speculative Design
- Global Markets and Responsibility
- Consumer Behaviour
- Marketing Research Methods
- Global Business Knowledge and Mindset
- Design Consultancy
- Brand Strategy
- Design Leadership
- International Marketing Management
- Business to Business Marketing and Negotiations
- Contemporary Issues in Marketing
- Advanced Consumer Behaviour
- Influencer Marketing
- Strategic Marketing
Questions about this course
How much do graduates of BSc Marketing and Design at Lancaster University earn?
The median salary is £25,500 after 15 months, £22,500 after 3 years, £27,000 after 5 years. After five years the middle half of graduates earn between £21,000 and £33,500. The £27,000 median after five years is £4,500 less than the UK median for Marketing.
What do graduates of BSc Marketing and Design at Lancaster University do next?
90% were in work or further study 15 months after finishing (Graduate Outcomes 2023-24).
Are students happy with the teaching on BSc Marketing and Design at Lancaster University?
80% of final-year students were positive about the teaching in the National Student Survey 2025-26.
What grades do I need for BSc Marketing and Design at Lancaster University?
The typical offer is ABB at A level, or 32 points in the IB. The average entrant had 139 UCAS points.
What is the offer rate for BSc Marketing and Design at Lancaster University?
83% of home applicants received an offer for 2022 entry: 24 offers from 29 applications, according to the university's Freedom of Information return.
Is BSc Marketing and Design at Lancaster University accredited?
Yes. Accredited by the EFMD Quality Improvement System. Accredited by the Association to Advance Collegiate Schools of Business (AACSB).
How many students continue on BSc Marketing and Design at Lancaster University?
95% of students continued into their second year, and 5% left higher education.