BSc Advertising and Digital Marketing (Study Abroad)
About this course
BSc Hons in Advertising and Digital Marketing (Study Abroad), a marketing degree focused on modern advertising, digital communication strategies, and consumer engagement. Core topics include Statistics, Research Methods, Project Management, Marketing, Critical & Analytical Thinking, Entrepreneurship, Human Behaviour, and Global & Comparative Perspective. The four-year programme incorporates a dedicated year spent studying abroad at an exchange partner institution, alongside a final-year consultancy project tackling briefs for external organisations. The first year introduces core principles through compulsory modules such as Marketing Fundamentals, Marketing Communications, Understanding Consumers, Introduction to Markets, and Professional Development for Marketing, with optional choices including Economics for Business and Foundations of Entrepreneurship and Innovation. The second year develops practical capabilities via core modules like Marketing Research Methods, Consumer Behaviour, Creative Advertising, Digital and Social Media Marketing, and Marketing in Practice, alongside options such as Spreadsheet Modelling Techniques and Global Business Knowledge and Mindset. The third year consists entirely of the Study Abroad placement. The final year focuses on advanced strategic topics through core modules including Advertising Consultancy Project, Brand Strategy, Influencer Marketing, and Media Planning, while allowing specialisation via optional modules such as Advanced Consumer Behaviour, Contemporary Issues in Marketing, and Strategic Marketing.
Written by AI from the university's course page and module list. It can get details wrong, so check the official course page before you rely on it.
Entry requirements
A level: ABB IB: 32 points overall with 16 points from the best 3 HL subjects
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What students say
Based on about 74 final-year students who answered, across similar courses at this university
- Teaching on my course: 87%
- Learning opportunities: 87%
- Assessment and feedback: 77%
- Academic support: 90%
- Organisation and management: 90%
- Learning resources: 92%
- Student voice: 79%
Do students stay on the course?
Based on about 110 students who started, across similar courses at this university
- Continued on course: 94%
- Left higher education: 6%
What graduates do next
Based on about 28 graduates who answered, across similar courses at this university (a small group: a rough guide only)
- Working: 85%
- Working and studying: 5%
- Further study: 5%
Most common jobs
- Business and public service associate professionals: 50%
- Administrative occupations: 5%
- Sales occupations: 5%
- Business, Research and Administrative Professionals: 5%
- Science, engineering and technology associate professionals: 5%
- Find their work meaningful: 70%
- Feel on track for their future plans: 65%
- Use what they learnt on the course: 55%
Where graduates work (5 years on)
Based on about 135 graduates, across similar courses at this university
- North East: 1%
- North West: 28%
- Yorkshire and the Humber: 11%
- East Midlands: 2%
- West Midlands: 6%
- East of England: 10%
- London: 26%
- South East: 12%
- South West: 1%
- Wales: 1%
- Scotland: 2%
- Northern Ireland: 1%
Who gets in
Based on about 105 students who started, across similar courses at this university
- A levels: 96%
- Baccalaureate: 2%
- Other HE qualification: 2%
Accreditation & quality ratings
TEF 2023 (whole university): Gold overall, Silver for student experience, Gold for student outcomes.
Modules
- Marketing Fundamentals
- Marketing Communications
- Understanding Consumers
- Introduction to Markets
- Professional Development for Marketing
- Economics for Business
- Foundations of Entrepreneurship and Innovation
- Key Issues and Debates in Organisations, Work and Technologies
- Media, Power and Identity
- Foundations in Operations Management
- Marketing Research Methods
- Consumer Behaviour
- Creative Advertising
- Digital and Social Media Marketing
- Marketing in Practice
- Innovation and New Product Development
- Language and Creativity in Advertising
- Marketing of Services
- Spreadsheet Modelling Techniques
- Visual Cultures
- Global Business Knowledge and Mindset
- Study Abroad
- Advertising Consultancy Project
- Brand Strategy
- Influencer Marketing
- Media Planning
- Advanced Consumer Behaviour
- Contemporary Issues in Marketing
- Strategic Marketing
Questions about this course
How much do graduates of BSc Advertising and Digital Marketing (Study Abroad) at Lancaster University earn?
The median salary is £27,000 after 15 months, £29,500 after 3 years, £39,500 after 5 years. After five years the middle half of graduates earn between £28,500 and £52,500. The £39,500 median after five years is £8,000 more than the UK median for Marketing.
What do graduates of BSc Advertising and Digital Marketing (Study Abroad) at Lancaster University do next?
95% were in work or further study 15 months after finishing (Graduate Outcomes 2023-24).
Are students happy with the teaching on BSc Advertising and Digital Marketing (Study Abroad) at Lancaster University?
87% of final-year students were positive about the teaching in the National Student Survey 2025-26.
What grades do I need for BSc Advertising and Digital Marketing (Study Abroad) at Lancaster University?
The typical offer is ABB at A level, or 32 points in the IB. The average entrant had 143 UCAS points.
Does BSc Advertising and Digital Marketing (Study Abroad) at Lancaster University include a placement year or year abroad?
The course has a compulsory year abroad.
How many students continue on BSc Advertising and Digital Marketing (Study Abroad) at Lancaster University?
94% of students continued into their second year, and 6% left higher education.