BSc Advertising and Digital Marketing
About this course
BSc Hons in Advertising and Digital Marketing, a marketing degree centred on contemporary promotion, consumer engagement, and digital campaign strategies. Core topics include Marketing, Human Behaviour, Research Methods, Statistics, Entrepreneurship, Project Management, and Critical & Analytical Thinking. Students complete a consultancy project for an agency or marketing department in their final year. The first year covers the foundations through Marketing Fundamentals, Marketing Communications, Understanding Consumers, Introduction to Markets, and Professional Development for Marketing, alongside optional modules such as Foundations of Entrepreneurship and Innovation or Economics for Business. The second year builds expertise through Marketing Research Methods, Consumer Behaviour, Creative Advertising, Digital and Social Media Marketing, and Marketing in Practice, with optional choices including Innovation and New Product Development or Spreadsheet Modelling Techniques. The final year focuses on advanced professional practice with compulsory modules in Advertising Consultancy Project, Brand Strategy, Influencer Marketing, and Media Planning. Students can further tailor their studies through optional modules like Contemporary Issues in Marketing, Strategic Marketing, or Advanced Consumer Behaviour.
Written by AI from the university's course page and module list. It can get details wrong, so check the official course page before you rely on it.
Entry requirements
A level: ABB IB: 32 points overall with 16 points from the best 3 HL subjects
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What students say
Based on about 74 final-year students who answered, across similar courses at this university
- Teaching on my course: 87%
- Learning opportunities: 87%
- Assessment and feedback: 77%
- Academic support: 90%
- Organisation and management: 90%
- Learning resources: 92%
- Student voice: 79%
Do students stay on the course?
Based on about 110 students who started, across similar courses at this university
- Continued on course: 94%
- Left higher education: 6%
What graduates do next
Based on about 28 graduates who answered, across similar courses at this university (a small group: a rough guide only)
- Working: 85%
- Working and studying: 5%
- Further study: 5%
Most common jobs
- Business and public service associate professionals: 50%
- Administrative occupations: 5%
- Sales occupations: 5%
- Business, Research and Administrative Professionals: 5%
- Elementary occupations: 5%
- Find their work meaningful: 70%
- Feel on track for their future plans: 65%
- Use what they learnt on the course: 55%
Where graduates work (5 years on)
Based on about 135 graduates, across similar courses at this university
- North East: 1%
- North West: 28%
- Yorkshire and the Humber: 11%
- East Midlands: 2%
- West Midlands: 6%
- East of England: 10%
- London: 26%
- South East: 12%
- South West: 1%
- Wales: 1%
- Scotland: 2%
- Northern Ireland: 1%
Who gets in
Based on about 105 students who started, across similar courses at this university
- A levels: 96%
- Baccalaureate: 2%
- Other HE qualification: 2%
Accreditation & quality ratings
- Accredited by the Association to Advance Collegiate Schools of Business (AACSB).
- Accredited by the EFMD Quality Improvement System.
TEF 2023 (whole university): Gold overall, Silver for student experience, Gold for student outcomes.
Modules
- Marketing Fundamentals
- Marketing Communications
- Understanding Consumers
- Introduction to Markets
- Professional Development for Marketing
- Foundations of Entrepreneurship and Innovation
- Economics for Business
- Key Issues and Debates in Organisations, Work and Technologies
- Media, Power and Identity
- Foundations in Operations Management
- Marketing Research Methods
- Consumer Behaviour
- Creative Advertising
- Digital and Social Media Marketing
- Marketing in Practice
- Innovation and New Product Development
- Language and Creativity in Advertising
- Marketing of Services
- Spreadsheet Modelling Techniques
- Visual Cultures
- Global Business Knowledge and Mindset
- Advertising Consultancy Project
- Brand Strategy
- Influencer Marketing
- Media Planning
- Contemporary Issues in Marketing
- Strategic Marketing
- Advanced Consumer Behaviour
Questions about this course
How much do graduates of BSc Advertising and Digital Marketing at Lancaster University earn?
The median salary is £27,000 after 15 months, £29,500 after 3 years, £39,500 after 5 years. After five years the middle half of graduates earn between £28,500 and £52,500. The £39,500 median after five years is £8,000 more than the UK median for Marketing.
What do graduates of BSc Advertising and Digital Marketing at Lancaster University do next?
95% were in work or further study 15 months after finishing (Graduate Outcomes 2023-24).
Are students happy with the teaching on BSc Advertising and Digital Marketing at Lancaster University?
87% of final-year students were positive about the teaching in the National Student Survey 2025-26.
What grades do I need for BSc Advertising and Digital Marketing at Lancaster University?
The typical offer is ABB at A level, or 32 points in the IB. The average entrant had 143 UCAS points.
Is BSc Advertising and Digital Marketing at Lancaster University accredited?
Yes. Accredited by the Association to Advance Collegiate Schools of Business (AACSB). Accredited by the EFMD Quality Improvement System.
How many students continue on BSc Advertising and Digital Marketing at Lancaster University?
94% of students continued into their second year, and 6% left higher education.